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Of fish oil and back pain – complementary medicine utilization shifts since 2002

The use of complementary and alternative medicine (CAM) by Americans has held steady since 2002; however, the types of therapies adopted have changed over five years. The Use of Complementary and Alternative Medicine in the United States, from the NIH’s National Center for Complementary and Alternative Medicine, follows up the agency’s 2002 report. This round, [...]

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Don’t cross Baby Mama — McNeil Will Need More Than Motrin For This New Headache

It all started with a baby, a baby carrier, and Motrin. Oh, and an advertising agency who probably got their Mommy-messaging more than a little bit wrong. Twitter, the social networking software, helped fuel this uproar in a matter of hours.   In what is to-date among the fastest viral campaigns in consumer health — [...]

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Citizens behave like health consumers in the economic downturn – food, drugs and Lasik surgery

From Lasik surgery to prescription-filling, consumers are responding to the U.S. economic downturn — which may result in either rational or irrational health behavior, depending on your lens on “health.” Retailers of health products are responding to the economic environment, in part, by co-branding with health suppliers and plans to gain traction with consumers. A [...]

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A majority of employers who don’t sponsor health would be unwilling to contribute over $50 per employee per month for coverage

The U.S. employer sponsored health system is experiencing some bipolar behavior: there is a cadre of large employers who want to continue sponsoring health benefits as part of overall compensation. But, for at least one in 3 employers, most would not be willing to pay $50 per member per month to cover health for an [...]

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Trusting strangers: implications for health

Welcome to the new influence landscape, says Universal McCann (UM), the global media agency. In When Did We Start Trusting Strangers: The How the Internet Turned Us All into Influencers, UM analyzed the online behaviors of thousands of Internet users in 29 countries. UM found that today, we trust strangers as much as close friends. [...]

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