Employers grow wellness programs, and ramp up support for fitness tech

Offering wellness programs is universal among U.S. employers, who roughly divide in half regarding their rationale for doing so: about one-half offer wellness initiatives to invest in and increase worker health engagement, and one-half to control or reduce health care costs. Two-thirds of companies offering wellness will increase their budgets, according to the International Foundation of […]

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Physicians and mobile health – moving from “mobile” to simply “care”

February may be American Heart Month, African-American History Month, and Marfan Syndrome Awareness Month. But based on the volume of studies and reports published in the past two weeks, ’tis also the season for talking mobile health and doctors. This Health Populi post trend-weaves the findings. The big picture for mobile in health is captured […]

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She’s just not that into connecting with you (yet), doctor

Just 1 in 5 health-insured people with a primary care provider use the web to look at their health data, and fewer than 1 in 10 people use digital means to book appointments. Welcome to the 2015 State of the Connected Patient, a survey report from Salesforce conducted by Harris Poll among 2,095 adults in January […]

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Fish oil and yoga are the most-used alternative “medicines”

1 in 3 U.S. adults used some form of complementary and alternative medicine (CAM) in the U.S. in 2012, led by fish oil in the herbal supplements category, and yoga in the services category. While use of complementary products and services in health has remained unchanged at about 34% of Americans using CAM, the adoption […]

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Left Swipe Dat – this is how health messaging is done

In our ADHD-addled, over-messaged and noisy world, it’s hard to break through the media clutter and binge-watching to get a health message out. Here’s the way it’s done: an engaging, humorous, impactful and crisp campaign focusing on making smoking so un-sexy and un-cool, you swipe the prospective date off of your Tinder app. Watch and […]

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