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Social media in health help (more) people take on the role of health consumer

By on April 18, 2012 in Baby Boomers and Health, Design and health, Health Consumers, Health engagement, Health insurance, Health literacy, Health marketing, Health Plans, Health social networks, Hospitals, Internet and Health, Internet Demographics, media and health, Mobile health, Pharmaceutical, Seniors and health, Trust

One in 3 Americans uses social media for health discussions. Health is increasingly social, and PwC has published the latest data on the phenomenon in their report, Social media ‘likes’ healthcare: from marketing to social business, published this week. PwC polled 1,060 U.S. adults in February 2012 to learn their social media habits tied to health. [...]

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Wellness Ignited! Edelman panel talks about how to build a health culture in the U.S.

By on March 26, 2012 in Behavior change, Connected health, Corporate wellness, Demographics and health, Design and health, Diabetes, Employers, Entertainment and health, Environment and heatlh, Exercise, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health insurance, Health literacy, Health marketing, Health Plans, Health regulation, Health social networks, Heart health, HITECH Act, Internet and Health, Kids' health, Managed care, Medicaid, medical home, Medical innovation, Medical technology, mHealth, Mobile health, Nutrition, Obesity, Personalized medicine, Pharmaceutical, Pharmacy, Popular culture and health, Prescription drugs, Prevention and wellness, Primary care, Public health, Retail health, Safety net and health, Seniors and health, Telehealth, Telemedicine, Trust, Welness, Women and health, Workplace wellness

Dr. Andrew Weil, the iconic guru of all-things-health, was joined by a panel of health stakeholders at this morning’s Edelman salon discussing Wellness Ignited – Now and Next. Representatives from the American Heart Association, Columbia University, Walgreens, Google, Harvard Business School, and urban media mavens Quincy Jones III and Shawn Ullman, who lead Feel Rich, a [...]

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Job #1 in data analytics for health care: get the data, and make sure you can trust it

By on March 5, 2012 in Affordable Care Act, Bio/life sciences, Connected health, Electronic health records, Health care information technology, Health Economics, Medical innovation, Medical technology, Pharmaceutical, Privacy and security, Public health, Remote health monitoring, Retail health

The ability to get the data is the #1 obstacle that will slow the adoption of data analytics in health care, according to IBM’s report, The value of analytics in healthcare: from insights to outcomes. Healthcare “high performers,” as IBM calls them, use data analytics for guiding future strategy, product research and development, and sales [...]

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Food = health: JWT foodspotting

By on February 12, 2012 in Food and health, Health Consumers, Health Economics, Health engagement, Health marketing, Health social networks, Heart health, Internet and Health, Kids' health, media and health, Nutrition, Pharmaceutical, Pharmacy, Popular culture and health, Prevention and wellness, Public health, Retail health, Women and health

35% of consumers who have been altering their food intake to lose weight are eating fewer processed foods, according to a recent Nielsen Global Survey. This percentage has grown from 29% in 2008. Health and wellness is one of three driving forces shaping food in 2012, according to JWT‘s What’s Cooking: Trends in Food. The [...]

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The Trust Deficit – what does it mean for health care?

By on January 24, 2012 in Affordable Care Act, Food and health, Global Health, Health Consumers, Health Economics, Health engagement, Health insurance exchanges, Health marketing, Health politics, Health reform, Health regulation, Health social networks, media and health, Pharmaceutical, Prescription drugs, Trust

Technology, autos, food and consumer products — two-thirds of people around the globe trust these four industries the most. The least trusted sectors are media, banks and financial services. Welcome to the twelfth annual poll of the 2012 Edelman Trust Barometer, gauging global citizens’ perspectives on institutions and their trustworthiness. This survey marks the largest [...]

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