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Consumer trust in health care: online information trumps health plans

By on May 21, 2012 in Health at home, Health care marketing, Health Consumers, Health engagement, Health insurance, Health insurance exchanges, Health Plans, Health social networks, Personalized medicine, Prevention and wellness, Retail health, Trust

Trust is a precursor to health engagement. Trust impacts health outcomes such as a patient’s willingness to follow a doctor’s or health plan’s instructions. Two new studies point out that U.S. consumers don’t trust every touchpoint in the health system. Online medical information has become a trusted channel. Health plans? Not so much. Wolters Kluwer’s [...]

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Improving health care through Big Data: a meeting of the minds at SAS

By on May 11, 2012 in Bio/life sciences, Chronic care, Connected health, Electronic health records, Health at home, Health care information technology, Health Consumers, Health Economics, Health insurance, Health Plans, Health politics, Health Quality, Health reform, Hospitals, Medicaid, medical home, Medical innovation, Medical technology, Personalized medicine, Pharmaceutical, Pharmacy, Physicians, Primary care, Privacy and security, Public health, Retail health, Safety net and health, Telehealth, Telemedicine, Trust

Some 500 data analytics gurus representing the health care ecosystem including hospitals, physician practices, life science companies, academia and consulting came together on the lush campus of SAS in Cary, North Carolina, this week to discuss how Big Data could solve health care’s Triple Aim, as coined by keynote speaker Dr. Donald Berwick: improve the [...]

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For consumers, time is money and life when it comes to health care

By on May 3, 2012 in Health at home, Health Consumers, Health engagement, Health social networks, Internet and Health, Medical innovation, Physicians, Retail health, Telehealth, Telemedicine

Once upon a time, patient satisfaction with visits to doctors’ offices used to be a function of bedside (exam room) manner, demeanor and responsiveness of the reception and insurance staff, and the age of magazines in the waiting room. Today, waiting time is a key factor, and social media is raising expectations around response time in health [...]

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What the FDA needs to know about Rx health consumers: most Americans see value in pharma-sponsored health social networks

By on April 23, 2012 in Bio/life sciences, Health at home, Health care marketing, Health Consumers, Health engagement, Health regulation, Health social networks, Internet and Health, Medical innovation, Pharmaceutical, Pharmacy, Prescription drugs, Public health, Retail health, Trust

In PwC‘s landmark report, Social Media “Likes” Healthcare, there’s a data point obscured by lots of great information generated by the firm’s survey of 1,060 U.S. adults: that over one-half of people value patient support groups and social networks with other patients that are offered by drug companies. Not surprisingly, U.S. consumers. who are taking on [...]

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Leverage the American DIY attitude for health

By on April 18, 2012 in Behavior change, Complementary and alternative medicine, Design and health, Health at home, Health care marketing, Health Consumers, Health Economics, Health engagement, Health marketing, Medical innovation, Pharmacy, Popular culture and health, Prevention and wellness, Primary care, Public health, Retail health

As I leave Asia, where I’ve been for the past two weeks, for the U.S. today, I am reading the daily newspaper, the Korea Joongang News. On today’s op-Ed age is The Fountain column titled, Embracing the do-it-yourself attitude. In it, Lee Na-ree writes, “Making something with your own hands is part of the American [...]

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