Archive | Health care marketing RSS feed for this section

Stress Is US

“Reality is the leading cause of stress among those in touch with it,” Lily Tomlin once quipped. Perhaps in 2014, America is the land of stress because we’re all so in touch with reality. THINK: reality TV, social networks as the new confessional, news channeling 24×7, and a world of too much TMI. So no […]

Read full story Comments { 0 }

Health consumers – largely in charge, engaged and cost conscious

3 in 5 people in the U.S. would like to take the lead on making medical decisions for themselves, according to the Altarum Institute Survey of Consumer Health Care Opinions, Spring 2014 edition, published July 2014. Another 30% of people want to make a joint decision with equal input from their doctor. Together, the math […]

Read full story Comments { 0 }

Go, You Chicken Fat, Go! Kennedy Met the Music Man for Health (and Apple Takes a Bite)

What do you get when you pair Meredith Wilson, the writer-composer of The Music Man, with Robert Preston (who acted the starring role of Harold Hill, the traveling music-band instrument salesman) with a President committed to reversing the “softness” he saw in American health citizens? You get “Go, You Chicken Fat, Go,” a rousing band-and-choir […]

Read full story Comments { 1 }

Online is to go-to place for health insurance info, but lots of uninsured people live offline

A vast majority of people shopping for a health plan on a Health Insurance Exchange for coverage in 2014 obtained information online via websites. One-half of these shoppers used only online information, and 29% combined both websites and other sources like direct assistance, informal assistance, and via (offline) media. In the Health Reform Monitoring Survey […]

Read full story Comments { 0 }

Privatizing health privacy in the US?

8 in 10 people in the U.S. believe that total privacy in the digital world is history, based on a survey from Accenture conducted online in March and April 2014 and published in the succinctly-titled report, Eighty Percent of Consumers Believe Total Data Privacy No Longer Exists. 84% of U.S. consumers say they’re aware what tracking […]

Read full story Comments { 0 }