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What is a Consumer Health Company? Riffing Off of Deloitte’s Report on CHCs/A 2Q2025 Look at Self-Care Futures

By Jane Sarasohn-Kahn on 1 April 2025 in Aging, Aging and Technology, AI, AI and health, Artificial intelligence, Augmented intelligence, Baby Boomers and Health, Banks and health, Big Tech, Bio/life sciences, Bioethics, Boomers, Business and health, Chronic care, Chronic disease, Climate change, Connected health, Consumer electronics, Consumer experience, Consumer-directed health, Corporate responsibility, Corporate wellness, Data analytics and health, Demographics and health, Design and health, Diagnostics, Diet and health, Digital health, Digital therapeutics, Digital transformation, Environment and heatlh, ESG and health, FDA, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, Future of health care, Global Health, Grocery stores, Health access, Health apps, Health at home, Health benefits, Health care industry, Health citizenship, Health Consumers, Health costs, Health ecosystem, Health engagement, Health insurance, Health marketing, Health media, Health Plans, Health policy, Health politics, Health privacy, Health Quality, Health regulation, Healthcare access, Healthcare DIY, Home care, Home economics, Home health, Hospital to home, medical home, Medical innovation, Medical technology, Misinformation and health, Mobile apps, Money and health, Nutrition, Omnichannel healthcare, OTCs, Out of pocket costs, Participatory health, Patient engagement, Patient experience, Personal health finance, Personalized medicine, Pharmacists, Pharmacy, Popular culture and health, Population health, Prescription drugs, Prevention and wellness, Primary care, Privacy and security, Public health, Remote health monitoring, Retail health, Self-care, Seniors and health, Shopping and health, Social health, Social responsibility, Sustainability, Techquity, Telehealth, Travel and health, Trust, Value based health, Virtual health, Wellbeing

The health care landscape in 2030 will feature an expanded consumer health industry that will become, “an established branch of the health ecosystem focused on promoting health, preventing, disease, treating symptoms and extending healthy longevity,” according to a report published by Deloitte in September 2024, Accelerating the future: The rise of a dynamic consumer health market. While this report hit the virtual bookshelf about six months ago, I am revisiting it on this first day of the second quarter of 2025 because of its salience in this moment of uncertainties across our professional and personal lives — particularly related to

 

Health Care Nation – How to Inspire a Rosa Parks Moment for Healthcare in America?

Tom Lawry may be best-known as a leading voice on AI in health care; after all, he’s written two very well-selling books on the topic, speaks all over the world on the subject, and in his most recent company-based gig helped lead Microsoft’s efforts in AI in health care and life sciences. When his publisher asked him to write a third book on AI in health care – still a hot topic in publishing – Tom said he’d rather turn to a subject long on his mind: the state of health care in America and how to change the conversation

 

One Way to Improve U.S. Healthcare, Lower Costs and Drive Outcomes? “Unvendor,” Asserts Dr. Harm Scherpbier in His New Book

Health information technology professionals charged with selecting, implementing, updating, and paying for health IT in hospital and care delivery settings are essentially the first-line “consumers” of health IT – specifically, electronic health records. But these health IT leaders feel far from empowered and choiceful as consumers in todays EHR vendor “monoculture,” Harm Scherpbier, MD, explains in his book, Unvendor.                   I spent time with Harm to discuss the book, its backstory, and what he hopes to accomplish by raising the issue of single-vendor health IT and how clinicians, health IT staff, and

 

The New “Paging Dr. Google?” DTC-AI for Health Care

While most people in the U.S. who have used large language models (like ChatGPT) for informal learning, entertainment, and getting information about products and services, 39% of U.S. adults have also tapped into LLMs to source information about physical or mental health. This insight is brought to us in the brilliantly titled report, Close encounters of the AI kind, from the Imagining the Digital Future Center at Elon University. The principle author of the survey report is the Center’s Director, Lee Rainie, whose name many of you will know from his two+ decade career at the Pew Research Center (and

 

The Top Patient Safety Risks in 2025 Are Mostly About the “Human OS” – Reading ECRI’s Annual Report

Each year, ECRI (the ECRI Institute) publishes an annual report on the Top 10 Patient Safety Concerns for the year. The 2025 list was published today. My read of it is that most of these risks have to do with what I’ve been referring to as the Human OS, the Human Operating System, in my talks and teachings.                   In this post, I’ll focus on 2 of the 10 most top-of-mind in my current workflow with clients and speaking: #1 and #3. Here’s the list of 10, calling out: Risks of dismissing

 

Think Quintuple Aim This Week at #HIMSS25

By Jane Sarasohn-Kahn on 4 March 2025 in AI, AI and health, Amazon, Artificial intelligence, Augmented intelligence, Broadband, Burnout, Connected health, Connectivity, Consumer electronics, Consumer experience, Coronavirus, COVID-19, Cybersecurity, Design and health, Determinants of health, Diet and health, Digital health, Digital transformation, Doctors, DTC health, Education and health, EHRs, Electronic health records, Electronic medical records, Empathy, Financial health, Financial toxicity, Financial wellness, Food and health, Food as medicine, Food security, GenAI, Grocery stores, Health access, Health apps, Health care industry, Health care information technology, Health citizenship, Health Consumers, Health costs, Health disparities, Health Economics, Health ecosystem, Health education, Health engagement, Health equity, Health IT, Health justice, Health literacy, Health Plans, Health policy, Health politics, Health privacy, Healthcare access, Heart disease, Heart health, High deductibles, Home care, Home economics, Home health, Hospital to home, Hospitals, Housing and health, Internet of things, Medicaid, Medical bills, Medical debt, Medical innovation, Medicare, Mental health, Mobile apps, Money and health, Nurses, Obesity, Patient engagement, Patient experience, Personalized medicine, Physicians, Population health, Primary care, Privacy and security, Public health, Quintuple Aim, Remote health monitoring, SDoH, Self-care, Sensors and health, Smartwatches, Social determinants of health, Sustainability, Techquity, Telehealth, Trust, User experience UX, VA, Value based health, Veterans Administration and health, Virtual health, Wearable tech, Wearables, Wellbeing, Wi-Fi, Workflow

As HIMSS 2025, the largest annual conference on health information and innovation meets up in Las Vegas this week, we can peek into what’s on the organization’s CEO’s mind leading up to the meeting in this conversation between Hal Wolf, CEO of HIMSS, and Gil Bashe, Managing Director of FINN Partners. If you are unfamiliar with HIMSS, Hal explains in the discussion that HIMSS’s four focuses are digital health transformation, the deployment and utilization of AI as a tool, cybersecurity to protect peoples’ personal information and its use, and, workforce development. I have my own research agenda(s) underneath these themes

 

Telehealth, Right Here, Right Now: Calling on Congress to Vote for America’s Health and Well-being

In the U.S., there are some issues that still unite most Americans in 2025. We can agree that, • The cost of eggs is too high • AI can be both exciting and promising at the same time as concerning • It sucks to have your personal data cyberattacked and breached, and, • Having access to telehealth is important. While I would be really sad to give up my omelets, I’m sticking a mindful toe into AI for some simple workflows, and I’m still dealing with the aftermath of the Change Healthcare data breach, it’s the looming telehealth deadline that’s

 

Physicians’ Confidence In and Use of AI is Rising, AMA Finds – Coupling Demand With Many Enabling Factors

Doctors’ use of and demand for augmented intelligence in medical practice is on the rise — with many factors that could bolster or risk adoption on the journey toward AI in the doctor’s office, based on the latest survey from the American Medical Association (AMA) published this week.               The AMA polled U.S. physicians in November 2024 to gauge their views on augmented intelligence (AI) addressing doctors’ use of AI, perceived opportunities and risks, and enabling factors for adoption. This study updates AMA’s survey conducted in 2023 and found significantly growing confidence and utilization

 

CTA Tech Trends to Watch for 2025 – Health-Context for Kicking off #CES2025

People are living everyday life in digital coexistence — where the connected technologies we use for communication and entertainment now enable life-flows across our lives, morning to night, at work and play and even while we’re sleeping. Welcome to the five key tech-trends for 2025, brought to life Sunday afternoon by Melissa Harrison, CTA’s Vice President of Marketing & Communications tag-teaming with Brian Comiskey, Senior Director, Innovation & Trends. This annual session at CES always provides a practical context for exploring the annual conference, the largest in the world covering technology used by everyday people. And this year, the trends

 

Digital Divides and Disability – Ranking Health Determinants in a Digital Age: Learning from WHO and LSE

Among 127 health determinants, two rank highest: digital divides in the era of tech-enabled health  and care: digital divides that shape a person’s political, economic, and social environment, and the person’s health/disability status.               The digital transformation of health and care compel us to re-consider and re-frame social determinants of health in the “digital age,” which is what the World Health Organization in collaboration with the London School of Economics have done in research, published this week in the report, Addressing health determinants in a digital age. The report was funded by the European

 

How Much Would Adults Age 50+ Trust AI-Generated Health Information? Not Much.

Health literacy and, indeed, literacy across the many layers relevant for health (digital, medical, financial), is a challenge for people of all ages. The Institute for Healthcare Policy Innovation’s National Poll on Healthy Aging at the University of Michigan focused on people 50 and over in their latest study published this month: Health Literacy – How Well Can Older Adults Find, Understand, and Use Health Information. On the upside, 4 in 5 older people (50+) feel confident in being able to spot health mis-information, the chart from the Poll report clearly tells us. 20% of older U.S. health citizens are

 

Older Americans Mostly Receptive to Apps for Health, but Chronically Ill People Could Use a Nudge (and a Payer)

AARP found that 7 in 10 people ages 50+ are “app-receptive” for health and wellness apps in Unlocking Health and Wellness Apps: Experiences of Adults Age 50-Plus, a summary of research conducted with U.S. consumers 50 and over from AARP.           The methodology for this study included only older consumers who were comfortable in downloading apps to smartphones or tablets, and were willing to do so — whom AARP considered the target audience for this research. In addition, the respondents surveyed were also at least interested in trying apps designed for health and wellness, thus dubbed “health

 

Globally Patients Seek Clear Communications to Build Trust with Healthcare, Especially in the AI Era

Globally, patients are growing consumer muscles leaning into trust that’s building on communications that connect with them, based on insightful research from Smart Communications. This consumer research was fielded by Toluna and Harris Interactive in February and March 2024.                     In The State of Customer Conversations, the report assesses input from global consumers from the APAC region (Australia, New Zealand, China, Hong Kong, Taiwan, Japan, and Singapore), German-speaking markets (Austria, Germany, Switzerland), the United Kingdom, and the U.S. The research revealed five key findings, shown in the first exhibit: Communications are increasingly important

 

Can AI Help to Improve Health Equity? U.S. Scientists Weigh In With “Yes,” Baking in Ethics and Accountability

The Federation of American Scientists (FAS) was founded in 1945 by a group of scientists concerned about the atomic bomb — sharing a mission to focus on technology, science, and innovation to, in the Association’s words, “work toward a safer, more equitable, and more peaceful world.”           Nearly 80 years after the organization’s launch, the FAS is focusing on the growing role of artificial and augmented intelligence across the many areas that touch peoples’ lives — including health care and well-being. The FAS published a state-of-the-nation essay on June 27 on Improving Health Equity Through AI.