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Health and Digital Moms – getting underneath the hood of the Mobile Mom

By on May 15, 2012 in Behavior change, Children's health, Connected health, Design and health, Health care marketing, Health Consumers, Health engagement, Health social networks, Internet and Health, Internet Demographics, Kids' health, media and health, mHealth, Mobile health, Moms and health, Popular culture and health, Prevention and wellness, Telehealth, Telemedicine, Women and health

Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health [...]

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What the FDA needs to know about Rx health consumers: most Americans see value in pharma-sponsored health social networks

By on April 23, 2012 in Bio/life sciences, Health at home, Health care marketing, Health Consumers, Health engagement, Health regulation, Health social networks, Internet and Health, Medical innovation, Pharmaceutical, Pharmacy, Prescription drugs, Public health, Retail health, Trust

In PwC‘s landmark report, Social Media “Likes” Healthcare, there’s a data point obscured by lots of great information generated by the firm’s survey of 1,060 U.S. adults: that over one-half of people value patient support groups and social networks with other patients that are offered by drug companies. Not surprisingly, U.S. consumers. who are taking on [...]

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Leverage the American DIY attitude for health

By on April 18, 2012 in Behavior change, Complementary and alternative medicine, Design and health, Health at home, Health care marketing, Health Consumers, Health Economics, Health engagement, Health marketing, Medical innovation, Pharmacy, Popular culture and health, Prevention and wellness, Primary care, Public health, Retail health

As I leave Asia, where I’ve been for the past two weeks, for the U.S. today, I am reading the daily newspaper, the Korea Joongang News. On today’s op-Ed age is The Fountain column titled, Embracing the do-it-yourself attitude. In it, Lee Na-ree writes, “Making something with your own hands is part of the American [...]

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Right-sizing food and healthcare

By on March 28, 2012 in Behavior change, Design and health, Environment and heatlh, Food and health, Health at home, Health care marketing, Health Consumers, Health Economics, Health engagement, Health marketing, Heart health, Kids' health, media and health, Nutrition, Obesity, Supply chain

In our fast-texting, quick-thinking, Blink-ing society, Jason Riis talks about slowing down our relationship with food. At the Edelman Wellness Ignited meet-up on March 26, 2012, Jason riffed on food  intervention and economics for healthy eating. Jason is a professor at Harvard Business School and among his many research interests is how to change culture to [...]

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Wellness Ignited! Edelman panel talks about how to build a health culture in the U.S.

By on March 26, 2012 in Behavior change, Connected health, Corporate wellness, Demographics and health, Design and health, Diabetes, Employers, Entertainment and health, Environment and heatlh, Exercise, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health insurance, Health literacy, Health marketing, Health Plans, Health regulation, Health social networks, Heart health, HITECH Act, Internet and Health, Kids' health, Managed care, Medicaid, medical home, Medical innovation, Medical technology, mHealth, Mobile health, Nutrition, Obesity, Personalized medicine, Pharmaceutical, Pharmacy, Popular culture and health, Prescription drugs, Prevention and wellness, Primary care, Public health, Retail health, Safety net and health, Seniors and health, Telehealth, Telemedicine, Trust, Welness, Women and health, Workplace wellness

Dr. Andrew Weil, the iconic guru of all-things-health, was joined by a panel of health stakeholders at this morning’s Edelman salon discussing Wellness Ignited – Now and Next. Representatives from the American Heart Association, Columbia University, Walgreens, Google, Harvard Business School, and urban media mavens Quincy Jones III and Shawn Ullman, who lead Feel Rich, a [...]

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