Statins, food and a mobile app: Pfizer and Eating Well partner up as generic Lipitor hits the market
On May 23, 2012, Pfizer announced its teaming with EatingWell magazine to launch a mobile app for patients on Lipitor. Eight days later, on May 31, 2012, generic versions of Lipitor will hit the market. Lipitor is the best-selling drug in pharmaceutical history, to-date. Sales of the product top $125 billion. While generic atorvastatin has been available in the U.S. since November 2011 from two manufacturers, low prices for the generic will drop to $10 or less for a month’s supply at the end of May. This is Pfizer’s first foray into a prescription drug-affiliated app. The free mHealth app,
Right-sizing food and healthcare
In our fast-texting, quick-thinking, Blink-ing society, Jason Riis talks about slowing down our relationship with food. At the Edelman Wellness Ignited meet-up on March 26, 2012, Jason riffed on food intervention and economics for healthy eating. Jason is a professor at Harvard Business School and among his many research interests is how to change culture to morph away from obesity and Type 2 diabetes toward health. The U.S. is a shopping nation: retail is destination, fun, entertaining, life, for millions of Americans. Jason’s asking what retailers can do about fast and food. This isn’t only about ‘fast food,’ which, of course,
Wellness Ignited! Edelman panel talks about how to build a health culture in the U.S.
Dr. Andrew Weil, the iconic guru of all-things-health, was joined by a panel of health stakeholders at this morning’s Edelman salon discussing Wellness Ignited – Now and Next. Representatives from the American Heart Association, Columbia University, Walgreens, Google, Harvard Business School, and urban media mavens Quincy Jones III and Shawn Ullman, who lead Feel Rich, a health media organization, were joined by Nancy Turett, Edelman’s Chief Strategist of Health & Society, in the mix. Each participant offered a statement about what they do related to health and wellness, encapsulating a trend identified by Jennifer Pfahler, EVP of Edelman. Trend 1: Integrative
Wellness and the global health citizen – carrying our own doctors, inside
Every patient carries her or his doctor inside, said the great Renaissance man, Albert Schweitzer. Based on Euro RSCG Worldwide’s Prosumer Report – My Body, Myself, Our Problem: Health and Wellness in Modern Times, health citizens globally have begun to take on Dr. Schweitzer’s vision. Clement Boisseau of Euro RSCG points out that people, globally, are fairly schizophrenic when it comes to thinking about empowerment over illness: check out the chart for perceptions by condition and disease state. Boisseau says that people perceive health today both in modern terms (such as feeling empowered to control some conditions), and archaic or “magically
Food = health: JWT foodspotting
35% of consumers who have been altering their food intake to lose weight are eating fewer processed foods, according to a recent Nielsen Global Survey. This percentage has grown from 29% in 2008. Health and wellness is one of three driving forces shaping food in 2012, according to JWT‘s What’s Cooking: Trends in Food. The other two forces, technology and foodie culture, combine with health/wellness and yield some interesting consumer trends in the milieu of food. JWT’s top food issues to watch are: – Fooducate – Nutrition scores – Fat taxes – Health and fresh vending machines – Gluten-free –
Addressing chronic illness can help cure the U.S. budget deficit
Chronic illness represents $3 of every $4 of annual health spending in the U.S. That’s about $1.5 trillion. Living Well With Chronic Illness, a report from The Institute of Medicine (IOM), issues a “call for public health action” to address chronic illness through: – Adopting evidence-based interventions for disease prevention – Developing new public policies to promote better living with chronic disease – Building a comprehensive surveillance system that integrates quality of life measures, and – Enhancing collaboration among health ecosystem stakeholders: health care, health, and community non-healthcare services. The IOM recognizes the social determinants that shape peoples’ health status
On the road to retail health: healthcareDIY and primary care, everywhere
At the ConvUrgent Care Symposium in Orlando, attendees from the worlds of clinics, ambulatory care, hospital beds, pharmacies, medical devices, life sciences, health information, health IT, health plans, academic medical centers and professional medical societies came together to share and learn about the morphing landscape of retail health. The topline message: primary care is everywhere, and based on the response to my keynote talk this morning, every stakeholder segment gets it. My mantra, courtesy of the U.S. Surgeon General Regina Benjamin: don’t look at health in isolation, that is, where the doctor and hospital are. Health happens wherever the person
The Trust Deficit – what does it mean for health care?
Technology, autos, food and consumer products — two-thirds of people around the globe trust these four industries the most. The least trusted sectors are media, banks and financial services. Welcome to the twelfth annual poll of the 2012 Edelman Trust Barometer, gauging global citizens’ perspectives on institutions and their trustworthiness. This survey marks the largest decline in trust in government in the 12 years the Barometer has polled peoples’ views. Interestingly, trust in government among US citizens stayed stable. The top-line finds a huge drop in global citizens’ trust in government, with a smaller decline for business. There’s an interplay
What Inspires and Tires Women When It Comes to Weight – The Fat Trap and the role of exercise
‘Tis the season of weight loss plans, particularly among women, as this NPR story discusses. For the weight loss industry, this first quarter of the new year is akin to Black Friday for retailers the day-after-Thanksgiving. Special K called January 2, 2012, as National Weigh-In Day. To commemorate the event, Kelloggs commissioned a survey among women to find out what “inspires and tires” them when it comes to losing weight. Two-thirds of women in the U.S. started or re-started a weight management plan on January 1st, 2012. Other times of the year when women initiate weight-loss plans are to prep
Connected Health and obesity – will mObesity be able to mitigate the epidemic?
It’s January and the #1 most popular post-New Year’s resolution is to lose weight, get fit, and live well. The signs of this are manifested in ads featuring Janet Jackson promoting Nutrisystem, Jennifer Hudson dueting with her then-and-now selves pitching Weight Watchers, as well as the new Weight Watchers for Men promotion starring Charles Barkley. But there are new signs that losing weight and getting fit are going beyond “diets” and food plans: research shows that moving around and getting exercise can help people sustain hard-earned weight loss more than just changing food intake and “dieting.” So the Apple store
Make 2012 the year of living health-fully
When I would meet up with clients and friends during the latter half of 2011, people whom I hadn’t seen for months would do a double-take when they saw me. “What have you done?” they have asked. In this first post of 2012, I will share with Health Populi readers my story of 2011 — a year of living health-fully for me. One of the blessings of my work-life is that I have access to some of the great minds in health and health care. But not until I began to personally harness their wisdom, intentionally incorporating what they’ve learned into my own life-flow and
Value and values will drive the adoption of mobile health
This week’s mHealth Summit in Washington, DC, features scores of presentations, posters, and corporate announcements demonstrating the typical chaos of emerging technology markets: the Big Question at this stage on S-curves for new tech is always, “what’s the timing of the pace of change,” or for you mathematically-inclined readers, “what’s the slope of the mHealth adoption curve?” Before we address that question, let’s be transparent about the fact that there are several definitions of just what ‘mHealth’ is: purists may conceive it as covering only those health tools and applications that ‘go’ mobile–that is, that are deployed via mobile phones and
Food choice and overweight Americans: it’s not just about self-control
Per capita calorie intake has grown by 9 to 30 calories a day since the 1980s. Portion sizes have grown; as a result, so has the level of overweight and obesity in America. By 2020, 83% of men will be overweight or obese in the U.S.; so will 72% of U.S. women, according to Mark Huffman in a paper presented to the American Heart Association meeting in November 2011. “An individual’s decision to eat is not a result of personal weakness, but rather is determined, to a great extent, by the many environmental cues that have emerged since the early
Why a Foundation and the Federal Reserve are working together to improve health in the U.S.
Health philanthropies are about more than making grants. The Robert Wood Johnson Association, among the largest health philanthropic organizations in the world, is partnering with the Federal Reserve Bank (the Fed) on how community development impacts health — and vice versa. You cannot have a healthy community without focusing on housing, schools, and other neighborhood stakeholders, Dr. Risa Lavizzo-Mourey told the conference on Healthy Communities: Building Systems to Integrate Community Development and Health. In this context, Dr. Lavizzo-Mourey quoted Robert Kennedy who said, “The gross national product does not allow for the health of our children, the quality of their education, or
Primary care, everywhere: how the shortage of PCPs is driving innovation – especially for patient participation in their own care
The signs of the primary care crisis in America are visible: A growing number of visits to the emergency room for treating commonplace ailments Waiting lists for signing up with and queuing lines to see primary care doctors Fewer med students entering primary care disciplines Maldistribution of primary care practitioners (PCPs) in underserved areas, rural, exurban and urban. The implementation of the Affordable Care Act will (try to) enroll at least 30 million newly-insured health citizens into the U.S. health system. That’s the objective: whether being insured will actually provide people access to needed primary care is a big question given the current supply of
Most Americans like the idea “Big Government” when it comes to food safety
Two-thirds of Americans favor increasing funding to the Food & Drug Administration (FDA) to ensure food safety in the U.S. Furthermore, 9 in 10 Americans also believe that the Federal government should be responsible for ensuring that food is safe to eat. And, 3 in 4 Americans say if it costs 1 to 3% more money to buy safer foods. they’d be willing to pay for those foods kept safer by the new food safety measures. A poll from the Pew Charitable Trusts, conducted by Hart Research Associates in April and May 2011, finds that when it comes to what Americans eat,
Brand “Health:” where is it in the Top 100 most valuable brands?
Apple has supplanted Google as the world’s #1 most valuable brand, worth more brand-wise than Microsoft and Coca-Cola combined (#5 and #6). the other most valuable global brands are IBM, McDonalds, AT&T, Marlboro, China Mobile, and GE. Technology brands have significantly grown in value with consumers allocating more personal disposable income to products like tablet computers and smartphones, even in the face of recessionary economics the world over. Technology companies are now 1/3 of the top 100 brands. Millward Brown, the brand consultancy that is part of WPP, the global communications firm, has conducted the BrandZ top 100 most valuable
Will people see Health when they see Walmart?
“Can Walmart Make America Eat Healthier?” asks The Week. Walmart, the world’s largest retailer and #1 company on the Fortune 500 list, has come out in favor of bolstering health in the food it sells through its 800+ discount stores, 2,700 supercenters, 158 neighborhood markets, and nearly 600 Sam’s Clubs in the U.S. The Financial Times today reported that the company’s plan won the compliments of First Lady Michelle Obama, who is a proponent of healthy and local foods and was present at Walmart’s announcement. The company’s stock price is up over a dollar today, probably based on this news and
New year, new you, new health apps
As health citizens the world over vow to lose N zillion pounds in this first week of 2011, they’ll go beyond buying into Weight Watchers’ tempting offer to join “for free” (not really, folks), purchasing Home Shopping Network’s “Today’s Special” Earth brand Exer-Trainer sneaker, and getting motivated by Jillian Michaels gut-busting workouts on The Biggest Loser (her last season, by the way). People wanting to lose weight will adopt mobile health apps in record numbers in 2011. This category of mHealth apps is among the largest and most downloaded apps available. By the fourth quarter of 2011, most phones on the street
Mayor Bloomberg Gets an “A” for Health
One of the favorite holiday gifts I sent people this season was Mark Bittman’s work, The Food Matters Cookbook: 500 recipes for conscious eating. Health Populi’s definition of ‘health’ comes from the World Health Organization: Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. So with an eye toward conscious eating as part of everyday health, I headed to two wonderful restaurants on a trip to New York City last week that fit the definition: Rouge Tomate, built on a philosophy of great design and sustainable, balanced food (with locations in
Trust in hospitals highest over all health industry groups; pharma flat, and health plans rank lowest
Americans trust their supermarkets and local hospitals more than other industries they deal with. while tobacco and oil companies remain at the bottom of the trust-list for U.S. consumers, health insurance and managed care aren’t much ahead of them. Pharmaceutical companies rank fairly low, with only 11% of U.S. adults seeing them as “honest and trustworthy.” As a result, nearly one-half of Americans would like to see increased regulation on pharma. Over 1 in 3 Americans would like to see managed care and health insurance companies more regulated. The latest Harris Poll has found that oil, pharmaceutical, health insurance and tobacco are
Luxury goods: a hospital stay in the U.S., a Big Mac in Switzerland
‘Tis the season for luxury goods spending, if you’re lucky: under the tree, you might find a Swiss watch from Baume & Mercier or Piaget; , chocolates boxed from Lindt & Sprüngli; or a Bally-branded handbag. If you have to stay in a hospital in Switzerland, the average cost of one inpatient night would be $617. That same overnight stay in a U.S. hospital would be $3,612 — a luxury good by any standard. The U.S. inpatient stay average cost ranges from a low of $1,595 (about 2.5 times greater than the Swiss rate) and a high of $14,306 (at the 95th percentile). These costs come from
Walgreens’ Wellness Wisdom – what it means for pharmacy’s role in health
Two weeks ago at the company’s AnalystDay conference, Greg Wasson, the CEO of Walgreens, told the audience that the pharmacy chain was on a mission to “own well.” In the New York Times magazine dated November 12, 2010, an article titled Fresh Approach talks about Walgreens work in low-income Chicago neighborhoods coupling with greengrocers to bring “food oases” to inner cities. Two weeks ago, I learned that Walgreens is teaming with Orbitz to provide travelers’ health services. Married to an international banker who travels globally, I am pleased to know he can get his esoteric inoculations in local, convenient retail mode. Walgreens’ data found that 25% of
Health is a growing business for Nestlé
Their website now talks about it being the “Nutrition, Health and Wellness Company.” Most of us still think of it as the biggest food company in the world. It’s spending one-half billion dollars to expand in health. Nestlé, which brings baby food, bottled water, bars of chocolate and breakfast cereal to kitchen tables is now bringing us Health. The new group will be known as Nestlé Health Science. The company’s existing health business is already valued at about $1.6 billion. “The combination of health economics, changing demographics and advances in health science show that our existing health care systems, which focus on treating
Health and entertainment: kids like food with Dora, Scooby and Shrek
What do Dora the Explorer, Scooby-Doo and Shrek have in common? They’re persuading kids to eat less nutritious food, according to a study in the July 2010 Pediatrics journal (Volume 126. Number 1). A team from The Yale Rudd Center for Food Policy and Obesity studied children’s taste for food that’s sold in cartoon-character themed packages, versus products in plain packaging. The verdict? Kids think the cartoon-themed food tastes better. The study was done among 40 so-called “ethnically diverse” children 4-6 years old in New Haven, CT, preschools. Health Populi’s Hot Points: Since Vance Packard wrote the seminal book on advertising, The Hidden
Every company’s in the health business
Health is not just the purview of health care companies. It’s the job of all industries, according to consumers who live in 11 countries the world over. The headline finding of the 2010 Edelman Health Engagement Barometer is that Health is the New Green. As green has been a sustainability strategy for business these past several years, Health is following in Green’s footsteps, as Nancy Turett, Global President-Health for Edelman says, “to both propel and protect businesses.” Look at the chart: while nearly all consumers believe that bio/pharma, health providers, and the over-the-counter (OTC) and personal care industry should engage in health
Taco Bell does nutrition at the drive-thru window – pondering Pollan’s Food Rules
1 in 2 Americans visits so-called quick service restaurants (QSR) twice a month, 29% visit 3-5 times a month, and 16% visit 6 or more times a month. Taco Bell sponsored the America’s Drive-Thru Survey and found that 7 in 10 Americans think having better choices in drive-thru’s would encourage them to eat better. Only 50% of Americans believe they can stick to a low-calorie diet while ordering through drive-thru’s. 9 in 10 would try better choices of their favorite menu items if they were offered. Taco Bell generates 70% of its business via drive-thru. This press release explains the
Health and fast food: calorie labels work
New Yorkers who frequent Au Bon Pain, KFC, McDonald’s and Starbucks who noticed calorie counts on menu labels ordered 106 fewer calories at the point-of-purchase than people who didn’t pay attention to the information. Here’s evidence that labeling in fast-food destinations works. At the annual meeting of the Obesity Society in Washington DC this week, researchers are presenting results on how transparency of calorie information motivates many health citizens to change their choices based on nutritional knowledge. Reuters reports some details from the study. Researchers in New York polled 10,000 diners at 275 locations of the most
Functional foods play a role in consumer-driven health care
Americans spend nearly $30 billion on functional foods, according to Leveraging growth in the emerging functional foods industry, from PricewaterhouseCoopers (PwC). Functional foods are those that contain supplements beyond food that’s consumed for basic nutrition. They incorporate additional ingredients that target specific health benefits. PwC believes that the U.S. represents the largest functional foods market in the world, up to one-half of global sales. 20 companies account for 70% of the U.S. market. Many of these names are very familiar, such as PepsiCo (with Gatorade and Quaker), Coca-Cola (Vitamin Water and Odwalla), General Mills (Cheerios and Yoplait), Kellogg (Kashi and
Americans’ spending on complementary and alternative medicine is up, but most of the increase is "do-it-yourself" care
U.S. adults spent $33.9 billion on complementary and alternative medicine (CAM) in 2007. The largest expenditure on CAM was on self-care costs of $22.0 billion, the largest component of which was $14.8 billion spent on non-vitamin, non-mineral natural products. In addition, Americans spent $11.9 out-of-pocket (OOP) on practitioners such as chiropractic, osteopathic manipulation, naturopathy and chelation therapy; $4.1 billion on yoga (equal to 12% of the total), $2.9 billion on homeopathy, and $0.2 billion on relaxation techniques. The National Health Statistics Reports series published Costs of Complementary and Alternative Medicine (CAM) and Frequency of Visits to CAM Practitioners: United
Health reform and healthy food

While the policy wonks and economists and legislators and lobbyists convene to come to “yes” on a coherent approach to health reform for America, there is some (literally) low-hanging fruit that will help the nation bend the health cost curve: it’s healthy eating. Last year, the only two stocks on the Dow Jones Index that moved in a positive direction were Walmart and McDonald’s. Both have received bad raps concerning their role in the nation’s diabesity. Surprisingly, McDonald’s ended up on Health magazine’s list of the Top 10 America’s Healthiest Fast Food Restaurants this week. With 14,000 locations, this chain
Of fish oil and back pain – complementary medicine utilization shifts since 2002
The use of complementary and alternative medicine (CAM) by Americans has held steady since 2002; however, the types of therapies adopted have changed over five years. The Use of Complementary and Alternative Medicine in the United States, from the NIH’s National Center for Complementary and Alternative Medicine, follows up the agency’s 2002 report. This round, NCCAM offers more details on the use of CAM in kids, as well as CAM use by demographic factors including racial and ethnic groups. CAM is “Complementary” when used with conventional medicine, and “Alternative” when used as a substitute. The most commonly used CAM
The health impacts of the economic downturn: stress begets illness
Stress due to the economic downturn is causing more of us to be irritable, angry, sleepless, and self-medicating through food. And stress in the workplace is costing business $300 billion a year, according to the American Psychological Association (APA), due to the loss of productivity, absenteeism, turnover and increased medical costs. The APA completed its survey, Stress in America, in August 2008 — more than a month ago, well before yesterday’s biggest stock market fall in 4 years. The APA warns that the levels of stress felt by Americans due to the financial downturn can wreak significant havoc
Walmart, Caterpillar, and growing brand equity in health
George Washington ate and drank here. Now, there’s a Walmart Supercenter in that spot. There’s an important crossroads in my vicinity where four major highways meet; it’s called King of Prussia, which is the intersection of the Schuylkill Expressway (I-76), the Pennsylvania Turnpike, US 422, and US 202. A new Walmart Supercenter opens at this intersection today. Across-the-street from the new Supercenter are Neiman-Marcus, Bloomingdales, and Nordstrom, along with hundreds of other retail chains in the shopping mecca known as the King of Prussia Mall. So Walmart’s on my mind. Walmart has become a sort of touchstone for me
A View from the UK: Is Preventive Care "Worth It?"
I’m enjoying a weekend with London-based friends who travel the world and know what’s what. Today, we spent hours relishing (literally) the Borough Market in Southwark, located south of the Thames. This is London’s oldest food market, established when the Romans built the first London Bridge. The Market in its current state has been around for a quarter of a millenium. The Market boasts and hosts a glorious array of green grocers, bread bakers, Spanish food purveyors, brownie makers, organic tofu purveyors, and parmigiano reggiano vendors in one spot I’ve seen, perhaps ever. It is foodie heaven and a
Health, the New Status Symbol
We’d rather be healthy than wealthy, according to a new survey from Manning Selvage & Lee (MS&L), the PR firm that’s part of the global communications company, Publicis. MS&L polled Americans’ beliefs on health and self-esteem. Three-quarters (72%) of Americans say that being physically healthy is a symbol of personal success. 91% of Americans said they’d rather be described ads “healthy” than “wealthy.” 71% said they’d rather be seen as someone who “looks really healthy” vs. someone who’s nicely “put together or well-dressed.” These will be glad tidings for MS&L’s client base. MS&L serves a global health clientele which includes
The grocery store as health destination

We love new food products, as evidenced by the ever-growing array and permutation of new goodies at our grocery stores. Among those who say new food products are important to them, the top reason why they buy new food products is health. Open your eyes when you’re next grocery shopping and look around you — your favorite grocer is morhping into a health destination. Whole Foods has launched its Whole Body store-within-a-store concept. Wegmans offers their Eat Well Live Well program. Even Wal-Mart, home of the $4 generic drug price-point, has begun to offer organic food based on demand according