Women, jobs, coupons – what's growing online is a reflection of the economy

Observing the growth in Internet web site traffic is a perfect reflection of what’s going on in the economy. In 2008, the greatest growth in site-types was in job search, women’s-oriented content, coupons, and politics. Online gaming and gambling also gained a lot of eyes in 2008. And, visitors to online classified ads grew by […]

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The State of America's Health Care, Through the Eyes of Physicians

America’s internal medicine physicians have a prescription for reforming the U.S. health system. It’s a chicken-in-every-pot solution of: 1. A primary care doctor, and 2. Affordable and accessible health care for all. This solution comes out of the American College of Physicians‘ (ACPs’) view that primary care is in crisis mode in the U.S. The […]

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Vaccines update – more news, less confusion, and part of economic stimulus

In 2008, mass media coverage of vaccines seemed more focused on pop celebrity fights, pro- and con-, versus scientific revelations. Will 2009 yield more knowledge and less confusion? 2008 was something of an Amanda Peet-versus-Jenny McCarthy show, pro v. con, taking place on the covers of People magazine and in YouTube videos. But just in […]

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Wine and vitamins: what consumers are buying in the recession

Americans’ purchases at the grocery store are shifting based on the economic downturn. The headline from NielsenHealth is that consumers are searching for quality and value when shopping. And, people are cooking more at home and purchasing staple goods to have in the pantry. Americans are also buying more wine and vitamins. Dried vegetables and […]

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Consumers demand transparency and authenticity in financial services: implications for health

In this $819 bailout, post-Lehman Bros., post-Madoff, era, Americans are looking for clear, jargon-free, transparent information. According to a survey from Siegel+Gale, the branding consultancy, the two new “marketing imperatives” are transparency and authenticity. While the financial market implosion is top-of-mind among consumers in this economic downturn, it’s not only financial statements that Americans criticize. […]

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