U.S. Health Care in 2025 Requires Scenario Planning: The Uncertainties (AI!?) That Inspire DIY Healthcare

As Weight Watchers prepares to initiate bankruptcy proceedings, I file the news event under “thinking the unthinkable.” “Thinking about the unthinkable” is what Herman Kahn, a father of scenario planning, asked us to do when he pioneered the process. In this book, for Kahn, “the unthinkable” was thermonuclear war, and the year was 1962. The book was tag-lined as “must reading for an informed public” and in it, Kahn I’ve been drawn back to this book lately because of a more intense workflow using
How BioPharma Can Improve Consumers’ Experience and Health

Patients as health consumers now know what “good” looks like in their digital experiences. People have tasted the convenience and respect they feel from well-designed, streamlined omnichannel retail experiences, and they now expect this from health care — specifically supported by the pharmaceutical companies who manufacture the medicines they use in managing chronic conditions, we learn in ixlayer ixInsights 2025: Pharma’s Role in Improving the Health Experience from ixlayer and Ipaos. The patient-focused report gets specific about people dealing with asthma, COPD, Type 2 diabetes, heart disease, psoriasis, and atopic dermatitis with a lens on
One Way to Improve U.S. Healthcare, Lower Costs and Drive Outcomes? “Unvendor,” Asserts Dr. Harm Scherpbier in His New Book

Health information technology professionals charged with selecting, implementing, updating, and paying for health IT in hospital and care delivery settings are essentially the first-line “consumers” of health IT – specifically, electronic health records. But these health IT leaders feel far from empowered and choiceful as consumers in todays EHR vendor “monoculture,” Harm Scherpbier, MD, explains in his book, Unvendor. I spent time with Harm to discuss the book, its backstory, and what he hopes to accomplish by raising the issue of single-vendor health IT and how clinicians, health IT staff, and