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Can Wal-Mart Mass Merchandise Electronic Health Records?

“We believe America can have high quality, affordable and accessible health care by 2012.” Who said that? If you guessed President Obama, Senator Edward Kennedy, or Hillary Clinton, you’re wrong. It’s Wal-Mart, on its Health and Wellness webpage. Wal-Mart’s got a new direct-to-physician strategy: selling electronic health records (EHRs). The world’s largest retailer, #1 on [...]

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Wal-Mart’s wearing a new hat: health care advocate

Nearly 100% of Wal-Mart’s staff is covered by health insurance, either through the company itself or through another source. Covered “associates” reached a total of 94.5% this month, compared with 92.7% last year.   The total proportion of Wal-Mart employees covered by Wal-Mart’s plans at the end of open enrollment was 51.8%. Uninsured Wal-Mart employees [...]

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Health insurance at your shopping mall: Highmark’s consumer-facing strategy

Call it the health insurance Blue-tique. Highmark Blue Cross Blue Shield is opening storefronts in shopping malls to talk health insurance.   Highmark Direct will be the name on the front of this store, whose mission it will be to meet with sales staff from the insurance company to learn more about health insurance options [...]

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Of fish oil and back pain – complementary medicine utilization shifts since 2002

The use of complementary and alternative medicine (CAM) by Americans has held steady since 2002; however, the types of therapies adopted have changed over five years. The Use of Complementary and Alternative Medicine in the United States, from the NIH’s National Center for Complementary and Alternative Medicine, follows up the agency’s 2002 report. This round, [...]

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Don’t cross Baby Mama — McNeil Will Need More Than Motrin For This New Headache

It all started with a baby, a baby carrier, and Motrin. Oh, and an advertising agency who probably got their Mommy-messaging more than a little bit wrong. Twitter, the social networking software, helped fuel this uproar in a matter of hours.   In what is to-date among the fastest viral campaigns in consumer health — [...]

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