Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health [...]
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Health consumers’ digital adoption gets more social, approaching nearly half of U.S. consumers
Nearly 1 in 2 U.S. adults now uses social media in health, according to Manhattan Research’s latest look into Cybercitizens, fielded in Q311. That 45% of U.S. health consumers use social media in health is a significantly higher percentage than recent studies fielded by PwC and Deloitte, which have found about 1 in 3 consumers using [...]
Leverage the American DIY attitude for health
As I leave Asia, where I’ve been for the past two weeks, for the U.S. today, I am reading the daily newspaper, the Korea Joongang News. On today’s op-Ed age is The Fountain column titled, Embracing the do-it-yourself attitude. In it, Lee Na-ree writes, “Making something with your own hands is part of the American [...]
Wellness Ignited! Edelman panel talks about how to build a health culture in the U.S.
Dr. Andrew Weil, the iconic guru of all-things-health, was joined by a panel of health stakeholders at this morning’s Edelman salon discussing Wellness Ignited – Now and Next. Representatives from the American Heart Association, Columbia University, Walgreens, Google, Harvard Business School, and urban media mavens Quincy Jones III and Shawn Ullman, who lead Feel Rich, a [...]
Highmark’s new mobile site and health texting programs a milestone for healthcareDIY
Highmark is the next health plan to launch mobile health programs, signalling a tipping point in health insurance companies getting up-close-and-personal with members’ wellness. Encouraging Words of Wisdom is a personal nutrition coaching program for plan enrollees who meet with dieticians. Members can opt-in to receive motivational text messages and support ongoing commitments to healthy [...]
About Jane & Health Populi
Jane Sarasohn-Kahn is a health economist and management consultant that serves clients at the intersection of health and technology.
Her clients include all stakeholders in health, including providers, payors and plans; companies in biopharma, medical devices, financial services, technology and consumer goods; non-profits and NGOs. Jane's lens on health is best-defined by the World Health Organization: health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.
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ePatients: a connected, collaborative, creating community
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Patients want online communication with doctors, and more clinicians are listening
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Meeker & Murphy on Mobile – through the lens of health
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Patient Power Through Data Liberación, and Private Sector to the Rescue – Health 2.0 DC Takeaways
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The pharmaceutical landscape for 2012 and beyond: balancing cost with care, and incentives for health behaviors
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Health and Digital Moms – getting underneath the hood of the Mobile Mom
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A health plan or a car: health insurance for a family of four exceeds $20K in 2012
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Jane: Andy, Thanks for your perspective. I've researche...
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Andy, M.D.: Wow! Great start to the article, but poor conclus...
