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Marketing Digital Health to Mom 2.0 on Mother’s Day 2013

By on May 12, 2013 in Behavior change, Complementary and alternative medicine, Connected health, Consumer-directed health, Design and health, Digital health, Exercise, Fitness, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health engagement, Health marketing, Healthcare DIY, HealthcareDIY, Heart health, media and health, Moms and health, Nutrition, Obesity, Pharmacy, Popular culture and health, Prevention and wellness, Public health, Retail health, Sensors and health, Supply chain, Welness, Women and health

Mainstream media, both print and online, peppered their 2013 Mother’s Day gift suggestions including pod coffeemakers, bangle bracelets, candy-colored accessories and digital health devices. Say, what? In Parade magazine, Mother’s Day 2013 gift ideas included the Fitbit “smart pedometer,” linked to a “buy” site at REI. You can’t get much more mainstream than Parade. In [...]

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Walgreens Steps with Balance program rewards both consumers and the store

By on April 3, 2013 in Behavior change, Connected health, Consumer-directed health, Design and health, Digital health, Environment and heatlh, Exercise, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health Economics, Health engagement, Health literacy, Health marketing, Health social networks, Healthcare DIY, HealthcareDIY, Internet and Health, Kids' health, Medical device, medical home, mHealth, Mobile health, Money and health, Nutrition, Obesity, Patient engagement, Personal health records, Pharmaceutical, Pharmacy, Popular culture and health, Prescription drugs, Primary care, Public health, Retail health, Sensors and health, Shopping and health, Social media and health

Consumers who patronize Walgreens can get rewarded for tracking their physical activity   For the Steps with Balance program kickoff, self-tracking consumers can earn 20 points for every mile walked or run and 20 points for tracking weight. Walgreens implemented the Walk with Walgreens program in 2012. The program won an Effie Award for an outstanding [...]

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Arianna and Lupe and Deepak and Sanjay – will the cool factor drive mobile health adoption?

By on March 19, 2013 in Connected health, Consumer-directed health, Corporate wellness, Financial health, Food and health, Health at home, Health benefits, Health care marketing, Health Consumers, Health Economics, Health engagement, Health insurance, Health insurance exchanges, Health insurance marketplaces, Health literacy, Health marketing, Health Plans, Health social networks, Healthcare DIY, HealthcareDIY, Hospital finance, Internet and Health, Internet Demographics, Kids' health, media and health, Medical device, Medical innovation, Medical technology, Medication adherence, mHealth, Mobile health, Nutrition, Patient engagement, Pharmacy, PHRs, Popular culture and health, Prescription drugs, Prevention and wellness, Primary care, Public health, Remote health monitoring, Retail health, Sensors and health, Shopping and health, Social media and health, Telehealth, Telemedicine, Value based health

Digital health is attracting the likes of Bill Clinton, Lupe Fiasco, Deepak Chopra, Dr. Sanjay Gupta, Arianna Huffington, and numerous famous athletes who rep a growing array of activity trackers, wearable sensors, and mobile health apps. Will this diverse cadre of popular celebs drive consumer adoption of mobile health? Can a “cool factor” motivate people to try [...]

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Do doctors want patients to have full access their own medical information? It depends.

By on March 13, 2013 in Connected health, Consumer-directed health, Demographics and health, Design and health, Digital health, Doctors, Electronic health records, Health care information technology, Health Consumers, Health Economics, Health engagement, Health IT, Health literacy, Health policy, Health social networks, Healthcare DIY, HealthcareDIY, HITECH Act, Internet and Health, media and health, Medical technology, Patient engagement, Personal health records, PHRs, Physicians, Primary care, Privacy and security, Trust

Only one-third of U.S. physicians believe that patients should have “full access” to their electronic health records, according to Patient Access to Electronic Health Records What Does the Doctor Order?, a survey conducted by Accenture, released at HIMSS13 in March 2013. Two-thirds of doctors in the U.S. are open to patients having “limited access” to their [...]

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Bill Clinton’s public health, cost-bending message thrills health IT folks at HIMSS

By on March 7, 2013 in Affordable Care Act, Aging and Technology, Baby Boomers and Health, Children's health, Chronic care, Chronic disease, Connected health, Corporate wellness, Design and health, Electronic health records, Employers, Environment and heatlh, Financial health, Food and health, Global Health, Health benefits, Health care information technology, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health insurance, Health IT, Health literacy, Health marketing, Health Plans, Health policy, Health politics, Health Quality, Health reform, Health social networks, HITECH Act, Hospitals, Internet and Health, Kids' health, media and health, Medicaid, Medical innovation, Medical technology, Medicare, Medication adherence, mHealth, Money and health, Noncommunicable disease, Nutrition, Obesity, Patient engagement, Patient Protection and Affordable Care Act, Personalized medicine, Physicians, Popular culture and health, PPACA, Prescription drugs, Prevention and wellness, Primary care, Privacy and security, Public health, Safety net and health, Seniors and health, Social media and health, Telehealth, Telemedicine, Women and health

In 2010, the folks who supported health care reform were massacred by the polls, Bill Clinton told a rapt audience of thousands at HIMSS13 yesterday. In 2012, the folks who were against health care reform were similarly rejected. President Clinton gave the keynote speech at the annual HIMSS conference on March 6, 2013, and by [...]

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