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Health and Digital Moms – getting underneath the hood of the Mobile Mom

Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health [...]

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A $132 doctor’s visit in Hanoi, Vietnam: a diagnosis, value-based health care and a new friend

$132 won’t go far in a U.S. emergency room, but in Vietnam, it gets you first class treatment, a highly-trained and empathetic French doctor, and cheap prescriptions, as well. You could call it Presidential treatment, as a certificate from the White House was proudly displayed in the lobby waiting area sent in appreciation of great [...]

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Why a Foundation and the Federal Reserve are working together to improve health in the U.S.

Health philanthropies are about more than making grants. The Robert Wood Johnson Association, among the largest health philanthropic organizations in the world, is partnering with the Federal Reserve Bank (the Fed) on how community development impacts health — and vice versa. You cannot have a healthy community without focusing on housing, schools, and other neighborhood stakeholders, Dr. [...]

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Is It Contagious? health app targets kids’ health, adding to Mom’s mHealth armamentarium

‘Tis the season for pink eye, strep throat, head lice, walking pneumonia, and that unpronounceable malady, Molluscum Contagiosum (a viral skin rash). Back-to-school time means time for parents to brace for their kids passing infectious diseases to each other. It’s timely, then, for the launch of Is It Contagious?, a free mobile health app developed by The [...]

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