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Marketing Digital Health to Mom 2.0 on Mother’s Day 2013

By on May 12, 2013 in Behavior change, Complementary and alternative medicine, Connected health, Consumer-directed health, Design and health, Digital health, Exercise, Fitness, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health engagement, Health marketing, Healthcare DIY, HealthcareDIY, Heart health, media and health, Moms and health, Nutrition, Obesity, Pharmacy, Popular culture and health, Prevention and wellness, Public health, Retail health, Sensors and health, Supply chain, Welness, Women and health

Mainstream media, both print and online, peppered their 2013 Mother’s Day gift suggestions including pod coffeemakers, bangle bracelets, candy-colored accessories and digital health devices. Say, what? In Parade magazine, Mother’s Day 2013 gift ideas included the Fitbit “smart pedometer,” linked to a “buy” site at REI. You can’t get much more mainstream than Parade. In [...]

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A physical activity shortage: Let’s Move!

By on May 6, 2013 in Chronic disease, Depression, Design and health, Diabetes, Exercise, Financial health, Fitness, Food and health, Health at home, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health literacy, Health marketing, Health social networks, Healthcare DIY, HealthcareDIY, Heart health, media and health, Money and health, Noncommunicable disease, Obesity, Patient engagement, Popular culture and health, Prevention and wellness, Public health, Welness, Women and health

Only 1 in 5 Americans got the minimum recommended amount of physical activity in 2011, based on guidelines offered by the U.S. Centers for Disease Control. More men than women met the standard: 23.4% of men versus 17.9% of women. There are wide variations across the 50 states, as the map shows, with the healthiest [...]

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Dietitians provide a health bridge between food and pharmacy

By on May 1, 2013 in Behavior change, Chronic care, Chronic disease, Complementary and alternative medicine, Consumer-directed health, Design and health, Diabetes, Environment and heatlh, FDA, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health literacy, Health marketing, Health social networks, Healthcare DIY, HealthcareDIY, Heart health, Home care, Kids' health, media and health, Medication adherence, mHealth, Mobile health, Moms and health, Noncommunicable disease, Nutrition, Obesity, Patient engagement, Pharmaceutical, Pharmacy, Popular culture and health, Prescription drugs, Prevention and wellness, Primary care, Retail health, Safety net and health, Seniors and health, Shopping and health, Social media and health, Supply chain, Telehealth, Telemedicine, Trust, Uninsured, Welness, Women and health

The registered dietitian is an in-demand labor resource for grocery stores around the U.S. Advertising Age covered the phenomenon of the growing clout of dietitians in food chains (April 14, 2013). Let’s dig further into this phenomenon through the Health Populi lens on healthcareDIY and peoples’ ability to bend their personal health care cost curves. Stores [...]

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Food = Health for employers, hospitals, health plans and consumers

By on April 18, 2013 in Chronic care, Chronic disease, Complementary and alternative medicine, Consumer-directed health, Corporate wellness, Design and health, Employers, Exercise, Fitness, Food and health, Global Health, Health benefits, Health care marketing, Health Consumers, Health Economics, Health engagement, Health literacy, Health marketing, Health Plans, Health policy, Health social networks, Healthcare DIY, HealthcareDIY, Heart health, Kids' health, media and health, mHealth, Mobile health, Moms and health, Noncommunicable disease, Nutrition, Obesity, Patient engagement, Pharmacy, Popular culture and health, Prescription drugs, Prevention and wellness, Primary care, Public health, Retail health, Shopping and health, Social media and health, Workplace wellness

Food is inextricably bound up with health whether we are well or not. Several key area of the Food=Health ecosystem made the news this week which, together, will impact public and personal health. On the employer health benefits front, more media are covering the story on CVS strongly incentivizing employees to drop body mass index [...]

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Gettin’ higi with it: Lupe Fiasco’s foray into public health

By on March 12, 2013 in Behavior change, Children's health, Chronic disease, Demographics and health, Design and health, Digital health, Entertainment and health, Environment and heatlh, Fashion and health, Financial health, Food and health, Health Consumers, Health disparities, Health Economics, Health engagement, Health literacy, Health marketing, Health social networks, Healthcare DIY, HealthcareDIY, Heart health, Internet and Health, Internet Demographics, Kids' health, mHealth, Mobile health, Moms and health, Money and health, Nutrition, Obesity, Patient engagement, Popular culture and health, Prevention and wellness, Safety net and health, Shopping and health

The latest in SoLoMo (Social, Local, Mobile) Health is a gamified tool coupled with a hardware kiosk, known as higi. The brainchild of Michael Ferro, a successful dotcom entrepreneur who now owns the Chicago Sun-Times, higi’s mission is to help people – particularly younger peeps – to take better care of themselves by scoring points [...]

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