From the Magnificent Mile to the Country Mile – Wearable Tech On Main Street

Will fitness tracking take off in middle and rural America? The larger question is whether people really, truly want to engage in health and, if so, how? My colleague and friend Dr. Carol Torgan, who curates the most extensive wearable tech Pinterest board and writes extensively about the subject in her blog Kinetics: From Lab Bench […]

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The Rise And Fall Of Wearables?

Within a handful of months of Fitbit’s multibillion dollar IPO in June 2015 comes a report from Argus Insights foretelling the precipitous fall of consumer demand for wearable technology just weeks ahead of the start of the 2015 holiday shopping season. The first chart illustrates Argus Insights’ sobering forecast on wearable demand since reaching a peak […]

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There’s more to taste: a marketing lesson for health/care from a coffee ad

I switched from being a devoted coffee drinker to green tea several years ago, but once in a while I still love an excellent cup of coffee (especially when I’m in Italy – stay tuned for late October posts from the 2015 Milan Expo where I’ll be all-food-and-health, all-the-time). One of my long-time favorite coffee […]

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Coverage and price before brand for health plan shoppers

When Americans shop for health insurance (and they do – more, later in the post), they look most for covering major medical expenses, prescription drugs, preventive care, and price. Less important is the brand of the plan, or its high ratings. Valence Health surveyed 524 U.S. consumers in June 2015 to learn how healthcare shoppers […]

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Wegmans tops pharmacy satisfaction – and it’s not even a pharmacy

Think of the word “pharmacy,” and what names come to your mind? CVS Health, Walgreens, Rite-Aid, perhaps. But it’s Wegmans who’s #1 across all pharmacy brands and types, according to the 2015 J.D. Power Pharmacy Study. The big improvement in pharmacy satisfaction in 2015 has been among supermarket drug stores, up to an index score of […]

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