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Marketing Digital Health to Mom 2.0 on Mother’s Day 2013

By on May 12, 2013 in Behavior change, Complementary and alternative medicine, Connected health, Consumer-directed health, Design and health, Digital health, Exercise, Fitness, Food and health, Health and Beauty, Health at home, Health care marketing, Health Consumers, Health engagement, Health marketing, Healthcare DIY, HealthcareDIY, Heart health, media and health, Moms and health, Nutrition, Obesity, Pharmacy, Popular culture and health, Prevention and wellness, Public health, Retail health, Sensors and health, Supply chain, Welness, Women and health

Mainstream media, both print and online, peppered their 2013 Mother’s Day gift suggestions including pod coffeemakers, bangle bracelets, candy-colored accessories and digital health devices. Say, what? In Parade magazine, Mother’s Day 2013 gift ideas included the Fitbit “smart pedometer,” linked to a “buy” site at REI. You can’t get much more mainstream than Parade. In [...]

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A physical activity shortage: Let’s Move!

By on May 6, 2013 in Chronic disease, Depression, Design and health, Diabetes, Exercise, Financial health, Fitness, Food and health, Health at home, Health care marketing, Health Consumers, Health disparities, Health Economics, Health engagement, Health literacy, Health marketing, Health social networks, Healthcare DIY, HealthcareDIY, Heart health, media and health, Money and health, Noncommunicable disease, Obesity, Patient engagement, Popular culture and health, Prevention and wellness, Public health, Welness, Women and health

Only 1 in 5 Americans got the minimum recommended amount of physical activity in 2011, based on guidelines offered by the U.S. Centers for Disease Control. More men than women met the standard: 23.4% of men versus 17.9% of women. There are wide variations across the 50 states, as the map shows, with the healthiest [...]

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FDA goes DTP(atient)

By on April 23, 2013 in Bio/life sciences, Design and health, Digital health, FDA, Health care marketing, Health Consumers, Health engagement, Health literacy, Health marketing, Health policy, Health regulation, Health social networks, Healthcare DIY, HealthcareDIY, Medical device, Medical innovation, Medical technology, Patient engagement, Pharmaceutical, Public health, Social media and health

The Food & Drug Administration (FDA) launched its new website for and about patients, the Patient Network, with the tagline, “Bringing your voice to drug and device approval and safety.” With this move, the FDA moves toward social health, someplace where at least one-third of U.S. consumers already opine, shop, share personal info, crowdsource cures, [...]

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Food = Health for employers, hospitals, health plans and consumers

By on April 18, 2013 in Chronic care, Chronic disease, Complementary and alternative medicine, Consumer-directed health, Corporate wellness, Design and health, Employers, Exercise, Fitness, Food and health, Global Health, Health benefits, Health care marketing, Health Consumers, Health Economics, Health engagement, Health literacy, Health marketing, Health Plans, Health policy, Health social networks, Healthcare DIY, HealthcareDIY, Heart health, Kids' health, media and health, mHealth, Mobile health, Moms and health, Noncommunicable disease, Nutrition, Obesity, Patient engagement, Pharmacy, Popular culture and health, Prescription drugs, Prevention and wellness, Primary care, Public health, Retail health, Shopping and health, Social media and health, Workplace wellness

Food is inextricably bound up with health whether we are well or not. Several key area of the Food=Health ecosystem made the news this week which, together, will impact public and personal health. On the employer health benefits front, more media are covering the story on CVS strongly incentivizing employees to drop body mass index [...]

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The value of big data in health care = $450 billion

By on April 8, 2013 in Behavior change, Bio/life sciences, Chronic care, Chronic disease, Corporate wellness, Design and health, Digital health, Doctors, Electronic health records, Employers, Health care information technology, Health Consumers, Health disparities, Health Economics, Health engagement, Health insurance, Health IT, Health Plans, Healthcare DIY, HealthcareDIY, Hospitals, Internet and Health, Medical device, Medical innovation, Medical technology, Money and health, Patient engagement, Personal health records, Personalized medicine, Pharmaceutical, Pharmacy, PHRs, Physicians, Prevention and wellness, Primary care, Privacy and security, Public health, Supply chain, Trust, Value based health

  Exploiting Big Data in industry is Big News these days, and nowhere is the potential for leveraging the concept greater than in health care. McKinsey & Company estimates that harnessing big data across five dimensions of health care could yield nearly one-half trillion dollars’ worth of value in The ‘big data’ revolution in healthcare. The [...]

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