Archive | Health care marketing RSS feed for this section

Best Hospitals, Marketing and Money – more on transparency in health care

As Americans become health care shoppers, learning to spend “their” money to meet high deductibles and manage expenses in health savings accounts, they seek information — made transparent through trusted, sometimes branded, sources. One of these is U.S. News & World Reports, which has published the U.S. News & World Reports Best Hospitals list since 1990, […]

Read full story Comments { 0 }

Self-care – the role of OTCs for personal health financial management

Make-over your medicine cabinet. That’s a key headline for International Self-Care Day (ISD) on July 24, 2014, an initiative promoting the opportunity for people to take a greater role in their own health care and wellness. Sponsored by the Consumer Healthcare Products Association (CHPA), consumer products companies, health advocacy organizations, and legislators including John Barrow […]

Read full story Comments { 1 }

Stress Is US

“Reality is the leading cause of stress among those in touch with it,” Lily Tomlin once quipped. Perhaps in 2014, America is the land of stress because we’re all so in touch with reality. THINK: reality TV, social networks as the new confessional, news channeling 24×7, and a world of too much TMI. So no […]

Read full story Comments { 0 }

Health consumers – largely in charge, engaged and cost conscious

3 in 5 people in the U.S. would like to take the lead on making medical decisions for themselves, according to the Altarum Institute Survey of Consumer Health Care Opinions, Spring 2014 edition, published July 2014. Another 30% of people want to make a joint decision with equal input from their doctor. Together, the math […]

Read full story Comments { 0 }

Go, You Chicken Fat, Go! Kennedy Met the Music Man for Health (and Apple Takes a Bite)

What do you get when you pair Meredith Wilson, the writer-composer of The Music Man, with Robert Preston (who acted the starring role of Harold Hill, the traveling music-band instrument salesman) with a President committed to reversing the “softness” he saw in American health citizens? You get “Go, You Chicken Fat, Go,” a rousing band-and-choir […]

Read full story Comments { 1 }