As DTC ads recede, Rx-email grows for value and support

Most people who receive email messages from pharmaceutical companies tend to like it. 9 in 10 believe it’s a good way to learn about new products entering the market — nearly as many people as those who like receiving travel offers via email. This finding comes from Epsilon‘s Email Branding Study, released in early March […]

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Patient Satisfaction with Docs is Up, and Quality Could Follow

Patients have spoken, and they really like their care providers. It’s good news for medical practices that patient satisfaction is on the rise, and has been for the past year. As practices pay attention to consumer-facing issues like waiting room times, ease of scheduling, and, yes, exam room manners, patients get more satisfied with care. […]

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The #1 fear among Americans in the recession is job loss; health costs follow

American consumer sentiment over the past year feels and looks like a rollercoaster ride in freefall, ever driving downward as the chart shows. It’s jobs and health costs forcing the downward trajectory. More than stock market declines and saving for retirement, Americans fear two things most in this recession: losing their job, and the costs […]

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Health care in every pot – what we can learn from Costco

And the pot will be from Costco, not Williams-Sonoma.The most telling point about health reform in President Obama’s budget is that, “Some researchers believe that healthcare costs could be reduced by a stunning 30 percent — or about $700 billion a year — without harming quality if we moved as a nation toward the proven […]

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Why care about regional variations in health costs?

Why was per capita spending on people enrolled in Medicare $2,500 more in East Long Island, NY, than in San Francisco in 2006? Did the folks in New York get better care and achieve better outcomes than those on the west coast? The answer is, “no.” Welcome to the world of health care cost variation, […]

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