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Highmark’s new mobile site and health texting programs a milestone for healthcareDIY

Highmark is the next health plan to launch mobile health programs, signalling a tipping point in health insurance companies getting up-close-and-personal with members’ wellness. Encouraging Words of Wisdom is a personal nutrition coaching program for plan enrollees who meet with dieticians. Members can opt-in to receive motivational text messages and support ongoing commitments to healthy [...]

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Michael Graves: architect-turned-health designer at Social Media Week

Michael Graves is one of the greatest architects of our, or any, time. He is now dedicating himself to re-imagining what the patient’s experience in a hospital room can be: not just less humiliating and frustrating, but in fact a healing experience in an aesthetically comforting and user-friendly environment. Graves, longtime affiliated with Princeton University, [...]

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Moving from operational efficiency to personalized healthcare value – IBM on redefining success in healthcare

A health system that’s built to last: this is the latest sound-bite echoing through health policy circles. The theme of sustainability is permeating all matters of policy, from education and business to health care. Enter IBM, with a rigorous approach to Redefining Value and Success in Healthcare: Charting the path to the future, from the group’s [...]

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Connected Health and obesity – will mObesity be able to mitigate the epidemic?

It’s January and the #1 most popular post-New Year’s resolution is to lose weight, get fit, and live well. The signs of this are manifested in ads featuring Janet Jackson promoting Nutrisystem, Jennifer Hudson dueting with her then-and-now selves pitching Weight Watchers, as well as the new Weight Watchers for Men promotion starring Charles Barkley. [...]

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Consumers are at the center of the business of health and wellness

The market for health and wellness has traditionally included over-the-counter medicines, gym memberships, and vitamins/minerals/supplements. In 2012, the boundaries of health/wellness are blurring beyond these line items toward preventive medical services and consumer electronics. This morphing market is discussed by Cambridge Consultants in their report on the disruptions driving The Business of Health & Wellness: Engaging consumers [...]

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