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Health and Digital Moms – getting underneath the hood of the Mobile Mom

By on May 15, 2012 in Behavior change, Children's health, Connected health, Design and health, Health care marketing, Health Consumers, Health engagement, Health social networks, Internet and Health, Internet Demographics, Kids' health, media and health, mHealth, Mobile health, Moms and health, Popular culture and health, Prevention and wellness, Telehealth, Telemedicine, Women and health

Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health [...]

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Patients want to collaborate with physicians, but are reluctant to do so

By on May 9, 2012 in Behavior change, Health Consumers, Health engagement, Health literacy, Health social networks, Hospitals, Internet and Health, Personalized medicine, Physicians, Primary care, Public health, Seniors and health, Trust

“Knowing they may need to return at some later time, patients felt they were vulnerable and dependent on the good will of their physicians. Thus, deference to authority instead of genuine partnership appeared to be the participants’ mode of working,” asserts a study into physician-patient relationships published this week in Health Affairs. The study’s title [...]

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For consumers, time is money and life when it comes to health care

By on May 3, 2012 in Health at home, Health Consumers, Health engagement, Health social networks, Internet and Health, Medical innovation, Physicians, Retail health, Telehealth, Telemedicine

Once upon a time, patient satisfaction with visits to doctors’ offices used to be a function of bedside (exam room) manner, demeanor and responsiveness of the reception and insurance staff, and the age of magazines in the waiting room. Today, waiting time is a key factor, and social media is raising expectations around response time in health [...]

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Health consumers’ digital adoption gets more social, approaching nearly half of U.S. consumers

By on April 25, 2012 in Connected health, Health at home, Health care information technology, Health Consumers, Health engagement, Health social networks, Internet and Health, Internet Demographics, media and health, Medication adherence, mHealth, Mobile health, Popular culture and health, Telehealth, Telemedicine, Uncategorized

Nearly 1 in 2 U.S. adults now uses social media in health, according to Manhattan Research’s latest look into Cybercitizens, fielded in Q311. That 45% of U.S. health consumers use social media in health is a significantly higher percentage than recent studies fielded by PwC and Deloitte, which have found about 1 in 3 consumers using [...]

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What the FDA needs to know about Rx health consumers: most Americans see value in pharma-sponsored health social networks

By on April 23, 2012 in Bio/life sciences, Health at home, Health care marketing, Health Consumers, Health engagement, Health regulation, Health social networks, Internet and Health, Medical innovation, Pharmaceutical, Pharmacy, Prescription drugs, Public health, Retail health, Trust

In PwC‘s landmark report, Social Media “Likes” Healthcare, there’s a data point obscured by lots of great information generated by the firm’s survey of 1,060 U.S. adults: that over one-half of people value patient support groups and social networks with other patients that are offered by drug companies. Not surprisingly, U.S. consumers. who are taking on [...]

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