The Rough Guide to Health/Care Consumers in 2025: The 2025 Health Populi TrendCast
At this year-end time each year, my gift to Health Populi readers is an annual “TrendCast,” weaving together key data and stories at the convergence of people, health care, and technology with a look into the next 1-3 years. If you don’t know my work and “me,” my lens is through health economics broadly defined: I use a slash mark between “health” and “care” because of this orientation, which goes well beyond traditional measurement of how health care spending is included in a nation’s gross domestic product (GDP); I consider health across the many dimensions important to people, addressing physical,
How Trauma-Informed Design Principles Can Be Health-Ful for All of Us – Learning from IKEA
As a long-time fan and customer of IKEA, I receive daily Google Alerts about the company, from business finances to design trends. When I read this piece on IKEA’s work on a home designed for people who were homeless, I paid special attention to learn about the concept of trauma-informed design. Thanks to the publication Retail TouchPoints and the author of the story, Adan Blair, for covering this project. The story has lit a lot of lightbulb inspirations for me in thinking through the role housing plays in human health and well-being, and also to
Digital Divides and Disability – Ranking Health Determinants in a Digital Age: Learning from WHO and LSE
Among 127 health determinants, two rank highest: digital divides in the era of tech-enabled health and care: digital divides that shape a person’s political, economic, and social environment, and the person’s health/disability status. The digital transformation of health and care compel us to re-consider and re-frame social determinants of health in the “digital age,” which is what the World Health Organization in collaboration with the London School of Economics have done in research, published this week in the report, Addressing health determinants in a digital age. The report was funded by the European
How World AIDS Day 2024 Can Inform Healthcare in 2025
December 1 2024 was World AIDS Day, which was observed by the Biden White House with the display of the entire AIDS Memorial Quilt on the South Lawn — all 54 tons of it. The Biden-Harris Administration announced efforts, in advance of World AIDS Day, to continue to fight HIV/AIDS “at home and abroad.” The press release for the effort noted that, ”We remember those who have died from AIDS-related illnesses—honoring their courage and contributions as essential to the progress made thus far. We also stand in solidarity with the more than 39 million people with HIV around the world.
The Evidence for Gratitude and Health, 2024 Giving Thanks
In our home, we’re feeling very grateful for our healthy lives and work-flows right now, being very mindful about seeing blessings around me and within me…. So I’m sharing the love (or “scaling the love” as I recently coined at OSF’s Digital Health Symposium!) to honor American Thanksgiving 2024 here in Health Populi pointing out several sources highlighting the evidence on gratitude and health….underpinned with love, the ultimate driver of health and well-being. Leslie Sarasin, President and CEO of FMI, the Food Industry Association, reminds us that, “Our immigrant ancestors, the pilgrim settlers, worked hard
Workers Feel “Stuck,” Under-Insured, Financially Stressed, and Neglecting Mental Health
“It’s the economy stupid,” Jennifer Tescher, CEO of the Financial Health Network, titles her latest column in Forbes. Published two weeks after the 2024 U.S. elections, Jennifer’s assertion sums up what, ex post facto, we know about what most inspired American voters at the polls in November 2024: the economy, economics, inflation, the costs of daily living….pick your noun, but it’s all about those Benjamins right now for mainstream American consumers across many demographic cuts. With that realization, we must remind ourselves as we enter a new year under a second-term President Trump that health care spending for everyday people
3 in 4 U.S. Patients Say the Healthcare System is Broken — But Technology Can Help
Patients “yearn” for personalized services and relationships in health care — optimistic that technology can help deliver on that hope — we learn in Healthcare’s Future: Balancing Progress and Perception, a health consumer survey report from Lavidge. Lavidge, a communications/PR/marketing consultancy, polled U.S. patients’ attitudes about health care and technology in June 2024, publishing the report earlier this month. Start with over-arching finding that, “Three out of four patients believe the U.S. healthcare system is broken and there is a strong sense of distrust,” Lavidge asserts right at the top of
“People will seek wellness, peace and healing” – Reading the GWI Future of Wellness Report, 2024 Trends
Healthy eating and weight loss, personal care and beauty, exercise and physical activity, and wellness tourism are the four biggest components of the world’s wellness economy, quantified in The Future of Wellness, 2024 Trends, the perennial report from the Global Wellness Institute (GWI). Here’s the bubble chart, which I’ve updated with the 2025 data so we get a sense of what the coming year will bring for the eleven total segments that make up the global wellness market. The fine print of the projections for these areas identifies the annual growth rates for
How’s Life? Around the World – In the U.S., It’s the Sadness That Stands Out
A new report from the OECD asks the question, “How’s Life?” with the tagline letting us know the plotline focuses on “well-being and resilience in times of crisis.” The Organization of Economic Cooperation and Development (OECD) has tracked the well-being of member nations for the past six years, taking a broad view on the definition of holistic health — including physical, mental, financial, and social aspects of people living in OECD countries. The first “How’s Life?” report was published at the height of the global financial crisis; the authors of this report introduce it saying that, “the
Keep Calm and Carry On – Election Day Anxiety Hacks from Calm, Aloft Hotels, and Sesame Street
As my phone keeps pinging today with texts of friends and colleagues sharing #Election2024 angst, I am grateful to the folks at Calm for providing some moments of silence. Here’s their share to help us cope with political stress today. Calm provided similar support previously in 2020 when the meditation app collaborated with the media network CNN on election anxiety management — covered here in Health Populi. Political stress and anxiety is a mainstream mental health challenge in the U.S. (and other countries dealing with divisive politics). Many brands and products have taken positions
We Are Stressed in America – APA’s 2024 Stress in America Survey on “A Nation in Turmoil”
Two in three people in the U.S. are dealing with Presidential Election Stress — a significant contributor to Americans’ overall stress we learn from the American Psychological Association’s study into Stress in America 2024. I’ve covered the APA’s Stress in America studies for many years, appreciating the role that anxiety and stress play in peoples’ overall health status and well-being. In 2024, “stress” is a mainstream factor in daily life whether you identify with Main Street or Wall Street. Here was my most recent post on the APA study here in Health Populi,
What is a Pharmacy? What We Can Learn from Babylon, Botanicals, and the Human OS
In the past week, a few major events bring the nature of pharmacies and the market for retail pharmacy into sharp view: First, news that CVS is undergoing self- and market-scrutiny about its business — specifically, the company’s vertical integration and financial punishment wrought by the organization’s insurance group, Aetna, leading to considering the break-up of the company into certain parts (whether the insurance business, the retail pharmacy, the specialty pharmacy unit, etc.). Second, the PBM (pharmacy benefit management) business has come under harsh light from the FTC and Congress, most recently resulting in a lawsuit filed by the FTC
Well-Being Burnout – Lululemon’s 4th Annual Study Into Our Pressured Lives
Lululemon has published the 2024 Global Well-Being Report, a study into peoples’ perspectives on their personal health from the company best known for athleisure wear and self-care. This year’s report is titled, The Pressure to Be Well. That pressure is coming from peoples’ experiencing “well-being burnout.” In the company’s fourth annual report on well-being, Lululemon learned that most people have tried to adopt personal strategies to bolster their health, and one-half of these folks are confronting “well-being burnout.” Lululemon collaborated with Edelman Data & Intelligence to field the study in April and May 2024 in 15 markets where the company
All Heart – Thinking Hearts, Health, and Love in Valencia, Spain
The clinical evidence base continues to grow making the case that art and creativity can be drivers for health and well-being — as it’s proven to me in my own life. Most recently, cases have been made by Emily Peters, documented in her book Remaking Medicine; by Robin Strongin, advocate for arts, medicine, and well-being from her base in Washington, DC; and, by my Belgium-based colleague and friend Koen Kas whose book addressing themes of art and health will soon be published. I was inspired at the convergence of art and well-being during a visit on 20 September to the
Obesity is a Public Health Epidemic in the U.S. — The Case for GLP-1 Coverage, Affordability and Equity
“If the U.S. were sensible, weight management would be treated as a public health issue,” David Cutler writes in the JAMA Health Forum dated August 15, 2024. Dr. Cutler, distinguished economics professor at Harvard, talks about “the pathology of U.S. health care” citing the example of weight loss medications — in short, the uptake of GLP-1 drugs to address Type 2 diabetes first, and subsequently obesity. Dr. Cutler notes that the price of these drugs in the U.S. “far exceeds” that of other countries: specifically, 9 times that of the prices in Germany and the Netherlands
Leaning In to Joy, from Hello Kitty to LEGO – The Power of Play for Adults
U.S. Surgeon General Vivek Murthy has been an outspoken advocate calling out the state of mental health in America for all health citizens, young and old alike. He wrote the book, Together, reflecting on the toxic side effect of the COVID-19 pandemic that exacerbated many Americans’ feelings of loneliness and lack of human connection. Most recently, he’s raised the issue of parents’ anxiety and stress, especially in light of children’s use of social media and the recognition of children’s need for access to therapy. Parents are also at-risk, Dr. Murthy asserted as a
Best Buy Health’s Latest Insights into Technology and Care at Home
In the U.S., aging in and staying at home is a priority for most people over the age of 45 — and for nearly one-half of younger people between 18 and 44 — we learn in Best Buy Health’s Research Brief discussing the company’s survey of 1,000 U.S. consumers. Best Buy Health, the health-focused operation which is part of the electronics retailer Best Buy, worked with Sage Growth Partners to assess 1,000 U.S. consumers, 18 years and over, on their perspectives on health care, technology, aging in place, and caregiving. The research was fielded
Americans Who Perceive Negative Medical Treatment Due to Weight, Insurance Status, and Identity Metrics – YouGov Insights
Millions of Americans believe they have been treated negatively by a physician due to their weight, insurance status, physical appearance and/or state of mental health, according to a YouGov poll published August 6, 2024. To gauge U.S. health citizens’ perceptions of fair and unfair treatment in the health care system, YouGov conducted this research among 1,200 U.S. adults 18 and over online in late June 2024. The first bar chart arrays various identity characteristics describing patients: we see that weight is by far the top characteristic putting the person at-risk for being
What the “Vibe-Cession” Means for Health Care in the U.S. – Spending is Personal
People living in the U.S. continue to feel a “vibe-cession” malaise, based on the American Mindset July 2024 update from Dentsu’s Consumer Navigator research. Notwithstanding generally good news about the American macroeconomy — in terms of growth, downward ticking inflation, and expected interest rate relief come September from the Federal Reserve — one in two Americans still thinks the country is in a recession. And this context is important for consumer’s personal spending on health care, fitness, and wellness, because, as Dentsu puts it, “consumers think in terms of personal finances.” As
Globally Patients Seek Clear Communications to Build Trust with Healthcare, Especially in the AI Era
Globally, patients are growing consumer muscles leaning into trust that’s building on communications that connect with them, based on insightful research from Smart Communications. This consumer research was fielded by Toluna and Harris Interactive in February and March 2024. In The State of Customer Conversations, the report assesses input from global consumers from the APAC region (Australia, New Zealand, China, Hong Kong, Taiwan, Japan, and Singapore), German-speaking markets (Austria, Germany, Switzerland), the United Kingdom, and the U.S. The research revealed five key findings, shown in the first exhibit: Communications are increasingly important
On This July 4th 2024, Let’s Remember the Doctors Who Have Helped Patients Declare Their Independence – Wisdom from Michael Millenson
“’A reform,’ wrote a 19th-century British parliamentarian, ‘is a correction of abuses. A revolution is a transfer of power. As we celebrate the American Revolution, catalyzed by men who broke ranks with their peers to overthrow a power structure that seemed immutable, let’s also celebrate those physicians who broke with their peers and declared independence for American patients.” So begins an informative, timely essay on participatory medicine and patient engagement researched and beautifully written by Michael Millenson, whom I am blessed to call both dear friend and professional colleague. Michael’s essay on the
“Listen to Me:” Personalization in Health Care Starts With Taking Patients’ Voices Seriously – the 15th Beryl Institute-Ipsos PX Pulse Survey
Patients’ experience with health care in the U.S. dropped to its lowest point over the past year, explained in the 15th release of The Beryl Institute – Ipsos PX Pulse survey. The study into U.S. adult consumers’ perspectives defined “patient experience” (PX) as, “The sum of all interactions, shaped by an organization’s culture, that influence patient perceptions across the continuum of care.” The survey was fielded by Ipsos among 1,018 U.S. adults in March 2024. Health care providers (and other industry stakeholders that go B2B or B2B2C (or P) are all thinking
The ROI on Patient Experience = Loyalty, Trust and Revenue – Listening to Accenture
When health care providers and payers make patients’ lives easier, there’s a multiplying factor for loyalty and revenue growth, according to Accenture’s latest look into the value of experience in The Power of Trust: Unlocking patient loyalty in healthcare. Accenture conducted two surveys for this research, assessing nearly 16,000 U.S. adult consumers’ views on healthcare providers and health insurance plans. Several factors underpin patients’ selection of a new health care provider, especially: Access (70%), with a convenient location, quickly available appointments, digital/mobile/social interactions, and virtual care availability; and, The provider being a trusted source
Health Information Security – My Interview with Richard Kaufmann, CISO of Amedisys – Part 1: Origin Stories, the Security Ecosystem, and the Start Line
“If data is everywhere, how do you protect it?” This thought has been on my mind well before the Change Healthcare hacks (that’s plural) with which U.S. health care stakeholders are still dealing as this post goes live on the Health Populi blog. It’s a question posed to me in conversation with Richard Kaufmann, Chief Information Security Officer (CISO) with Amedisys. I’m grateful for the opportunity to explore in depth the many facets of cybersecurity in health care with Richard – the growing threats, the impact on providers, the state of technology and innovations to manage risks, and his evolving
Leveraging Trust, Showing Humility: How Health Care Organizations Can Serve Consumers – A New Read from McKinsey
Three trends underpin health consumers’ evolving demands for service: spending more but getting less satisfaction and innovation; trusting health care with data but underwhelmed by the use of that personal information; and, growing “shopping” behavior seeking quality, availability, proximity, cost, and options across channels for health care. That’s the current read from McKinsey & Company’s team noting that Consumers rule: Driving healthcare growth with a consumer-led strategy. In this health consumer update, McKinsey spoke with three consumer marketing experts from other industries to learn best practices on how best to “be there”
Safety in Health Care Ties Closely to Workforce Well-Being – Updates from Press Ganey and ECRI
“First, do no harm” is a key M.O. in health care. The phrase “patient safety” summons up a list of common sources such as medication errors, surgical errors, health care-associated infections, diagnostic errors, among other adverse events and harms people experience in the course of receiving health care. While safety outcomes and health care organizations’ “safety cultures” are improving, there is evidence in the U.S. that people — both patients and the health care workforce — feel less safe, discussed in Safety in Healthcare 2024 from Press Ganey. “Safety is the foundation of healthcare. It anchors all experiences — for patients
AI: Patients Included
“Clinical transformation with AI is easier without patients.” When Dr. Grace Cordovano heard this statement on a panel of physicians convening to share perspectives on the future of AI in health care held in early March 2024, the board-certified patient advocate felt, in her words, “insulted on behalf of the patient communities I know that are working tirelessly to advance AI that works for them.” “The healthcare ecosystem and policy landscape must formally recognize patients as end-users and co-creators of AI,” Cordovano wrote to me in an e-mail exchange. “Patients, their care partners, caregivers, and advocates are already utilizing AI
The Women’s Health Gap Is Especially Wide During Her Working Years – Learning from McKinsey, the World Economic Forum, and AARP in Women’s History Month
There’s a gender-health gap that hits women particularly hard when she is of working age — negatively impacting her own physical and financial health, along with that of the community and nation in which she lives. March being Women’s History Month, we’ve got a treasure-trove of reports to review — including several focusing on health. I’ll dive into two for this post, to focus in on the women’s health gap that’s especially wide during her working years. The reports cover research from the McKinsey Health Institute collaborating with the World Economic Forum on
Hospital at Home: Prospects and Challenges, and Learnings from Best Buy Health
With the urgent need to identify more efficient and lower-cost health care delivery models, we look to growing evidence for digital health technologies that support the Hospital at Home (HaH) model, considered in a new review article published in late February in npj Digital Medicine, The hospital at home in the USA: current status and future prospects. Clinicians from Scripps Research and Johns Hopkins School of Medicine collaborated on this work, calling out the relatively fast adoption of HaH programs during the peak of the COVID-19 pandemic. In some parts of the world, such as Australia and Norway, “in-person at-home
The Trust-Innovation Gap – Welcome to the 2024 Edelman Trust Barometer
If it’s January, it’s Davos-time — that is the annual meeting of the World Economic Forum convening global experts and passionistas focused on big ideas and challenges facing us mere humans living on Planet Earth. Parallel with the WEF is the annual publication of the 2024 Edelman Trust Barometer, now in its 24th year, focusing on global citizens’ concerns that unite people around the world. For the 2024 study, Edelman’s team fielded the survey in November 2023, collecting input from over 32,000 people living in 28 countries. About 1,150 interviews (plus or minus) were done in each nation which included
Technology Is Playing a Growing Role in Wellness and Healthy Aging – AARP’s Latest Look Into the 50+ Tech Consumer
Most people over 70 years of age recognize technology’s role in supporting peoples’ health, we learn from a new report on 2024 Tech Trends and Adults 50+ from AARP. But adoption and ongoing use of digital innovations among older people will be tempered without attending to four key barriers that carry equal weight in the minds of 50+ consumers: design and user experience, awareness and interest, cost and acquisition, and trust and privacy concerns. [Spoiler alert: in the Hot Points, below, I add a fifth consideration: health equity + dignity]. To gauge older Americans’ views on
An Extraordinary Life and Voice: A Call-to-Action from Casey Quinlan, featured in the Journal of Participatory Medicine
It is about time that a healthcare journal features examples of patient-leaders who have pioneered activism, innovation, and The first exemplar in this vein is Casey Quinlan, whom we lost all-too-soon earlier this year on 24th August. A team of her appreciative colleagues and friends wrote up the first in a new series called “Extraordinary Lives” published in the Journal of Participatory Medicine (JPM) titled “An Extraordinary Voice Expressed Through Humor: A Tribute to Casey Quinlan.” I played a minor role in getting this essay to the finish line, and am grateful to have had the opportunity to do so
The Consumerization of AI in Healthcare – The Early Days of AI-Trust
Most people in the U.S. are bullish on the role AI will play in health care in 2024, especially to lower access barriers to care and to diagnose and detect health conditions. Two new studies point to the consumerization of AI in healthcare, from Medtronic and Deloitte. This post weaves their findings together and suggests some planning points for 2024. Medtronic collaborated with Morning Consult to poll 2,213 U.S. adults in late September 2023 to gauge peoples’ perspectives on AI and health care. With such optimism among health consumers comes some
Workforce Shortages and Health Care Cost Pressures Inspire RSNA 2023 (and yes, AI’s in the mix, too)
Radiology and radiologists play starring roles in our health care, with he core work flow of diagnostic imaging supporting prevention, disease detection, diagnosis, delivering and monitoring therapy, linking specialists to other providers in telehealth, and as a medium for teaching clinicians, patients and caregivers. As health care delivery continues to change and adapt to technological innovations, demographic shifts, and economic-social-political forces, so, too, are the roles of radiology and radiologists in motion. Every year when American Thanksgiving weekend comes along, you’ll find folks involved in digital imaging flocking to chilly Chicago to convene at McCormick Place for
An Antidote to Loneliness – Amazon’s 2023 Holiday Ad-Video Is A Lesson in Social Health, Aging and Love
To complement today’s sobering Health Populi post discussing Accenture’s 2024 Life Trends Study — an outlook for a decade of “deconstruction” based on technology and other trends in the ether — I share with you Amazon’s ad for this holiday season gift-giving motivation. The agency responsible for the campaign, Hungry Man and director Wayne McClammy, weave together a beautiful plotline of friendship, the Beatles’ In My Life, and a time-traveling image that captivated me. The evidence base on loneliness and aging is deep and quantifiable: loneliness can kill like a daily inhalation of a pack of cigarettes. It is up
Everybody is Stressed in America, and It’s Not Good for Our Health: the 2023 Update from the American Psychological Association
The U.S. is “a nation recovering from collective trauma,” the according to the latest survey on Stress in America 2023 from the American Psychological Association (APA). The APA has been quantifying Stress in America since 2007; for context, at the end of that year The Great Recession kicked in, and in response President Obama’s team put together assistance to bolster the national economy, jobs, and health technology (codified in the American Recovery and Reinvestment Act). American health citizens are experiencing a deja vu in 2023 akin to their financial stress experienced in the APA 2008 Stress
How Healthcare and Patients Can Benefit From a “Simplicity Premium”
“Simplicity is the ultimate sophistication,” Leonardo DaVinci wrote through his lens on innovation. Simplicity can be a transformational cornerstone of health/care innovation, we learn from Siegel+Gale’s report on the World’s Simplest Brands Tenth Edition (WSBX). Siegel+Gale found the most consumers are willing to pay more for simpler brand experiences and are more likely to recommend a brand for those simpler experiences, as well. Across the 15,000 consumers the firm polled globally (across nine countries), five key factors underpin peoples’ experiences with the enchantingly “simple” companies: they are, Easy to understand Transparent and honest Caring for
#BeBurnsAware – What To Know on National Burn Awareness Day
Today 11th October is National Burn Awareness Day 2023, and I’m supporting the effort for all of us to #BeBurnsAware. I have become more bullish on Burn Awareness as I’ve come to learn more about the impact burns have on public, family, and children’s health globally. My teacher for better understanding burns and public health has been Krissie Stiles, a long-time burns nurse specialist and Ambassador to the Children’s Burns Trust in the UK. Meet Krissie. Burns are a global public health challenge, which I detailed here in Health Populi earlier this year. Today
The Omnichannel Imperative for Healthcare: Supporting Telehealth Awareness Week 2023
“What omnichannel really means: hearing the customer wherever they are and making them feel heard, valued, and understood.” That statement comes from Qualtrics’ explanation of omnichannel experience design. The very human needs of feeling one is heard, is valued, and is understood, underpin the rasion d’etre of omnichannel marketing. And these very values are those that underpin the trust between patients and providers and the large healthcare ecosystem. It’s Telehealth Awareness Week, led by the ATA. I celebrate and support the effort; this Health Populi post explains the Association’s mantra that Telehealth is Health, and that
The Clinician of the Future: A Partner for Health, Access, Collaboration, and Tech-Savviness
One-half of clinicians working in the U.S., doctors and nurses alike, are considering leaving their current role in the next two to three years. That 1 in 2 clinicians is significantly greater than the global 37% of physicians and nurses thinking about leaving their roles in the next 3 years, according to the report Clinician of the Future 2023 from Elsevier. Elsevier first conducted research among doctors and nurses for the Clinician of the Future report in 2022, following up this year’s survey research online among 2,607 clinicians working around the world: Elsevier polled
I was invited to be a Judge for the upcoming CES 2025 Innovation Awards in the category of digital health and connected fitness. So grateful to be part of this annual effort to identify the best in consumer-facing health solutions for self-care, condition management, and family well-being. Thank you, CTA!
Thank you Team Roche for inviting me to brainstorm patients as health citizens, consumers, payers, and voters in the Healthcare Transformers series.
For the past 15 years, the annual CES conference in Las Vegas has been my go-to meeting for updating my research and network in digital health and consumer-facing electronics that people find meaningful for their well-being, families, and home lives. I'll be back in Vegas in January for a full week of Media Days, one-on-one meetings, and speaking about my perspectives on health consumers.