Health, Wearables and the IoT in the Windy City

Health is everywhere, where we live, work, play, pray and shop. So while I’m in Chicago staying off The Magnificent Mile in The Windy City, I took a several-thousand step walk along this shopping mecca and found health and wellness in the form of wearable technology, fitness, smart homes and the Internet of Things spanning […]

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People Like Physicians, Food and Banks. Pharma? Not much.

Most consumers think favorably when they picture doctors, food manufacturers, banks, and airlines. But the pharma industry continues to be lumped with Big Oil and health insurance in the minds of U.S. consumers, industries for which more than 50% of people in America share unfavorable impressions. The August 2015 Kaiser Family Foundation Health Tracking Poll focuses […]

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Health consumers: in search of authentic consumer experiences

In the growing value-based era of health care, patients are looking for real consumer experiences: being treated well, with respect, and with a high level of service people find in other industries. PwC polled about 2,300 U.S. adults online in June 2014, resulting in the paper, Personal health management: The rise of the empowered consumer, […]

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How value will impact the business of pharma

The top 25 life science companies grew a paltry 1% in 2014, and 70% of recent brand launches underperformed analysts’ expectations. The introductory page of a new report from KPMG describes, in a single sentence, the very challenging market environment for bio/life sciences: “The pharmaceutical industry is caught between a blockbuster-driven past and a future […]

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Women and the Internet of Things – Learning from the IBM Selectric

What happened when Rosie the Robot started ordering Jane Jetson around? Not a happy scenario for the Jetsons family. The same scenarios can be played out in the future of the Internet of Things (IoT) without attending to people-centered design principles, and for the home — women-centered design and ethos. The design process can play […]

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