Risky business: consumers and CDHPs

People enrolled in high-deductible health plans tend to make more risky health decisions than those enrolled in lower-deductible plans, according to a study published in the July/August issue of Health Affairs. In Do Consumer-Directed Health Plans Drive Change In Enrollees’ Health Care Behavior? the authors find the answer is, “yes,” probably. Enrollees in the high-deductible […]

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Health consumers' confusion with health care costs and personal financing

Consumers are interested in a variety of financial instruments to help them purchase health care. However, even when given a choice to shop for and eventual purchase insurance, millions of people don’t. Consumers are confused about health plan choices and need help in financial decision making. Data from McKinsey presented in an essay, What consumers […]

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Aging, economics and consumer-generated media — implications for health

Advertising Age analyzes census data on aging and diversity in America, and comes up with some interesting conclusions for consumer marketers. Here at Health Populi, we’re all-health, all-the-time, so I’m going to discuss author Peter Francese’s findings through our health lens. In addition, McKinsey published its insights into aging boomers in the report, Talkin’ ‘Bout […]

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Broadband disparities could exacerbate health disparities

A gap in broadband access between low-income Americans and the wealthy, as well as lower penetration in African-American households, persists. This, as greater adoption in the overall American population has increased. It’s another case where the rich get richer; here, that takes the form of people with broadband deepening their online relationships and activities, which […]

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Corporate reputation: pharma, gas and finance tie for the penultimate position

The reputation of the pharma industry continues to lag behind other consumer-facing businesses, based on Harris Interactive’s latest survey into corporate reputations. The 9th annual Reputation Quotient survey is out. Technology is king; other industries, like airlines, consumer products, insurance/financial services, pharmaceutical and retail – have plummeted over the past two years, according to Harris […]

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