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The pharmaceutical landscape for 2012 and beyond: balancing cost with care, and incentives for health behaviors

By on May 18, 2012 in Accountable Care Organizations, Affordable Care Act, Behavior change, Corporate wellness, Electronic health records, Employers, Health Consumers, Health Economics, Health engagement, Health insurance, Health insurance exchanges, Health reform, Health social networks, medical home, Medication adherence, mHealth, Mobile health, Patient Protection and Affordable Care Act, Personal health records, Pharmaceutical, Pharmacy, Physicians, PPACA, Prescription drugs, Prevention and wellness, Workplace wellness

Transparency, data-based pharmacy decisions, incentivizing patient behavior, and outcomes-based payments will reshape the environment for marketing pharmaceutical drugs in and beyond 2012. Two reports published this week, from Express Scripts-Medco and PwC, explain these forces, which will severely challenge Pharma’s mood of market ennui. Express-Scripts Medco’s report on 9 Leading Trends in Rx Plan Management [...]

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Health and Digital Moms – getting underneath the hood of the Mobile Mom

By on May 15, 2012 in Behavior change, Children's health, Connected health, Design and health, Health care marketing, Health Consumers, Health engagement, Health social networks, Internet and Health, Internet Demographics, Kids' health, media and health, mHealth, Mobile health, Moms and health, Popular culture and health, Prevention and wellness, Telehealth, Telemedicine, Women and health

Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health [...]

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Patients want to collaborate with physicians, but are reluctant to do so

By on May 9, 2012 in Behavior change, Health Consumers, Health engagement, Health literacy, Health social networks, Hospitals, Internet and Health, Personalized medicine, Physicians, Primary care, Public health, Seniors and health, Trust

“Knowing they may need to return at some later time, patients felt they were vulnerable and dependent on the good will of their physicians. Thus, deference to authority instead of genuine partnership appeared to be the participants’ mode of working,” asserts a study into physician-patient relationships published this week in Health Affairs. The study’s title [...]

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It’s the prices and the technology, stupid: why U.S. health costs are higher than anywhere in the world

By on May 7, 2012 in Health Consumers, Health Economics, Health politics, Health Quality, Health reform, Health social networks, Heart health, Hospital finance, Hospitals, medical home, Medical technology, Pharmaceutical, Pharmacy, Physicians, Prevention and wellness, Primary care, Safety net and health

The price of physician services, proliferation of clinical technology and the cost of obesity are the key drivers of higher health spending in the U.S., according to The Commonwealth Fund‘s latest analysis in their Issues of International Health Policy titled, Explaining High Health Care Spending in the United States: An International Comparison of Supply, Utilization, [...]

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For consumers, time is money and life when it comes to health care

By on May 3, 2012 in Health at home, Health Consumers, Health engagement, Health social networks, Internet and Health, Medical innovation, Physicians, Retail health, Telehealth, Telemedicine

Once upon a time, patient satisfaction with visits to doctors’ offices used to be a function of bedside (exam room) manner, demeanor and responsiveness of the reception and insurance staff, and the age of magazines in the waiting room. Today, waiting time is a key factor, and social media is raising expectations around response time in health [...]

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