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There’s more to taste: a marketing lesson for health/care from a coffee ad

I switched from being a devoted coffee drinker to green tea several years ago, but once in a while I still love an excellent cup of coffee (especially when I’m in Italy – stay tuned for late October posts from the 2015 Milan Expo where I’ll be all-food-and-health, all-the-time). One of my long-time favorite coffee […]

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Yelp For Health Grows With ProPublica

In addition to checking out local restaurants, auto repair shops, and dry cleaners, you can check out health care providers on a new-and-improving consumer review portal on Yelp. While Yelp has been serving up consumer comments on doctors, hospitals, clinical labs, nursing homes and dentists for several years, the review site is partnering with ProPublica, […]

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Collaboration in health/care drives value – in & beyond bio/pharma

“Tomorrow [drug makers] may not get paid for the molecule, they may only get paid for the outcome,” expects Brian Niznik of Qualcomm Life. He’s quoted in a report from PwC’s Health Research Institute, 21st Century Pharmaceutical Collaboration: The Value Convergence. What Brian’s comment recognizes is the growing value-based environment for healthcare, which couples purchasers […]

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People-powered health/care – celebrating Patient Independence & Empowerment

In the growing shared economy, one centerpiece is people-powered health – co-creating, shared decision-making, and a greater appreciation for the impact of social on health. As we approach the mid-point of 2015, there are several signposts pointing to people-powered health/care. FasterCures launched the Science of Patient Input Project, with the objective of getting the patient’s voice […]

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Most Americans say drug prices are unreasonable and blame company profits

Three-quarters of U.S. adults say the cost of prescription drugs are unreasonable, and blame high medication prices set by profitable pharmaceutical companies according to the Kaiser Family Foundation Health Tracking Poll for June 2015. Profits made by drug companies are the #1 reason Americans cite among major factors that contribute to the price of prescription drugs […]

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