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Older Americans Mostly Receptive to Apps for Health, but Chronically Ill People Could Use a Nudge (and a Payer)

AARP found that 7 in 10 people ages 50+ are “app-receptive” for health and wellness apps in Unlocking Health and Wellness Apps: Experiences of Adults Age 50-Plus, a summary of research conducted with U.S. consumers 50 and over from AARP.           The methodology for this study included only older consumers who were comfortable in downloading apps to smartphones or tablets, and were willing to do so — whom AARP considered the target audience for this research. In addition, the respondents surveyed were also at least interested in trying apps designed for health and wellness, thus dubbed “health

 

Globally Patients Seek Clear Communications to Build Trust with Healthcare, Especially in the AI Era

Globally, patients are growing consumer muscles leaning into trust that’s building on communications that connect with them, based on insightful research from Smart Communications. This consumer research was fielded by Toluna and Harris Interactive in February and March 2024.                     In The State of Customer Conversations, the report assesses input from global consumers from the APAC region (Australia, New Zealand, China, Hong Kong, Taiwan, Japan, and Singapore), German-speaking markets (Austria, Germany, Switzerland), the United Kingdom, and the U.S. The research revealed five key findings, shown in the first exhibit: Communications are increasingly important

 

Can AI Help to Improve Health Equity? U.S. Scientists Weigh In With “Yes,” Baking in Ethics and Accountability

The Federation of American Scientists (FAS) was founded in 1945 by a group of scientists concerned about the atomic bomb — sharing a mission to focus on technology, science, and innovation to, in the Association’s words, “work toward a safer, more equitable, and more peaceful world.”           Nearly 80 years after the organization’s launch, the FAS is focusing on the growing role of artificial and augmented intelligence across the many areas that touch peoples’ lives — including health care and well-being. The FAS published a state-of-the-nation essay on June 27 on Improving Health Equity Through AI.