A link between DTC ads, genetic pre-disposition, and healthy decisions
Detractors of direct-to-consumer advertising (DTC) contend that the ads promote consumers asking for pills they don’t often need, medicalize normal life conditions (such as menopause and sleeplessness), and drive up unnecessary medical spending. A team of researchers now finds that DTC can play an important, positive role in motivating health consumers to adopt healthy behaviors. “The intention to engage in healthy lifestyles was strengthened by exposure to familial risk cues in DTC ads and this effect was mediated through enhanced efficacy to take healthy actions,” the paper concludes. Familial risk cues engendered positive self-efficacy. This is the first empirical study that
Physicians stick with professional health content sites online in 2010
The fact that physicians access health information digitally is not big news; but, where they’re going online may surprise some health marketers who are shifting educational and promotional resources to online portals. 4 in 5 physicians access health care professional sites, the most visited online sources for physician seeking health information online; these sites get nearly one-half of physicians’ time online, and 1/3 of total visits among all health categories, according to a report from the comScore/ImpactRx Physician Behavioral Measurement database. However, one of the long-standing sources of information for doctors — medical journals — only reaches 30% of physicians, and doctors spend
Pharma-economics: retail drug prices rice, and consumers react
Two reports, from Consumers Union and the AARP, put the pharmaceutical industry in the spotlight again this week, and not in a good way. First, Consumer Reports polled U.S. adults who take prescription drugs and found that 39% took some action to reduce costs. 27% didn’t take the Rx as prescribed: 16% didn’t fill the prescription, 12% took a drug past its expiration date, and 4% shared a prescription with someone else. These and other survey findings are discussed in Consumers say big pharma influence on docs is concerning, published in the Consumer Reports Health Blog on August 24, 2010. Second, the AARP calculated
Can health IT transform the U.S. economy? The White House thinks so
The American Recovery and Reinvestment Act (ARRA, aka ‘stimulus funds’) is investing $100 billion worth of U.S. taxpayer dollars in projects meant to transform the American economy. $20-some billion of these funds are being earmarked for health information technology, which the White House sees as part of a “platform for private sector innovation” in a report published August 24 2010, The Recovery Act: Transforming the American Economy Through Innovation. Health IT (HIT) is bucketed with broadband and smart grid technology as planks in this economic-transformational platform. Among these three pillars, compare the $20 billion going to health IT with the $6.9 billion being
So many health apps: is this a Field of Dreams?
“If you build it, he will come,” Shoeless Joe whispers to Ray in the baseball class movie, Field of Dreams. Ray then takes a leap of faith, building a baseball field on top of his corn fields there in the middle of Iowa, and miracles happen. Will it take a miracle for people to adopt health apps? A panel, now in the midst of PanelPicking as one of many Interactive sessions for South-by-Southwest 2011 (SXSW), will respond to that question. The panel is called, Health: Is There Really an App for That? Voting ends midnight CDT on Friday, August 27,
Americans losing confidence in the U.S. health system
Americans’ confidence in the U.S. health system hit a low in July 2010, prompting people to say they’re more likely to delay or cancel visits to doctors, and to cancel necessary lab tests and medical procedures for the next three months. The composite consumer sentiment score of 95 is the lowest since Thomson Reuters launched the Index in December 2009, setting the Index at 100. Thomson Reuters Consumer Healthcare Sentiment Index is out for July 2010, the 8th month in which Thomson Reuters calculated this Index based on a monthly survey of 3,000 U.S. adults drawn from the company’s PULSE Healthcare Survey panel
The role of retail health clinics post-health reform
Retail health clinics have served American health consumers for about a decade. What have we learned over these ten years? As retail clinics proliferate the U.S. health care ecosystem, what is their impact on the health system, health consumers, and the health economy? The RAND report, Policy Implications of the Use of Retail Clinics, responds to these issues. The key implications of RAND’s study are that: – Health programs should be designed and paid-for to incorporate the adoption of retail clinics and reduce fragmentation and dis-continuity of care. – Learn from the best practices and patient outcomes gained from
As employers’ health costs increase 8.9% in 2011, employees will have more skin in the game
Large employers expect health care costs to increase by 8.9% in 2011, up from 7.0% in 2011. To stem cost increases, employers will adopt an array of tactics, most prominently offering consumer-directed health plans (CDHPs) and expanding wellness programs that encourage incentives to healthy lifestyles. These expectations come from Large Employers’ 2011 Health Plan Design Changes, a survey report from the National Business Group on Health poll of large employers. 1 in 5 employers say CDHPs are the most effective approach for managing health care cost growth, as shown in the chart. 61% of employers will off CDHPs in 2011, 20% of whom will
People worry about access to their health data…and they should
When it comes to their paper medical records, people are most concerned about their ability to access them when they need them. 28% of Americans are more concerned about access than inaccuracies, fraudulent use of the record, loss, or portability to a new doctor. Practice Fusion commissioned this survey of American adults and how they feel about various aspects of paper-based medical records. Overall, 1 in 5 people worry about inaccuracies or outdated information in their records; 1 in 6 are concerned that records will be stolen or used fraudulently, and 1 in 10 fret that records will be lost, won’t be
How to save $40 billion in health care: implement health IT in hospitals
Electronic health records (EHRs) broaden access to patient data and provide the platform for pushing evidence-based decision support to clinicians at the point-of-care. This promotes optimal care for patients, reduces medical errors, optimizes the use of labor, reduces duplication of tests, and by the way, improves patient outcomes. When done in aggregate across all health providers, a team from McKinsey estimates that $40 billion of costs could be saved in the U.S. health system. Reforming hospitals with IT investment in the McKinsey Quarterly talks about the American Reinvestment and Recovery Act’s (ARRA) $20+ billion worth of stimulus funding under the HITECH Act
Addressing the primary care shortage: the importance of community health centers, coupled with mobile health technology
The Affordable Care Act (ACA), aka health reform, will move 32+ million Americans to the insured population, and looks to the primary care ‘front-end’ of health care delivery to take in these newly-covered patients. Today’s USA Today reports on the primary care shortage in America. How to reconcile the influx of new patients in the U.S. health system with the deficit of primary care providers? First, the Community Health Center is one part of the solution to the primary care supply challenge. Furthermore, CHCs are integrated into ACA, seen as a key component for redesigning American health care delivery to improve quality, lower
Broadband@home: one antidote to addressing health disparities
2 in 3 American adults use a broadband connection at home. Among those who don’t have high-speed access at home, most don’t go on the internet at home, and the others who do use dial-up connections (only 5% of adults). The Pew Internet & American Life Project knows more about Americans’ use of the internet than probably any other research organization, and their report, Home Broadband 2010, presents a comprehensive snapshot of how people in the U.S. are using the internet as of May 2010. The most striking statistic in Pew’s survey is that growth of broadband among African-Americans grew in double-digits
That’s Dr. Geek Squad to you
Best Buy is teaming up with Cardiac Science, targeting potential purchasers of electronic health records (EHRs) and noninvasive cardiac devices. The venture looks to take advantage of economic stimulus funding available through the HITECH Act aimed at motivating physicians to adopt EHRs. Cardiac Science is a medical device company focused on the noninvasive management of heart disease. Their products include defibrillators, ECG/EKG devices, stress testing equipment, Holter and vital sign monitors. These heart-hardware products are designed to connect with electronic health records systems in hospitals and physician offices. and are used in many settings outside of health institutions including schools, emergency
Gaming, Mars & Venus – Implications for Health Games
Call them “kinder, gentler,” gamers, according to ComScore: women like gaming as much as men do, but the kinds of games they like are different from their male peers. I wrote about ComScore‘s report, Women on the Web: How Women Are Shaping the Internet, on July 30 2010. The post was titled, Women Are the Digital Mainstream, Especially in Health. The report includes detailed survey data on women’s use of games. The chart here illustrates the Mars vs. Venus differences in tastes for online games: men prefer action, adventure and sports, along with education. Women like online puzzles, card games, trivia,
Mobile health and the FDA: what WellDoc’s approval means for mHealth
WellDoc received approval from the Food & Drug Administration (FDA) on August 2 2010 to market the company’s DiabetesManager system. This signals the regulator’s openness to mobile health solutions — a market moment that may usher in the new-and-improved era of personal health management. DiabetesManager uses the mobile phone as a platform for patients with Type 2 diabetes to gather, store and communicate personal health data such as blood glucose measurements; these data then feed into WellDoc’s algorithms that communicate personalized health coaching support back to patients in real-time. This process creates a closed-loop system that helps bolster patients’ decisions and behaviors throughout the day. Health
Intensive self-care: people seek health information online more frequently
It’s not news that most Americans seek health information online; 9 in 10 do so, and that number plateaued in the past few years. What is news, though, is that people are seeking health information more frequently. 1 in 3 Americans looks online for health information often, compared with just over 1 in 5 just one year ago. The Harris Poll conducted in July discovered that health information seekers are more intense than ever. On average, so-called Cyberchondriacs seek health info 6 times a month. And they’re pretty satisfied with the information they’ve found. Only 9% say their searches have
Health care is not a luxury good – it just feels like it is
What is a luxury good? A good working definition is a good for which demand increases as income grows. Contrast this to a “necessity good,” something that people need regardless of level of income. Baby Boomers are morphing their idea of what constitutes a luxury good versus a necessity in light of the recession, according to a new study from New York Life, MainStay Investments Boomer Retirement Lifestyle Study, published August 5, 2010. The chart illustrates that 3 in 4 Boomers put health care costs as a top #1 or #2 retirement concern. Furthermore, 98% of Boomers called health care
Mayberry RFDHHS
Now showing in a 60-second spot during the 6 o’clock news: Andy Griffith’s got the starring role in promoting the peoples’ use of the Patient Protection and Affordable Care Act of 2010 (PPACA). Here is the announcement of the ad in The White House blog of July 30 2010. In the ad, Andy, now 84, recalls the signing of Medicare by President Johnson and moves into some details about the good things PPACA brings to seniors in the U.S. The Christian Science Monitor covers the story and shows the video here. This has caused quite a stir among Republicans who say
Partnering up for health @ home – the GE-Intel link-up
A decade ago, I was engaged by a consumer health company to lead a scenario planning exercise on the future of the health consumer. We developed four scenarios, one of which was called something like “MicrosoftMerckGEGenMills.” In that futureworld, several Big Organizations would come together to serve consumers in caring for themselves outside of traditional care settings, like hospitals, doctors’ offices, and nursing homes. The beauty of scenario planning when done well is that, if you’ve done it for a long time, you sometimes get one right. Witness the New Deal between GE and Intel, partnering up to develop solutions
Women win in health reform
Women, on average, have far more contact with the health care system over their lifetimes than men do. So kicks off an analysis of the Patient Protection and Affordable Care Act of 2010’s (PPACA) impact on women, published by The Commonwealth Fund. Realizing Health Reform’s Potential explains that PPACA should insure some 15 million women as well as give fiscal relief to those women who are under-insured or have pre-existing conditions. One of the key underlying factors which stacks the deck against women in health insurance coverage is the fact that insurance companies see young women a higher risk than
Jane joined host Dr. Geeta "Dr. G" Nayyar and colleagues to brainstorm the value of vaccines for public and individual health in this challenging environment for health literacy, health politics, and health citizen grievance. Click onto the Pfizer Value of Vaccines site and you can watch four episodes covering the challenges with adult vaccination, the employer and health plan member's journey to vaccination, reimbursement, and collaborating for proactive prevention.
I'm grateful to be part of the Duke Corporate Education faculty, sharing perspectives on the future of health care with health and life science companies. Once again, I'll be brainstorming the future of health care with a cohort of executives working in a global health care enterprise.
Jane will be working with EU- and UK-based clients in September and October 2026, collaborating with stakeholders in digital health, public/community health, retail health, and growing opportunities for health-at-home. Stay tuned to her updates here on Health Populi on-the-ground as she lives the digital nomadic work-life in Italy, Belgium, the Netherlands, and in London.