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Connected Health and obesity – will mObesity be able to mitigate the epidemic?

By on January 4, 2012 in Connected health, Design and health, Food and health, Health at home, Health care marketing, Health Consumers, Health engagement, Health marketing, Health social networks, Kids' health, Medical technology, mHealth, Mobile health, Obesity, Personalized medicine

It’s January and the #1 most popular post-New Year’s resolution is to lose weight, get fit, and live well. The signs of this are manifested in ads featuring Janet Jackson promoting Nutrisystem, Jennifer Hudson dueting with her then-and-now selves pitching Weight Watchers, as well as the new Weight Watchers for Men promotion starring Charles Barkley. [...]

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Consumers are at the center of the business of health and wellness

By on December 16, 2011 in Accountable Care Organizations, Corporate wellness, Design and health, Health at home, Health care marketing, Health Consumers, Health engagement, Health marketing, Home care, Medication adherence, mHealth, Mobile health, Prevention and wellness, Remote health monitoring, Telehealth, Women and health, Workplace wellness

The market for health and wellness has traditionally included over-the-counter medicines, gym memberships, and vitamins/minerals/supplements. In 2012, the boundaries of health/wellness are blurring beyond these line items toward preventive medical services and consumer electronics. This morphing market is discussed by Cambridge Consultants in their report on the disruptions driving The Business of Health & Wellness: Engaging consumers [...]

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Retail health is hot, especially for the young, affluent and not particularly sick

By on November 28, 2011 in Chronic care, Health care marketing, Health Consumers, Health engagement, Health insurance, Health Plans, Pharmacy, Prevention and wellness, Primary care, Retail health, Women and health

Walmart issued a Request for Information to expand its retail health footprint in the communities in which the world’s largest company operates. That was a strong sign that retail health has surpassed a tipping point. Now, there are hard data to support this observation from a RAND Corporation research team. Trends in Retail Clinic Use Among [...]

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Food choice and overweight Americans: it’s not just about self-control

By on November 22, 2011 in Environment and heatlh, Food and health, Health care marketing, Health Consumers, Health engagement, Health social networks, Obesity, Public health

Per capita calorie intake has grown by 9 to 30 calories a day since the 1980s. Portion sizes have grown; as a result, so has the level of overweight and obesity in America. By 2020, 83% of men will be overweight or obese in the U.S.; so will 72% of U.S. women, according to Mark [...]

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Primary care, everywhere: how the shortage of PCPs is driving innovation – especially for patient participation in their own care

By on November 4, 2011 in Accountable Care Organizations, Affordable Care Act, Chronic care, Diabetes, Electronic health records, Employers, Food and health, Health care information technology, Health care marketing, Health Consumers, Health Economics, Health engagement, Health marketing, Health reform, Hospitals, Popular culture and health, Prevention and wellness, Primary care, Remote health monitoring, Retail health, Supply chain, Telehealth, Telemedicine

The signs of the primary care crisis in America are visible: A growing number of visits to the emergency room for treating commonplace ailments Waiting lists for signing up with and queuing lines to see primary care doctors Fewer med students entering primary care disciplines Maldistribution of primary care practitioners (PCPs) in underserved areas, rural, exurban and [...]

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