Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health [...]

Health and Digital Moms – getting underneath the hood of the Mobile Mom

A $132 doctor’s visit in Hanoi, Vietnam: a diagnosis, value-based health care and a new friend
$132 won’t go far in a U.S. emergency room, but in Vietnam, it gets you first class treatment, a highly-trained and empathetic French doctor, and cheap prescriptions, as well. You could call it Presidential treatment, as a certificate from the White House was proudly displayed in the lobby waiting area sent in appreciation of great [...]

Why a Foundation and the Federal Reserve are working together to improve health in the U.S.
Health philanthropies are about more than making grants. The Robert Wood Johnson Association, among the largest health philanthropic organizations in the world, is partnering with the Federal Reserve Bank (the Fed) on how community development impacts health — and vice versa. You cannot have a healthy community without focusing on housing, schools, and other neighborhood stakeholders, Dr. [...]

Is It Contagious? health app targets kids’ health, adding to Mom’s mHealth armamentarium
‘Tis the season for pink eye, strep throat, head lice, walking pneumonia, and that unpronounceable malady, Molluscum Contagiosum (a viral skin rash). Back-to-school time means time for parents to brace for their kids passing infectious diseases to each other. It’s timely, then, for the launch of Is It Contagious?, a free mobile health app developed by The [...]
About Jane & Health Populi
Jane Sarasohn-Kahn is a health economist and management consultant that serves clients at the intersection of health and technology.
Her clients include all stakeholders in health, including providers, payors and plans; companies in biopharma, medical devices, financial services, technology and consumer goods; non-profits and NGOs. Jane's lens on health is best-defined by the World Health Organization: health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.
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ePatients: a connected, collaborative, creating community
September 30, 2010
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Patients want online communication with doctors, and more clinicians are listening
July 26, 2011
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Meeker & Murphy on Mobile – through the lens of health
February 11, 2011
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Patient Power Through Data Liberación, and Private Sector to the Rescue – Health 2.0 DC Takeaways
June 8, 2010
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Health and Digital Moms – getting underneath the hood of the Mobile Mom
May 15, 2012
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A health plan or a car: health insurance for a family of four exceeds $20K in 2012
May 15, 2012
- Improving health care through Big Data: a meeting of the minds at SAS May 11, 2012
- Patients want to collaborate with physicians, but are reluctant to do so May 9, 2012
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Jane: Andy, Thanks for your perspective. I've researche...
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Andy, M.D.: Wow! Great start to the article, but poor conclus...
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Julia Walker: Love this! -- Enspektos always has good stuff! an...
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Tracy McManamon: This is all very true! Moms are key when you think...
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