Better Aging Through Technology
There are 85 million people getting older in America, all mindfully working to not go gentle into their good nights — that is, working hard to stay young and well for as long as they can. This is the market for “active aging” technology products, which will be worth nearly $43 billion in 2020, according to a report from the Consumer Technology Association (CTA), the Active Aging Study. CTA and Parks Associates define the active aging technology market in three segments with several categories under each: Safety and smart living, which includes safety monitoring, emergency response (PERS), smart living, and home
Consumers’ Growing Use of New Retail Health “Doors”
In the growing era of consumer-driven health, a growing list of options for receiving care are available to consumers. And people are liking new-new sites of care that are more convenient, cheaper, price-transparent, and digitally-enabled. Think of these new-new sites as “new front doors,” according to Oliver Wyman in their report, The New Front Door to Healthcare is Here. The traditional “doors” to primary and urgent care have been the doctor’s office, hospital ambulatory clinics, and the emergency room. Today, the growing locations for retail clinics and urgent care centers are giving consumers more visible and convenient choices for seeking
What Retail Financial Services Can Teach Healthcare
“Banks and insurance companies that cannot keep pace will find their customers, busy pursuing flawless service models and smart solutions, have moved on without them and they are stranded on the wrong side of the digital divide — from which there will be no return,” according to a report on The Future of Retail Financial Services from Cognizant, Marketforce, and Pegasystems. You could substitute “healthcare providers” for “banks and insurance companies,” because traditional health industry stakeholders are equally behind the consumer demand for digital convenience. This report has important insights relevant to health providers, health plans and suppliers (especially for
The Rise and Rise of (Specialty) Prescription Drug Prices
Prices for the most commonly used branded prescription drugs grew from a base index of $100 in 2008 to to $264 in 2015, based on the Express Scripts 2015 Drug Trend Report. This is illustrated by the upwardly-sloping blue line in the chart. In contrast, the market basket of the most commonly used generic drugs fell from the $100 index in 2008 to $29.73, shown by the declining black line in the graph. The $112.05 is calculated from a market basket of commonly purchased household goods which cost $100 in 2008, a relatively flat line which puts the 264% rise in
The Growth of Digital Patient Engagement
9 in 10 people in the U.S. use some form of digital technology or electronic tools for health management, Accenture found in the company’s 2016 Consumer Survey on Patient Engagement. Younger people (18-34) tend to favor wearable technology, apps and social media for health. More older people (age 65-74) mine electronic health records (EHRs) for personal health data and more likely use tech for remote consultations with care providers. Overall, the percent of U.S. consumers accessing their EHR data grew by over 50% between 2014 and 2016, from 27% to 45% of people doing so, with older people indexing higher
The Link Between Eating and Financial Health
People who more consistently track their calories and food intake are more likely to be fiscally fit than people who do not, suggesting a link between healthy eating and financially wellness. I learned this through a survey conducted in February 2016 among 4,118 people using the Lose It! mobile app, which enables people to track their daily nutrition. Some 25 million people have downloaded Lose It! The app is one of the most consistently-used mobile health tools available in app stores. The Rutgers School of Environmental and Biological Sciences has explored the financial impact of improved health behaviors, asserting that,
Digital Food
When I say “Fitbit,” you may think, “digital health.” When I mention “Gatorade,” “Nestle,” and “Dannon,” you might think, “drink,” “chocolate,” and “yogurt.” But soon, the phrase “digital health” will come to mind. That’s because a growing list of food manufacturers is looking to digital technologies to bake (or cook, blend, or mix) health into their value propositions. “Gatorade Taps Into Tech-Thirsty Consumers” is an article published in today’s Wall Street Journal, page B1 in the Business & Tech section of the newspaper. Mike Estrel writes that Gatorade is going high tech, working on a “smart cap” bottle with a microchip
Prescription Drugs Will Exceed 17% of US Healthcare Spending in 2016
Spending on prescription drugs in America in 2015 hit nearly one-half trillion dollars, some 16.7% of national health spending. The latest report on Observations on Trends in Prescription Drug Spending was published this week by the U.S. Department of Health and Human Services’ Office of the Assistant Secretary for Planning and Evaluation (ASPE). For over a decade in the U.S., the prescription drug component of national health spending was relatively flat, about 10% of overall health costs. In the past couple of years, the proportion of healthcare costs allocated to Rx medications is fast-increasing, as the line chart shows: while
Sleep And Health/Tech – It’s National Sleep Awareness Week
One in three people suffer from some form of insomnia in the U.S. With sleep a major contributor to health and wellness, we recognize it’s National Sleep Awareness Week. As a health economist, I’m well aware of sleep’s role in employee productivity, absenteeism and presenteeism. U.S. companies lose 11.3 days of lost work performance per person who suffers from insomnia, according to research from a Harvard-based team published in the journal Sleep. The cost of this to U.S. business is about $63 billion annually. Science writers at the BBC developed a long list of modern-life issues that deter us from
Being a Woman is a Social Determinant of Health – Happyish International Women’s Day
Today is International Women’s Day. Being a woman is a social determinant of health (for the worse). To mark the occasion of the Day, The International Labour Organization (ILO) published a report on women and work yesterday, finding that in the 178 countries studied, inequality between women and men persists across labor markets. And while there’s been progress in women’s education over the past twenty years, this hasn’t resulted in women advancing career paths and wage equality. It struck me this morning, reading both (paper versions of) the Wall Street Journal and the Financial Times that the latter had two FT-sponsored ads marking
Health Consumers’ Use of Apps Is Up, Accenture Finds
One in 3 consumers is using mobile apps for health, doubling from 16% in 2014 to 33% in 2016, according to a survey from Accenture released during HIMSS 2016 conference. The proportion of people donning a wearable device for health more than doubled, from 9% to 21% between 2014-15. Part of this response is due to more physicians asking their patients — consumers — to adopt a wearable to track a health or fitness metric. One in 5 consumers said their doctor “prescribed” the use of a wearable, and 76% of these people followed the doctor’s recommendation. Most consumers and
More Hospitals Connecting for Health: The HIMSS 2016 Connected Health Survey
One in 2 hospitals currently use three or more connected health technologies, according to the 2016 HIMSS Connected Health Survey released today at the annual HIMSS conference. The most commonly used connected health applications cited were: Patient portals, among 58% of providers Apps for patient education and engagement 48% Remote health monitoring, 37% Telehealth via fee-for-service, 34% SMS texting, 33% Patient-generated data, 32% Telehealth via concierge, 26%. 47% of health care providers plan to expand use of connected health technologies, especially for telehealth via concierge, patient-generated data, and SMS texting. HIMSS worked with the Personal Connected Health Alliance (PCHA) to
Yin and Yang: Doctors and Patients’ Bipolar Views on EHR Access
Patients are from Mars and Doctors from Venus when it comes to their views on whether consumers should have full access to their electronic health records (EHRs), according to a survey from Accenture released this week at the 2016 meeting of the HIMSS conference in Las Vegas. The vast majority of consumers are keen to access their full EHR, compared to a majority of doctors who advocate for limited access, as the circle diagram dramatically illustrates. The “old days” of patient information asymmetry — with a paper-based folder that got locked up in a health records cabinet — are gone.
Behavioral Economics in Motion: UnitedHealthcare and Qualcomm
What do you get when one of the largest health insurance companies supports the development of a medical-grade activity tracker, enables data to flow through a HIPAA-compliant cloud, and nudges consumers to use the app by baking behavioral economics into the program? You get Motion from UnitedHealthcare, working with Qualcomm Life’s 2net cloud platform, a program announced today during the 2016 HIMSS conference. What’s most salient about this announcement in the context of HIMSS — a technology convention — is that these partners recognize the critical reality that for consumers and their healthcare, it’s not about the technology. It’s about
Tying Health IT to Consumers’ Financial Health and Wellness
As HIMSS 2016, the annual conference of health information technology community, convenes in Vegas, an underlying market driver is fast-reshaping consumers’ needs that go beyond personal health records: that’s personal health-financial information and tools to help people manage their growing burden of healthcare financial management. There’s a financial risk-shift happening in American health care, from payers and health insurance plan sponsors (namely, employers and government agencies) to patients – pushing them further into their role as health care consumers. The burden of health care costs weighs heavier on younger U.S. health citizens, based on a survey from the Xerox Healthcare
Telehealth Comes of Age at HIMSS 2016
Telehealth will be in the spotlight at HIMSS 2016, the biggest annual conference on health information technology (HIT) that kicks off on 29th February 2016 in Las Vegas – one of the few convention cities that can handle the anticipated crowd of over 50,000 attendees. Some major pre-HIMSS announcements relate to telehealth: American Well, one of the most mature telehealth vendors, is launching a software development kit (SDK) which will enable The new videoconferencing option can simultaneously connect patients with multiple physicians and specialists, and the SDK is designed to enable users to incorporate telemedicine consults into patient portals and
The New-New Health Fair – Care Goes Shopping
As consumers’ growing financial skin in the health care game compels them to seek care in lower-cost settings, the pharmacy business recognizes the opportunity to provide healthcare services beyond the core business of filling prescriptions. This month, Drug Store News (DSN) published a special section called which profiles several pharmacy companies’ expanding reach into retail health – in particular, re-defining the concept of the “health fair.” A health fair is “an educational and interactive event designed for outreach to provide basic prevention and medical screening to people in the community,” according to the latest Wikipedia definition. But the health fairs described
Good Design Can Drive Trust in Healthcare
“The best healthcare must involve kindness and instill trust,” reads the title of a Huffington Post UK article written by David Haslam, Chair of NICE, the National Institute for Health and Care Excellence. NICE (an appropriate acronym for the article’s sentiment) is in fact not an institution known for charity or do-goodness, but is the organization that is charged with assessing the cost-effectiveness and -benefit of medical innovations — drugs, devices, procedures and processes. Haslam writes that kindness and trust connote “care, community and friendship.” These factors have a profound impact on health outcomes, Haslam has observed. Trust drives health
Digital Health in the Skies Over Europe
“A full medical team via your mobile,” leads an article on clickdoctors.se, covering a Spanish mHealth start-up. This, in the February 2015 (Febrero 2015) issue of ling, the Vueling airlines magazine. I am flying from Florence, Italy, to London via Vueling airlines, heading from an art-and-Slow Food-filled holiday to a couple days of work in the UK. So imagine my surprise as I head to work on digital health and food projects in London reading this article enroute, in the lovely skies flying above the Alps. The story begins: “In 2050 Spain will be, along with Japan, one of the countries
What Zero Kilometers Means for Food and Health
Italians get the food=health connection as a natural everyday behavior. So it’s no surprise that one of the fast-selling books in Italy’s librerias is about Slow Food – a movement that’s celebrating its 30th anniversary in that hot book by Carlo Petrini, a father of the Slow Food organization. I took the photograph this evening peering into a shop window during our post-dinner walk along the Via Gucciardini past the Giunti al Punto bookstore. [In full transparency, I’ve been a long-time member of this organization, represented by the little red snail icon.] The book has a three-word title: Buono, Pulito, Giusto. This
Beauty Meets Pharma in Retail Health – At Coin in Florence
All over the world, people define their health and wellness across many dimensions…physical, mental, financial, and appearance. In Florence, Italy, I happened upon a riff on this last component on “look good, feel good” at the Coin Department store located on Via Del Calzaiuoli in central Firenze. Welcome to Coin’s Health&Beauty Store. The two photos tell a story about health, where we live, work, play, and shop, the mantra for public health focused on the social determinants of health beyond healthcare. Here at Coin, adjacent to the holistic brands of Clarins and other luxury labels, is a pharmacy along with
For Health, Viva Italia!
La salute prima de tutto! Health is first of all! I am on holiday with my favorite person in the world, my husband, and we are Italophiles. He comes by that bias genetically, and I through loving him and sharing so many joyful, enchanting experiences in la Bella Italia over our many years of marriage. The day before flying to Italy, Dr. Michael Painter, Senior Program Officer of the Robert Wood Johnson Foundation, posted a link on his Facebook page to this wonderful explanation of why Italy ranks as the second-healthiest country in the world, just after Singapore. The rankings
Health Consumers Look For Cost and Convenience
In a growing on-demand society, coupled with a burden of more out-of-pocket health care costs, U.S.health consumers tend to vote with their pocketbooks for healthcare based on cost and convenience, at least when it comes to prescription drug demand, according to the Finn Futures Health Poll conducted by Finn Partners. The survey was conducted in November 2015 among 1,000 U.S. online adults. 51% of consumers have been with their current health plans and primary care physicians for three years or less, which Finn Partners sees as a sign that brand loyalty isn’t a top motivation for health consumers signing on
Rural Hospitals in America – Health Disparities, Hospital Disparities
Rural hospitals operating in the U.S. have a higher risk of mortality — closure — than other hospitals in America. The U.S. health care landscape is littered with examples of health disparities among the nation’s health citizens – for example, women’s lower access to heart-health care, Latinos’ higher rates of Type 2 Diabetes, and African-Americans’ greater risks of stroke, many cancers, maternal mortality, and many other causes of mortality and diminished health. A report from iVantage, Rural Relevance – Vulnerability to Value, documents the fiscally challenging environment for rural hospitals in America. There are at least 673 facilities at-risk of closure
Improving the Patient Experience in Legacy Health Systems – My Start-Up Health Interview
The so-called legacy healthcare system are the incumbents in American health care — hospitals, physician practices, pharma, health plans, and other organizations that have long-served and been reimbursed by traditional volume-based payment. Patients, now morphing in to health consumers, look to these stakeholders to provide new levels of service, accessibility, convenience, transparency and value — the likes of which people find in their daily life in other market sectors. Those consumer demands are pressuring the health system as we know it in many new ways, which I discussed with Unity Stoakes, Co-Founder of Startup Health, at the Health 2.0 Conference in
Building Health Bridges — Health:Further Goes Beyond the Disruptive
Most people in the U.S. acknowledge that their richest country in the world has a broken healthcare system, especially when it comes to costs. A handful of think tanks and lawmakers offer fixes for American healthcare. Now there’s a new problem-solver in healthcare town, Health:Further, and they aim to move U.S. health forward by building bridges between stakeholders in the U.S. health ecosystem. My longtime colleague and friend, Andre Blackman of Pulse+Signal, has joined the organization as “Producer.” Here, we’ll learn more from my (JSK) interview with Andre (AB) about the organization, their mission, and plans to go beyond “disruption”
Welcome to the Era of Personal Health IT – a #HIMSS16 Preview
People – patients, caregivers, health consumers all – have begun to use the digital tools they use in daily life for booking taxis, managing money, seeking information — for their health. This is the growing adoption of Personal Health IT (PHIT), and it’s a growing aspect of the annual HIMSS Conference that the planet’s health IT folk will attend from 29th February until 4th March in Las Vegas. I talk about the phenomenon of PHIT and #HIMSS16 in The State of Health IT to Engage the New Health Consumer, a summary of the driving forces of the trend and opportunities
My Body, My Self – With My Physician, Say Patients
9 in 10 people in the U.S. believe working with their health clinician as a partner will help them better manage their overall health, according to a survey conducted for The Society for Participatory Medicine. Consumers’ majority call-out for shared decision-making with health care professionals also extends to their self-tracking health data — for example, via activity trackers, digital glucometers for blood sugar, technologies for blood pressure, and food logging apps. 84% of people said that sharing their personal self-tracking health data with clinicians between visits would also help people manage health. That clinician’s involvement is very important to health
It’s Good to Be Hawaiian When It Comes to Health – the 2015 States of Well-Being
Where you live in the U.S. is a risk factor for your health. Hawaii, Alaska, Montana, Colorado and Wyoming rank highest on the State of American Well-Being 2015 State Well-Being Rankings, the Gallup-Healthways Well-Being Index. Well-Being is based on an index of five components that people self-assess: purpose, social, financial, community, and physical. See the map: the darker blue the state, the healthier the population perceives itself to be. Note more light blue to the northeast and south, and dark blue in the mountain states, Alaska and Hawaii. Some states have stayed in the top-tier of wellness since 2012: Hawaii
Health Consumers Happy With Doctor Visits, But Want More Technology Options
9 in 10 adults in the U.S. have visited a doctor’s office in the past year, and over half of these patients have been very satisfied with the visit; 35% have been “somewhat” satisfied. Being a highly-satisfied patient depends on how old you are: if you’re 70 or older, two-thirds of people are the most satisfied. Millennial or Gen X? Less than half. What underlies patient satisfaction across generations is the fact that younger people tend to compare their health care experience to other retail experiences, like visiting a bank, staying at a hotel, or shopping in a department store.
The Health Information Economy – Better With Patients
“Consumers expect to have their data available and shareable.” Two essays in two issues in the past two weeks of The New England Journal of Medicine point to the importance of patients – people, caregivers, consumers, all — in the morphing “health information economy,” a phrase used in the title of one of the published pieces. In Time for a Patient-Driven Health Information Economy, Dr. Ken Mandl and Dr. Isaac Kohane, who are both affiliated with the Department of Biomedical Informatics at Harvard, discuss peoples’ growing interest in engaging with their personal health information, noting frustrating barriers to doing so:
Getting Beyond Consumer Self-Rationing in High-Deductible Health Plans
The rising cost of health care for Americans continues to contribute to self-rationing care in the forms of not filling prescriptions, postponing necessary services and tests, and avoiding needed visits to doctors. Furthermore, health care costs are threatening the livelihood of most American families, according to the Pioneer Institute. “What Will U.S. Households Pay for Health Care in the Future?” asks the title of a study by the Institute, noting that health care costs for an American family of average income could increase annually to $13,213 by 2025 — and as high as $18,251. Pioneer calculates that this forecasted spend will
Let’s Make a Deal: Patients Weigh Privacy Paybacks
“It depends” is the hedge-phrase that characterizes how Americans see disclosing personal information versus keeping private information private, according to the consumer survey report, Privacy and Information Sharing, published by the Pew Research Center (PRC) in January 2016. U.S. adults see a privacy trade-off, living in the convenience-context of 21st century digital economy in exchange for some form of value. The “it depends” is a factor of what kind of data is geing collected, especially by third parties, how long that data area retained, for what use — vis-à-vis what a person is trading in return which could be a hard dollar
Consumers Take Better Preventive Care of Pets Than Themselves, CIGNA Finds
Nine in 10 pet owners know when their dog or cat is due for their shots. Eight in 10 women know the frequency with which they get manicures and pedicures. 80% of men know the mileage between old changes. But only 50% of family health care decision makers know their blood pressure, and only 20% know their biometric numbers like cholesterol and BMI. Americans are great at doing preventive care for their pets and automobiles; but not so much for their own bodies and health, finds the report CIGNA Preventive Care Research, a survey of 1,000 U.S. consumers between 25 and
Health Consumers Grow Clinical and Financial Engagement Chops
About one-half of consumers want to partner with doctors instead of allowing their physicians to make treatment decisions for them, according to a report from the Deloitte Center for Health Solutions, Health care consumer engagement: No “one-size-fits-all” approach. 1 in 4 people (25%) want to make treatment decisions themselves. Call that clinical health engagement. But even more people, 6 in 10, want to be financially-health engaged: 58% believe doctors should explain treatment costs before decisions are made, shown in the first chart. Most consumers would be comfortable talking about health care costs with doctors, and believe doctors should provide and explain the
A Growing Market for DIY Digital Health for Sleep and Pain
Sleeplessness and chronic pain are two epidemics that are mutually-enforcing, as the chart shows. The 2015 Sleep in America Poll found that pain is a key factor in Americans’ “sleep debt:” 21% of people have experienced chronic pain and lose 42 minutes of sleep due to it; 36% have experience acute pain, resulting in 14 minutes of lost sleep each night. People dealing with both conditions project-manage their health in numerous ways, multitasking with over-the-counter meds, prescription drugs (from “lite” to narcotic), meditation, yoga, homeopathic remedies, aural relaxation, Mozart, and more. There are a growing number of digital health tools now
Retailers will morph into health destinations in 2016
Retailers in the U.S. are morphing into health destinations in 2016. Members of Target’s management team attended the 2016 Consumer Electronics Show (CES) and shared their perspectives in the company blog. Among the Target teams observations came from the Chief Marketing Officer, Jeff Jones, who observed, “A tidal wave of newness is coming to fitness technology and many companies are on the cusp of changing the game. From nutrition and sleep to how you exercise, it’s all going to be measured, linked and tracked. Wearables are here to stay and getting smarter every year.” The Senior Vice President for Hardlines,
The Consumer Health Electronics Show – Putting People At the Center
As we concluded our panel on The Wizards of Maternal Health kicking off today’s launch of the 2016 Digital Health Summit, co-located with the 2016 CES (Consumer Electronics Show) in Las Vegas, our diverse team concurred that there’s more than enough “technology” on the convention floor. The challenge now for health is to make connections between the islands of devices, and generate meaningful data and culturally contextual information and support for consumers (patients, caregivers, people) and health providers. Here at the CES, it’s all about the supply side of the equation – for health, that means digital health tools, wearables,
Live from CES 2016 – The Healthy Connected Life
As he walked across the stage, back-and-forth, the CEO of the Connected Technology Association talked about pacing not to think, but to compete in a Fitbit Challenge at the 2016 CES this morning, live in Las Vegas. Shapiro leads the Consumer Technology Assoociation (CTA), formerly known as the Consumer Electronics Association. The Association was re-amed with “Technology” as its middle name, morphing away from Electronics, to recognize the growth of the market away from Radio Shack (metaphorically speaking) toward the Uber-ization of Everything and the Internet of Everyday Things like cars, refrigerators, washing machines, and thermometers. “Intelligence and data are
Talking Infant Mortality At the 2016 Consumer Electronics Show
The rate of infant mortality — that is, babies dying in their first year of life — in the United States ranks lowest among the world’s developed countries, and below some less wealthy nations, as well. Shiny new things for digital health will be launching at the 2016 CES, the Consumer Electronics Show, in Las Vegas this week. And in the midst of virtual reality devices, connected cars, drones, and 4K TVs, I’ll be moderating a panel to kick off the Digital Health Summit at CES on Thursday focusing on The Wizards of Maternal Health — and how digital +
Looking for Health at CES 2016
The Internet of Healthy and Medical Things will proliferate at CES 2016 in Las Vegas next week – the annual Consumer Electronics Show. This is the yearly mega-convention organized by the Consumer Technology Association, and digital health has been among the fastest-growing marketplaces at the CES for several years in a row. The two-day Digital Health Summit will complement the vendors ont he convention floor with content, education, and networking for the industry. Here’s a link to my latest Huffington Post column on Health at the 2016 Consumer Electronics Show – What to Expect. Health Populi’s Hot Points: The Consumer
The 2016 THINK-Health Health/Care Forecast
It’s time to get the tea leaves out and mash up trends in my world of health, health care, technology, policy and people for 2016. We’ll start with the central player: people, consumers, patients, caregivers all. Health consumerism on the rise. People – call us patients, consumers, caregivers – will take on even more financial and clinical decision making risk in 2016. Growing penetration of high-deductible and consumer-driven health plans will push (not just nudge) people into the role of health care consumers, and the emerging businesses and programs serving the transparency market for price and quality will gain traction
Diagnosis: Acute Health Care Angst In America
There’s an overall feeling of angst about healthcare in America among both health care consumers and the people who provide care — physicians and administrators. On one thing most healthcare consumers and providers (can agree: that the U.S. health care system is on the wrong track. Another area of commonality between consumers and providers regards privacy and security of health information: while healthcare providers will continue to increase investments in digital health tools and electronic health records systems, both providers and consumers are concerned about the security of personal health information. In How We View Healthcare in America: Consumer and Provider Perspectives,
Connectivity Is A Social Determinant of Health
It’s Christmastime, so I’m thinking about connections. “Connectivity” can be social (offline and online), which is indeed a health factor (see Christakis and Fowler on being Connected). But the kind of connectivity to which I’m referring is broadband, WiFi, the kind most often associated with data plans, cable to the home, and free WiFi at your favorite coffee or fast food joint. That kind of connectivity is also a social determinant of health, and is increasingly becoming so for all people. Yet as peoples’ need for internet connectivity is fast growing, especially for health, home broadband connectivity has reached a
The Magic of Getting Fit Starring Penn Jillette (With Help From Withings)
Health is where we live, work, play, pray and have fun. And if you’re Penn Jillette, the magician who collaborates with Teller, it took more than sleight of hand or a magic trick to lose 100 pounds — one-third of his body weight. He did it, according to this video, with the help of hard work, and using activity tracking tools from Withings. [youtube https://www.youtube.com/watch?v=EQWCVLvuBzI?rel=0] Unlike many people who quantify themselves for wellness and fitness, Penn did so to avoid having a medical procedure (i.e., the implantation of a stomach sleeve for weight loss) and also to reduce the six
In 2016 Reaching For The Triple Aim Will Drive Health IT Spending
Adoption of telehealth, remote health monitoring, patient engagement platforms, mobile and digital health applications, and the emergence of the Internet of Things in health care will all be bolstered in 2016 based on health care providers’ having to do more with less (money, labor, resources). The value-based healthcare world — the migration of payment “from volume to value” — requires greater investment in information and communications technology that moves care to lower-cost sites, with lower-priced labor (as appropriate), and shifting greater clinical self-care and financial skin-in-the-game to patients. My annual health IT forecast was published yesterday in iHealthBeat, 2016: Technology
Prescription Drug Costs Will Be In Health Benefits Bullseye in 2016
Prescription drug costs have become a front-and-center health benefits cost issue for U.S. employers in 2015, and in 2016 the challenge will be directly addressed through more aggressive utilization management (such as step therapy and prior authorization), tools to enable prescription intentions like DUR, and targeting fraud, waste and abuse. Consumers, too, will be more financially responsible for cost-sharing prescription drugs, in terms of deductibles and annual out-of-pocket limits, as described in the PBMI 2015-206 Prescription Drug Benefit Cost and Plan Design Report, sponsored by Takeda. The Pharmacy Benefit Management Institute has published this report for 15 years, which provides neutral, detailed survey
TIME Sees Lots of Health in the Best Inventions of 2015
Among TIME magazine’s 25 best inventions of 2015, most relate directly or adjacently to health and health care. Among the 25 are: The EKO Stethoscope A gluten-sniffing sensor, the 6SensorLabs Nima The Sproutling baby monitor Nike Flyease 8 shoes, that you can tie with one hand Cogni-Toys Dino, the toy that talks back A smart refrigerator that can fix you a glass of nutrient-enriched water The TZOA environmental tracker for personal pollution sensing, measuring atmosphere in a specific area (e.g., temperature, particulates such as dust, pollen, mold, and car exhaust), and UV exposure Doppler Labs Here Active Listening earbuds The
Where You Go Can Define Who You Are – Health/Apps Privacy Update
A start-up company called Factual was profiled in the Wall Street Journal on December 11, 2015. Factual profiles consumers using mobile devices based on the digital dust users’ apps create — “streams of location data supplied by apps,” as Elizabeth Dwoskin (@lizzadwoskin), author of the article, put it. The primary goal? To help publishers finely target ads to specific audiences. “If we know you go to the gym five times a week,” Lindy Jones of the Goodway Group is quoted, “it’s likely you’ll be interested in workout gear.” Factual garnered $35 mm of additional funding last week, “to make data
The Internet of Healthy Things According to Dr. Kvedar
By 2020, according to the World Economic Forum, more than 5 billion people and 30 billion “things” will be connected to the Internet — cars, refrigerators, TVs, washing machines and coffeemakers, among those 5 bn folks’ electronic stuff. But so will medical devices, activity trackers, and a host of sensor-enabled “things” to help people and clinicians optimize health and manage illness. The Internet of Things (IoT) phenomenon, which is already penetrating households with energy management and security applications, is reaching health care. One of the pioneers in this connected health market is Dr. Joseph Kvedar, who leads the Center for
The Future 100 from JWT – Health Is Everywhere in 2016
Food + Drink, Beauty, Tech + Innovation, Retail, Lifestyle…JWT pulls out their crystal ball for 2016, and I see health, everywhere. The Future 100 – Trends and Change to Watch in 2016 is J. Walter Thompson Intelligence Innovation Group’s annual trend forecast, which I highly value and mine each year to help THINK-Health continue to hone our own environmental analyses for health and healthcare. [Here’s what I wrote one year ago about JWT’s 2015 forecast]. Health is baked into JWT’s 2016 trendscape, well beyond their “Health” chapter. Even the report’s introduction is health-flavored: “As forecasters, we’re watching the rapid metabolism
Yes, Virginia, There Really Are Healthcare Consumers: McKinsey
“There’s no such thing as a healthcare consumer. No one really wants to consume healthcare,” naysayers tell me, critical of my all health-consmer-all-the-time bully pulpit. But, touché to my health consumer-critics! I’ve more evidence refuting the healthcare consumer detractors from McKinsey in their research report, Debunking common myths about healthcare consumerism, from the team working in McKinsey’s Healthcare Systems and Services Practice. Their survey research among over 11,000 U.S. adults uncovered 8 myths about the emerging American health consumer, including: Healthcare is different from other industries Consumers know what they want from healthcare and what drives their decisions Most consumers
U.S. National Health Spending Up Due to More People Covered and Higher Drug Costs
National health spending in American grew by 5.3% in 2014, hitting the $3 trillion mark. This represented an up-tick nearly twice the growth rate of 2.9% in 2013, the slowest rate of growth in 55 years, according to the latest analysis of the U.S. health economy published by Health Affairs. The first chart illustrates the factors that contribute to that 5.3% growth in health spending. The two largest factors were medical prices and so-called “residual use and intensity.” The medical price increase portion was 1.8% in 2014, up from 1.3% in 2013. The use and intensity component was attributable to
Americans Like Generic Drugs Over Brands
“What’s in a name?” Juliet asked in Shakespeare’s play. For medicines consumers in the U.S., not much. Most Americans prefer generics products, according to The Harris Poll’s survey. 7 in 10 U.S. adults choose generics over brands when given a choice. 3 in 10 people say they would “always” choose generics, whether a prescription drug or an over-the-counter product (store brand, private label). While most people across all age groups would choose generics over brand ames for meds, parents with children in the households would more likely choose a brand name (36% with vs. 28% without kids). Still, 66% of
The U.S. Will Cover the Bulk of Medicines Spending in 2020
U.S. spending on medicines will approach $590 billion in 2020, increasing 34% over 2015, IMS Institute for Healthcare Informatics projects in its forecast, Global Medicines Use in 2020. Growth in spending will be attributable to innovation (new products), price increases and some patent losses of exclusivity (e.g., branded drugs going generic). The U.S. will cover the bulk of drugs spending in 2020 at 41% of the world medicines market, shown in the first pie in the first chart. U.S. medicines spending dwarfs any other country or region in the world, including China which is expected to account for 11% of
Activity Wearables on Black Friday 2015 – Doorbusters Abound
The 2015 holiday shopper can find activity trackers for gifting discounted as much as 50% and more over Thanksgiving weekend. In greater Philadelphia, the Thursday print newspaper ads were chock full of examples from Best Buy, Dick’s Sporting Goods, Kohl’s, Target, and Walmart, among others. Among the many “Doorbusters” and deep discounts were a Misfit Flash tracker for $14.99 at Best Buy (a 50% discount), a Fitbit Zip at both Kohl’s and Walmart for $39 ($20 off the manufacturers’ suggested retail price), and a Fitbit Flex at Dick’s Sporting Goods for $49.95 — 50% off full retail. That trackers are
51% of Americans Say It’s Government’s Responsibility To Provide Health Insurance
For the first time since 2008, a majority of Americans say government is responsible for ensuring that people have health insurance. The first chart shows the crossing lines between those who see government-assured health insurance in the rising dark green line in 2015, and people who see it as a private sector responsibility. The demographics and sentiments underneath the 51% are important to parse out: people who approve of the Affordable Care Act are over 3x more likely to believe in government sponsoring health insurance versus those who disapprove, 80% compared with 26%. The demographic differences are also striking, detailed
The Average Price of a New Specialty Drug Exceeds Median U.S. Annual Income; and a Tweet from Pam Anderson
The average price for a specialty drug was $53,384 in 2013; the average household income was $52,250. Thus, even allocating 100% of a family’s annual earnings to pay for a drug wouldn’t stretch far enough to cover it in 2013, nor would it do so today in 2015. This sober health economic artifact comes from the latest Rx Price Watch Report from the AARP, detailing cost trends for prescription drugs across all segments — generics, brands and specialty drugs. Contrast, as well, the $53K for the average specialty drug with the median 2013 Social Security benefit payout of $15,526 and median Medicare
American health citizens hungry for cost controls
Most Americans support price controls on drug and medical device manufacturers, hospitals, and payments to doctors, along with allowing Medicare to negotiate drug prices. U.S. health citizens, now consumers, have been experiencing sticker-shock when it comes to prices on medical bills upon hospital discharge, leaving the doctor’s office, filling a prescription at a pharmacy or receiving a specialty drug recommended for a serious medical condition. The HealthDay/Harris Poll of 5 November 2015 quantifies their observation that Americans Want Bold Steps to Keep Health Care Costs in Check. The topline of the Poll shows that: 73 percent support price controls on
Retail Health Landscape Expanding Through Clinic Growth, Accenture Forecasts
The Old School retail clinic is going beyond checking your child’s ear infection and sore throat, giving immunizations and filling out back-to-school forms just-in-time over LaborDay weekend. The new-new retail clinic is supporting patients’ chronic disease management, partnering with academic medical centers, and bolstering medication management. Accenture’s bullish forecast is titled “US Retail Health Clinics Expected to Surge by 2017,” making the case that these brick-and-mortar providers are shifting from a relatively limited retail scope to a broader and deeper clinical focus. The so-called surge in the number of retail clinics is projected to be nearly 50% growth between 2014 and 2017,
My Breakfast With Alain – On Health Consumers and the New Retail Health
My National Health Care Consumer Week, I’ll coin this, looking back on flying some 12,000 airmiles over six days, criss-crossing America from the City of Brotherly Love to Sacramento, back to Philly and then to Los Angeles. Finally, today, heading home to Philadelphia and my beloved, most necessary Tempur-Pedic bed, a loving husband and some therapeutic TV binge-watching. It’s Friday and I’m at LAX, reflecting on a week of meeting with three groups of healthcare executives and stakeholders who all wanted to hear my take on the evolution of patients, people, caregivers, all, morphing into health care consumers. The lens
Walgreens Extends Telehealth On Your Smartphone
In the U.S., if you walk 3 miles in any direction, there’s a 3 in 4 chance you’ll find yourself in front of a Walgreens pharmacy. The company often says that 75% of people in the America live within 3 miles of a Walgreens storefront. What’s a pharmacy storefront anymore? Both Walgreens and CVS are re-defining that with a dizzying pace of new announcements. The latest for Walgreens: people in 25 states will be able to use the Walgreens app on their smartphones to access physicians virtually. Consumers living in Alabama, Arizona, California, Colorado, Connecticut, Florida, Indiana, Illinois, Iowa, Maryland,
Getting to Connected Health Is A Marathon, Not A Sprint
Consumers may demand connected experiences in daily living, but there have been many barriers to health care industry stakeholders delivering on that expectation: among them, privacy and security concerns, and provider resistance. This demand-and-supply chasm is noted in Deloitte’s Center for Health Solutions’ latest look into the healthcare landscape, Accelerating the adoption of connected health. The objectives of connected health, or cHealth, are: To improve digital connectivity among consumers, providers, health plans and life sciences companies To facilitate self-managed care in a secure environment that protects privacy To deliver care outside of traditional institutional settings To enable chronic care management
Social Determinants Impact Health More Than Health Care
The factors of where people are born, live, work and age — social determinants — shape human health more than health care. Yet in the U.S. much more resource per capita is funneled into healthcare services than into social ones. Beyond Health Care: The Role of Social Determinants in Promoting Health and Health Equity was published by The Kaiser Commission on Medicaid and the Uninsured in November 2015, calling attention to the opportunity and wisdom of baking health into all public policy. The social determinants of health (SDOH) include economic stability, the physical environment and neighborhood, education, food, community and
The Telephone Is As Digital As It Gets in Mainstream U.S. Health Care
The phone continues to be the platform technology used in this digital age of health care, according to Better Together: High Tech and High Touch, a survey report sponsored by the Bipartisan Policy Center and the Council of Accountable Physician Practices. Nielsen’s Strategy Health Perspectives project polled 5,014 U.S. adults in June and July 2015 for this study. According to the study sponsors, this is the largest consumer population studied conducted to-date on the topic of digital health use and demand. The first chart illustrates the reality of digital health in the U.S. 2015: that notwithstanding the availability of telehealth,
U.S. Health At A Glance – Not So Healthy
People in the U.S. have lower life expectancy, a growing alcohol drinking problem, and relatively high hospital inpatient rates for chronic conditions compared with other OECD countries. And, the U.S. spends more on health care as a percent of GDP than any other country in the world. This isn’t new-news, but it confirms that U.S. health citizens aren’t getting a decent ROI on health spending compared with health citizens around the developed world. In the OECD’s latest global look at member countries’ health care performance, Health at a Glance 2015, released today, the U.S. comes out not-so-healthy in the context
Death Rates Rise For Middle-Age White Men: Economics and Mental Health in America
Shocking statistics were published in this week’s Proceedings of the National Academy of Sciences showing rising death rates for middle-age men. The major causes: suicide, drug and alcohol poisoning, and liver diseases. The line chart illustrates the death rates per 100,000 population of U.S. whites (“USW”), the top line on the graph, compared with 45-54 year old men in France, Germany, the United Kingdom, Canada, Australia, and Sweden — along with U.S. Hispanic males (“USH”) — for whom death rates have fallen since 1990. The authors note that the increase in midlife mortality is only partly understood. Increased availability of
Health Care Costs Are #1 Pocketbook Issue, and Drug Prices Top the Line Items
Consumers are most concerned about health care costs among their kitchen table issues, above their ability to afford the utility bill, housing, food, or gas and transportation costs. The October 2015 Kaiser Family Foundation Health Tracking Poll finds 4 in 10 Americans finding it difficult to afford health care, including 16% of people earning $90,000 a year or more. Underneath that worrying healthcare cost umbrella are the price of prescription drugs, which the majority of Democrats, Independents, and Republicans all agree need to be “limited” by government regulation. Ensuring that the public have affordable access to high-cost drugs for chronic conditions
Physical Healthcare Facilities Can Bolster Health Consumerism
Reluctantly accepting the Affordable Care Act, health executives and their architects now see opportunities for re-imagining the hospital and health care services, according to Healthcare Industry Trends, a publication that’s part of the 2015 Building & Development Leadership Series provided by Mortenson, a construction services firm that’s active with healthcare organizations. Mortenson conducted a survey at the 2015 ASHE Planning, Design, and Construction Summit, the results of which were published in this report. The over 300 respondents included healthcare executives, facilities managers, and healthcare architects. Thus the lens on the data in this survey is through the eyes of physical
Virtual Visits Would Conserve Primary Care Resources in US Healthcare
By shifting primary care visits by 5 minutes, moving some administrative tasks and self-care duties to patients, the U.S. could conserve billions of dollars which could extend primary care to underserved people and regions, hire more PCPs, and drive quality and patient satisfaction. Accenture’s report, Virtual Health: The Untapped Opportunity to Get the Most out of Healthcare, highlights the $10 bn opportunity which translates into conserving thousands of primary care providers. PCPs are in short supply, so virtual care represents a way to conserve precious primary care resources and re-deploy them to their highest-and-best-use. The analysis looks at three scenarios
Palliative Care: Getting End of Life Care (W)right
I lost a best friend last week. His memorial service, held this past weekend, was a celebration of his life. And part of that well-lived life was a very conscious planning of his last days. The Economist published its 2015 Quality of Death Index, a data-driven treatise on palliative care, the very week my dear friend Rick died. This gives me the opportunity to discuss palliative care issues with Health Populi readers through The Economist’s lens, and then in the Hot Points below through my personal context of this remarkable man’s end-of-life choices. The Economist ranks 80 countries on several
Growing Signs Of Consumer Health Engagement, Via Deloitte
A growing desire for shared decision making with doctors. Increasing trust and consumption of health care information online, in social media, and report cards. Reliance on technology for monitoring health adn wellness, and medical conditions. Together, these three signals converge, illustrating a growing sense of consumer engagement among U.S. patients, found in the 2015 Deloitte Center for Health Solutions Survey of US Health Care Consumers. In Deloitte’s research summary, the title states that “No ‘one-size-fits-all’ approach” will work, given diversity among American health consumers. The sickest health consumers, Deloitte notes, have higher levels of health engagement and index higher on
Social Networking Is The New Normal, Pew Finds
Two-thirds of all internet users, and 65% of all adults over 18 years of age, use social networking sites. Social Media Usage: 2005-2015, the latest report from the Pew Research Center, finds social networking is the new normal for people up to 65 years of age. One-third of people over 65 use social networking sites. Peoples’ use of social media impacts every aspect of daily living beyond sharing social updates, from home keeping and political discussions to work, parenting, and managing stress, the Pew research found. Key findings in the report are that: Seniors’ use of social networks rose from
The Fast-Growing Consumer Digital Health Ecosystem – Health 2.0 Day 2
The fastest-growing category of products and services at Health 2.0 is consumer-facing digital health, and a panel of companies demonstrated various flavors of the New Retail Health. One of the most prominent companies featured in Health 2.0’s conferences from the inception has been MyFitnessPal (MFP), a long-time helpful tool I’ve used to manage my own health-life. Under Armour acquired MFP earlier this year, which I covered here in Health Populi. Under Armour’s original mission was to make all athletes better. With the company’s acquisition of MyFitnessPal, Under Armour continued its morphing from a textile and sports gear company to a
The Tricky Journey From Volume To Value In Health Care – Prelude To Health 2.0
By 2018, 90% of health care delivered to people enrolled in Medicare will be paid-for on the basis of quality, not on the amount of services delivered (that is, volume). But as providers must up their game in that new value-oriented health payment world, they are bound up in work flows and organizational structures built for fee-for-service reimbursement. This changing future is discussed in Healthcare’s alternative payment landscape, PwC’s Healthcare Research Institute report on the volume-to-value shift. PwC notes that health care providers’ ability to adapt to changing payment regimes vary and fall into four categories: traditional, lagging, vanguard and
More consumers expect a connected health experience
When most patients in the U.S. visit their doctors, they find their medical history missing or incomplete. 1 in 2 American patients say their doctors do not have a complete list of their medications. But the new health consumer expects a connected health experience the likes of which, as consumers, they expect and generally find in their everyday lives. One-half of consumers would prefer to get lab test results, access their medical records, and fill out paperwork from a doctor’s office ahead of a visit online versus via phone or in person. Surescripts conducted a survey with Kelton Global in
Insurance Should Pay For End-of-Life Conversation, Most Patients Say
8 in 10 people in the U.S. say that Medicare as well as private health insurance plans should pay for discussions held between patients and doctors about hatlhcare at the end-of-life. The September 2015 Kaiser Family Foundation Health Tracking Poll asks people their opinions about talking end-of-life with their doctors. The vast majority of people support the concept and physicians being paid for holding such conversations in doctor-patient relationship. The question is germane because the Obama Administration has announced plans to pay doctors for office visits to discuss end-of-life (EOL) issues with Medicare patients. There isn’t a huge variation across
In 2016 Prescription Drugs Will Be The Fastest-Growing Component of Healthcare Costs
In 2016, prescription drug trend will rise over 11%. In contrast, medical trend growth for high-deductible health plans is expected to be 8%, hospital services 8.2%, and physician services 5.5%, according to the 2016 Segal Health Plan Cost Trend Survey released in September 2015. By definition, “trend” is the forecast of per capita health insurance claims cost increases that incorporate many factors include price inflation, utilization, government-mandated benefits, and new therapies and technologies. Consider the upper right portion of the infographic which illustrates Segal’s data: the 3 “capsule” diagrams show that specialty drug trend is anticipated to be 18.9% in
Wellness Is In Target’s Bullseye
Health is where we live, work, play, pray, learn, and increasingly, shop. The new Retail Health goes well beyond the pure-play pharmacy. Part of Target’s re-imagined market positioning is in this expanding sweet-spot as healthcare morphs from institutional providers like hospitals and doctors’ offices to the community. Don’t think pharmacy’s not important: it will remain a core business and revenue center in retail health. But that business is fast-changing, as the role of pharmacy benefits management companies change, more (expensive) specialty drug benefits come out of pipeline and into the market, and health insurance continues to shift financial risk to
What Retail Telemedicine Means For Healthcare Providers
Direct-to-consumer retail health options are fast-growing in the U.S. health ecosystem. CVS Health brought three telemedicine vendors to its pharmacy brick-and-mortar stores. CVS also acquired Target’s pharmacies, expanding its retail health footprint. Rite Aid has added HealthSpot kiosks to its pharmacies, while Walgreens expanded its relationship with MDLive. And, Cox Cable acquired Trapollo to bring remote health monitoring into subscribers’ homes, along with the cable company’s venture with Cleveland Clinic, Vivre Health. Coupled with the growing supply side of telemedicine vendors, the latest National Business Group on Health survey found that most large employers plan to expand the telemedicine services they
Health consumers’ cost increases far outpace wage growth
American workers are working to pay for health care costs, having traded off wage increases for health premiums, out-of-pocket costs and growing high deductibles. Welcome to the 2015 Employer Health Benefits survey conducted annually by the Kaiser Family Foundation (KFF) and Health Research & Educational Trust (HRET). Premiums are growing seven times faster than wages. The report calculates that high-deductibles for health insurance have grown 67% from 2010 to 2015. In the same period, wages grew a paltry 10%, while the Consumer Price Index rose 9%. The first chart illustrates that growing gap between relatively flat wages and spirally health
From Pedometers to Premiums in Swiss Health Insurance
A Switzerland-based health insurance company is piloting how members’ activity tracking could play a role in setting premiums. The insurer, CSS, is one of the largest health insurance companies in the country and received a “most trusted general health insurance” brand award in 2015 from Reader’s Digest in Switzerland. The company is conducting the pilot, called the MyStep project, with volunteers from the Federal Institute of Technology in Zurich and the Unviersity of St. Gallen. According to an article on the program published in the Swiss newspaper The Local, “the pilot aims to discover to what extend insured people are
Fitbit Means Business When It Comes To Privacy
Fitbit, the company that makes and markets the most popular activity tracker, is getting serious about its users’ personal data. The company announced that it will enter into HIPAA business associate agreements with employers, health plans, and companies that offer workers the devices and the apps that organize and analyze consumers’ personal data. The Health Insurance Portability and Accountability Act (HIPAA) protects patients’ personal health information generated in a doctor’s office, a hospital, lab, and other healthcare entities covered under the law (as such, “covered entities”). However, data generated through activity tracking devices such as Fitbit’s many wearable technologies have
36 Mobile Health Apps Account for Half of All Downloads
Of the over 165,000 mobile health (mHealth) apps available in the Apple iTunes and Google Play (Android) stores, 36 are responsible for one-half of all downloads, based on IMS Institute‘s latest research into Patient Adoption of mHealth: Use, Evidence and Remaining Barriers to Mainstream Adoption published today. This report updates IMS Institute’s 2013 report on mHealth, covered here in Health Populi. For the 2015 research, IMS Institute looked at the state of mHealth apps, number and type, uptake and usage, evidence of the impact apps have on patient care, and consideration of barriers and progress made for apps becoming a
How Cable TV Can Make Your House Your Medical Home
Taking literally the maxim that health is where we live, work, play and pray, Cox Communications acquired Trapollo, a remote health monitoring company, extending the core business of cable TV into the world of health services to the home. “We believe that the home will be an increasingly important node within the healthcare delivery architecture,” Asheesh Saksena, executive vice president and chief strategy officer, Cox Communications, said in the company’s press release. In the past year, Cox Communications entered in a joint venture with the Cleveland Clinic, to form Vivre Health for developing digital health care services. Cox also invested in
U.S. Consumers’ View of Pharma Goes Negative in 2015
Americans’ views of the pharmaceutical industry have fallen in the past year, with negative perceptions outweighing positive ones, shown in the line graph from the Gallup Poll. Pharma’s low-lying reputation among consumers sits among others including the legal field, healthcare, oil and gas, and the Federal government which ranked lowest across all 25 sectors Gallup analyzed. Gallup surveyed 1,011 U.S. adults in in the first week of August 2015 via telephone. Since 2003, Gallup notes, the pharma industry has consistently ranked in the bottom third of industries operating in the U.S. Pharma respect is in the eye of the consumer-beholder
A Company’s Healthy Bottom Line Requires Healthy Employees
“What is the meaning of health to our businesses?” asked Dr. Thomas Parry of the Integrated Benefits Institute (IBI) at a dinner last night, convened by the Pittsburgh Business Group on Health on the eve of the organization’s annual meeting being held today in Steel City. I was fortunate to attend the dinner and hear Dr. Parry speak; I will be addressing the meeting today on the topic, “Building a Better Health Consumer.” The IBI is researching the direct link between the top line of a healthy employee base and healthy workers’ impacts on the bottom line. A report will be
The rise and rise of noncommunicable diseases
Noncommunicable diseases (NCDs) are the #1 cause of death in the world. NCDs are the yin to the yang of infectious diseases. Mortality from infectious disease has fallen as national economies have developed, while NCDs such as heart disease, respiratory disease, cancer, diabetes, and other NCDs are a growing burden. Health Affairs devotes its September 2015 issue to The Growing Burden of Noncommunicable Diseases, featuring research focusing both on global trends and U.S.-specific challenges. In their look into the relationships between NCDs, unhealthy lifestyles and country wealth, Thomas Bollyky et. al. note that NCDs aren’t only the “diseases of affluence,”
Employers pushing consumerism for health benefits in 2016
This is the dawning of the Age of Consumer-Driven Health, the tipping point of which has been passed. The data point for this assertion comes from the National Business Group on Health‘s annual 2016 Large Employers’ Health Plan Design Survey. The tagline, “reducing costs while looking to the future,” suggests some of the underlying tactics employers will use to manage their financial burden of providing health insurance to workers. That burden will continue to shift to employees and their dependents in the form of greater cost-sharing: for premiums, co-pays and co-insurance, and the hallmark of consumer-driven health plans (CDHPs): high(er) deductibles.
Happy 1st Anniversary to CVS Going Tobacco-Free
CVS quit selling cigarettes and tobacco products in 2014, made $139 bn, and saved 65,000 lives. That’s the best kind of retail health there is. It’s been a year since CVS quit selling cigarettes, I’m reminded by a one-page ad in today’s Wall Street Journal on page B5. This is a big investment in an ad for a business strategy that’s had a huge return-on-investment. The ad reads: “One year ago, we took a deep breath and quit selling cigarettes in our pharmacies. Now we’re working to create a tobacco-free world. We just want to help everyone, everywhere, breathe easier,”
From the Magnificent Mile to the Country Mile – Wearable Tech On Main Street
Will fitness tracking take off in middle and rural America? The larger question is whether people really, truly want to engage in health and, if so, how? My colleague and friend Dr. Carol Torgan, who curates the most extensive wearable tech Pinterest board and writes extensively about the subject in her blog Kinetics: From Lab Bench to Park Bench, was struck by my recent blog post, Health, Wearables and the IoT in the Windy City. That weekend I was in Chicago, Carol was visiting a rural region in the state of Virginia and spent time at a county fair. The quintessential
The Rise And Fall Of Wearables?
Within a handful of months of Fitbit’s multibillion dollar IPO in June 2015 comes a report from Argus Insights foretelling the precipitous fall of consumer demand for wearable technology just weeks ahead of the start of the 2015 holiday shopping season. The first chart illustrates Argus Insights’ sobering forecast on wearable demand since reaching a peak in January 2015 — part of the 2014 holiday shopping frenzy. In fact, wearables from Fitbit, Garmin, Jawbone and Misfit Wearables marketed heavily in Sunday newspaper ads and via online promotions in late 2014 to bolster sales with the theme of gifting loved ones with
There’s more to taste: a marketing lesson for health/care from a coffee ad
I switched from being a devoted coffee drinker to green tea several years ago, but once in a while I still love an excellent cup of coffee (especially when I’m in Italy – stay tuned for late October posts from the 2015 Milan Expo where I’ll be all-food-and-health, all-the-time). One of my long-time favorite coffee brands is Lavazza, based in Italy. The company hadn’t allocated much resource to advertising in the U.S. But they are launching a new multimedia campaign in America; here’s a look at their initial video promotion… [youtube http://www.youtube.com/watch?v=Jfx2yL6guhk?rel=0] This ad covers many features that are relevant
Coverage and price before brand for health plan shoppers
When Americans shop for health insurance (and they do – more, later in the post), they look most for covering major medical expenses, prescription drugs, preventive care, and price. Less important is the brand of the plan, or its high ratings. Valence Health surveyed 524 U.S. consumers in June 2015 to learn how healthcare shoppers feel about health insurance and health reform. The results are published in the report, U.S. Attitudes Toward Health Insurance and Healthcare Reform in August 2015. Key findings in the study were that: Price and coverage come before all other factors in evaluating health plans 73%
Wegmans tops pharmacy satisfaction – and it’s not even a pharmacy
Think of the word “pharmacy,” and what names come to your mind? CVS Health, Walgreens, Rite-Aid, perhaps. But it’s Wegmans who’s #1 across all pharmacy brands and types, according to the 2015 J.D. Power Pharmacy Study. The big improvement in pharmacy satisfaction in 2015 has been among supermarket drug stores, up to an index score of 851 (of 1,000), the highest consumer score. The satisfaction score for chain pharmacies increased a small 2 points, whereas satisfaction for two other channels for pharmacies — mass merchandisers and mail order — both fell from 2014. It may come as no surprise to Health
Health, Wearables and the IoT in the Windy City
Health is everywhere, where we live, work, play, pray and shop. So while I’m in Chicago staying off The Magnificent Mile in The Windy City, I took a several-thousand step walk along this shopping mecca and found health and wellness in the form of wearable technology, fitness, smart homes and the Internet of Things spanning the eastern end of Michigan Avenue to the western Gold Coast lakefront. Here’s a photo of the Garmin store, whose windows feature wearable tracking device promotions and devices. It was surprising to see Garmin investing in this expensive piece of real estate, with its logo
People Like Physicians, Food and Banks. Pharma? Not much.
Most consumers think favorably when they picture doctors, food manufacturers, banks, and airlines. But the pharma industry continues to be lumped with Big Oil and health insurance in the minds of U.S. consumers, industries for which more than 50% of people in America share unfavorable impressions. The August 2015 Kaiser Family Foundation Health Tracking Poll focuses a lot on the pharmaceutical industry. The link to the poll is here: http://kff.org/health-costs/poll-finding/kaiser-health-tracking-poll-august-2015/ Key findings from the survey tell a story about a health citizenry highly suspicious of pharma: 72% of Americans think that drug costs are unreasonable 74% of people think patients in
Health consumers: in search of authentic consumer experiences
In the growing value-based era of health care, patients are looking for real consumer experiences: being treated well, with respect, and with a high level of service people find in other industries. PwC polled about 2,300 U.S. adults online in June 2014, resulting in the paper, Personal health management: The rise of the empowered consumer, part of PwC’s research into The New Health Economy. In that New Health Economy, more consumers want to take control of their health, PwC discovered through the survey. The three key parameters for this empowered health consumer are personal, proactive health management, service, and value,
How value will impact the business of pharma
The top 25 life science companies grew a paltry 1% in 2014, and 70% of recent brand launches underperformed analysts’ expectations. The introductory page of a new report from KPMG describes, in a single sentence, the very challenging market environment for bio/life sciences: “The pharmaceutical industry is caught between a blockbuster-driven past and a future comprising precision medicine, curative therapies, and payment for outcomes. The years of consistent double-digit growth and unconstrained pricing power are fading into memory.” The assertively titled, “Change in pharma? Not optional,” offers 10 “integrated imperatives” for the pharma industry to follow to best respond to
Women and the Internet of Things – Learning from the IBM Selectric
What happened when Rosie the Robot started ordering Jane Jetson around? Not a happy scenario for the Jetsons family. The same scenarios can be played out in the future of the Internet of Things (IoT) without attending to people-centered design principles, and for the home — women-centered design and ethos. The design process can play out future scenarios and anticipate unexpected consequences that can, ultimately, inform delightful user experience. Women are the Chief Household Officer, making the majority of home-based financial decisions. In fact, increasingly, women are taking on the job of Chief Financial Officer at home, too. To learn more,