Mainstream media, both print and online, peppered their 2013 Mother’s Day gift suggestions including pod coffeemakers, bangle bracelets, candy-colored accessories and digital health devices. Say, what? In Parade magazine, Mother’s Day 2013 gift ideas included the Fitbit “smart pedometer,” linked to a “buy” site at REI. You can’t get much more mainstream than Parade. In [...]

Marketing Digital Health to Mom 2.0 on Mother’s Day 2013

Dietitians provide a health bridge between food and pharmacy
The registered dietitian is an in-demand labor resource for grocery stores around the U.S. Advertising Age covered the phenomenon of the growing clout of dietitians in food chains (April 14, 2013). Let’s dig further into this phenomenon through the Health Populi lens on healthcareDIY and peoples’ ability to bend their personal health care cost curves. Stores [...]

Food = Health for employers, hospitals, health plans and consumers
Food is inextricably bound up with health whether we are well or not. Several key area of the Food=Health ecosystem made the news this week which, together, will impact public and personal health. On the employer health benefits front, more media are covering the story on CVS strongly incentivizing employees to drop body mass index [...]

1 in 5 US consumers asks a doctor for a lower-cost Rx
With U.S. health consumers spending $45 billion out-of-pocket for prescription drugs in 2011, pharmaceutical products are morphing into retail health products. As such, as they do with any other consumer good, consumers can vote with their feet by walking away from a product purchase or making the spend based on the price of the [...]

Health and consumer spending may be flat, but consumers hard hit due to wage stagnation & self-rationing
There’s good news on the macro-health economics front: the growth rate in national health spending in the U.S. fell in 2011, according to an analysis published in Health Affairs January 2013 issue. Furthermore, this study found that consumers’ spending on health has fallen to 27.7% of health spending, down from 32% in 2000, based on [...]
About Jane & Health Populi
Jane Sarasohn-Kahn is a health economist and management consultant that serves clients at the intersection of health and technology.
Her clients include all stakeholders in health, including providers, payors and plans; companies in biopharma, medical devices, financial services, technology and consumer goods; non-profits and NGOs. Jane's lens on health was best described by Dr. Regina Benjamin, U.S. Surgeon General, who says that health is where we live, work, play and pray.
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Consumers blame insurance and pharma for health costs, but love their primary care doctors
October 22, 2012
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Patients want online communication with doctors, and more clinicians are listening
July 26, 2011
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ePatients: a connected, collaborative, creating community
September 30, 2010
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Patients want to see the notes their doctors write about them: the power of transparency in health care
October 2, 2012
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The health and wellness gap between insured and uninsured people
May 24, 2013
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Health care costs for a family of 4 in 2013: a college education, a diamond or a 4-door sedan
May 22, 2013
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Most employers will provide health insurance benefits in 2014…with more costs for employees
May 21, 2013
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Angelina and Abercrombie: connecting the dots for healthy body image
May 17, 2013
- Needed: A Health System for Adults – Forbes | World News: [...] the government and the lifestyle/behavior of...
- Marketing Digital Health to Mom 2.0 on Mother’s Day 2013 | The Doctor Weighs In: [...] Posted at Health Populi on [...]...
- Marketing Digital Health to Mom 2.0 on Mother’s Day 2013 | Health Populi: [...] Populi’s Hot Points: With digital hea...
- Americans feeling more financially insecure | The Doctor Weighs In: [...] By Jane Sarasohn-Kahn [...]...
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