Love thy kidneys; a sobering 2020 forecast

It’s Renal Week, the education meeting of the American Nephrology Society. The latest research on that under-appreciated organ, the kidney, is being presented by the best minds focused on nephrology. The critical headline from the meeting is that, in 2020, there will be a huge rise in the incidence and prevalence of end-stage renal disease [...]

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Target marketing: no pink guns left behind?

In 2004, 20% of homicides were directly associated with intimate partner conflict (i.e., one in which an intimate partner killed another partner). Intimate partner violence resulting in death was most common among victims aged 40-44 years. Murder is the leading cause of death for pregnant women, according to the National Organization of Women. The National [...]

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All aboard! The next phase of medical tourism

All aboard! The next phase of medical tourism

Medical tourism is no longer in start-up mode. About 500,000 Americans traveled outside of the US for health care in 2005. For most medical tourists, the decision to leave one’s country for heatlh care is a financial one. That drive has built a $40-60 billion market today, projected to rise as high as $100 billion [...]

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Swimming pools and supermarkets — recipe for health

Swimming pools and supermarkets — recipe for health

This week’s Forbes magazine features a story on Americas Most Sedentary Cities. Translation: which cities in America have the highest levels of obesity, and why? The answer to “why?” is a complex but understandable interaction between several factors: suburban sprawl, lifestyles of convenience, and some local factors that vary city-by-city.It turns out that transportation planning [...]

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CVS Ad Targets Caregiving Women — Comforting or Condescending?

CVS Ad Targets Caregiving Women — Comforting or Condescending?

Women determine the bulk of health spending in American households. Furthermore, caregiving women can be passionate health care consumers. CVS is tapping into this consumer segment through its ad campaign, For All the Ways You Care. Part of this campaign asks women to share their caregiving stories online. CVS hopes to make this website a [...]

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