Archive | October, 2011

Consumer electronics comes to health care — but don’t overestimate consumer demand just yet

By on October 28, 2011 in Chronic care, Demographics and health, Design and health, Diabetes, Electronic health records, Health at home, Health care information technology, Health care marketing, Health Consumers, Health disparities, Health engagement, Health social networks, Heart health, Internet and Health, medical home, Medical technology, Medication adherence, mHealth, Mobile health, Obesity, Prevention and wellness, Public health, Remote health monitoring, Retail health, Telemedicine

More people with higher levels of concern about their health feel they are in good health, see their doctors regularly for check-ups, take prescription meds “exactly” as instructed, feel they eat right, and prefer lifestyle changes over using medicines. And 40% of these highly-health-concerned people have also used a health technology in the past year. [...]

Read full story • Comments { 0 }

Every picture tells a story, and nowhere more important than in health

By on October 27, 2011 in Design and health, Fashion and health, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health literacy, Health marketing, Popular culture and health, Prevention and wellness, Seniors and health

A picture’s not only worth the proverbial thousand words, but can save a life. So can a t-shirt…er, TeachShirt. At the Unniched meeting held on 25 October 2011 in NYC, I spent a few minutes talking with two members of Zemoga‘s brain trust: Sven Larsen, Chief Marketing Office, and the firm’s Principal Design guru, Dan Licht. [...]

Read full story • Comments { 0 }

Walmart’s rollback of health insurance for employees: just another employer facing higher health care costs?

By on October 24, 2011 in Affordable Care Act, Employers, Health Consumers, Health Economics, Health insurance, Health Plans, Health reform, Patient Protection and Affordable Care Act, PPACA

Walmart is increasing premium sharing costs for employees subscribing to health insurance, and cutting the benefit for part-timers. Quoted in the New York Times, a company rep said, “over the last few years, we’ve all seen our health care rates increase and it’s probably not a surprise that this year will be no different. We [...]

Read full story • Comments { 4 }

Tech fast forward families are ripe for health care self-care

By on October 21, 2011 in Aging and Technology, Health at home, Health care marketing, Health Consumers, Health disparities, Health engagement, Health literacy, Health marketing, Health social networks, Internet and Health, Internet Demographics, Kids' health, Medical innovation, mHealth, Obesity, Popular culture and health, Prevention and wellness, Remote health monitoring, Telehealth, Telemedicine, Women and health

Kids lead their parents in the adoption of  digital technologies; that’s why the youngers are called Digital Natives. An intriguing survey of adults’ use of technologies finds that those who do so like “childlike play,” and at the same time, for kids, make them feel more grown up. The trend, Ogilvy says, is blurring generational [...]

Read full story • Comments { 1 }

Unretirement: the number of Americans planning to retire at 67 is plummeting

By on October 20, 2011 in Aging, Baby Boomers and Health, Health Consumers, Health Economics, Health insurance, Medicare, Popular culture and health, Seniors and health

Two publications this week reinforce the new reality of health and financial insecurity: The Vanishing Middle America issue of Advertising Age (October 17, 2011 issue) and the Sun Life Financial U.S. Unretirement Index – Fall 2011 with the subtitle, “Americans’ trust in retirement reaches a tipping point.” The chart shows the retirement coin’s two sides: since 2008, [...]

Read full story • Comments { 0 }