Two hours’ drive north of Manhattan, it was nigh impossible for my dear friend to secure an appointment with her regular primary care doctor to treat a complicated sinus infection. Her PCP’s appointment scheduler told her she could get an appointment in five days. Not acceptable, my friend said, so she tried some alternatives, with [...]

The recession is shaping a new consumer segment, coined the Downturn Generation by Information Resources (IRI). Members of the Downturn Generation are transforming the ways they shop, eat, and care for their homes and themselves. 2 in 3 consumers believe their financial condition is worse than it was one year ago, and 71% say they [...]

Hint: people with less money think more often about health than the rich do. The new logic of health engagement is based in anxiety, according to DDB:1. Anxiety produces a desire for control 2. Believing we are healthy means we believe we are in control; health = control. 3. Anxiety produces a desire for health. [...]

I have seen the future of Health 2.0, and it is Medzio. It’s flexible, it’s consumer-facing and -friendly, it integrates into the activities of daily living, it makes accessing health information easier and integrateable, and it’s fun. As an observer of health information tools for over two decades, the company known as A.D.A.M. has always [...]