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The Biggest Opportunity for Sporting Goods is Consumers’ Physical Inactivity: Learning from McKinsey (with a personal nod to pickleball)

McKinsey just published a detailed report into Sporting Goods 2025, which the firm calls a “new balancing act” that must turn uncertainty into opportunity.               The report is based on five key observations: Only a few sporting goods companies have expanded growth and margins since 2018 — and must “rethink the value chain” in the face of challenging geopolitical headwinds One-half of so-called “active consumers” say that fitness is a core element of their identity, with emotional connections to brands they purchase for the lifestyle Incumbent sporting goods companies are losing market share to

 

Health/Care at Super Bowl LIX, GLP-1s, Kaiser and Tufts on Food-As-Medicine, and the RFK, Jr. Factor: A Health Consumer Check-In

By Jane Sarasohn-Kahn on 12 February 2025 in Amazon, Beauty and health, Business and health, Chronic disease, Complementary and alternative medicine, Connected health, Consumer experience, Consumer-directed health, Demographics and health, Design and health, Determinants of health, Diabetes, Diet and health, DTC health, Entertainment and health, Exercise, Family, Financial health, Financial wellness, Fitness, Food and health, Food as medicine, Food security, GLP-1s, Grocery stores, Health and Beauty, Health apps, Health at home, Health benefits, Health care industry, Health care marketing, Health care real estate, Health Consumers, Health costs, Health Economics, Health ecosystem, Health education, Health engagement, Health equity, Health policy, Health politics, Heart disease, Heart health, Home care, Home economics, Home health, Hospital to home, Medicines, Moms and health, Money and health, Nutrition, Obesity, Omnichannel healthcare, Out of pocket costs, Patient engagement, Patient experience, Peer-to-peer health, Pets and health, Pharmaceutical, Pharmacists, Pharmacy, Popular culture and health, Population health, Prescription drugs, Prevention, Prevention and wellness, Primary care, Public health, Retail health, Safety net and health, Schools and health, SDoH, Self-care, Shopping and health, Social determinants of health, Social media and health, Social networks and health, Specialty drugs, Telehealth, Telemedicine, Transparency, Travel and health, Trust, Virtual health, Weight loss, Wellbeing, Wellness

In the wake of the always-creative ads for Super Bowl and last Sunday’s LIX bout, game-watchers got to see a plethora of commercials dedicated to the annual event’s major features: food and game-day eating. Oh, and what’s turned out to be the most controversial commercial, the one on GLP-1s from Hims & Hers. In that vein, and converging with many news and policy events, I’m trend-weaving the latest insights into that most consumer-facing of the social determinants of health: food, and in particular, health consumers viewing and adopting food as part of their health and well-being moves. First, to the

 

How Trauma-Informed Design Principles Can Be Health-Ful for All of Us – Learning from IKEA

As a long-time fan and customer of IKEA, I receive daily Google Alerts about the company, from business finances to design trends. When I read this piece on IKEA’s work on a home designed for people who were homeless, I paid special attention to learn about the concept of trauma-informed design.           Thanks to the publication Retail TouchPoints and the author of the story, Adan Blair, for covering this project. The story has lit a lot of lightbulb inspirations for me in thinking through the role housing plays in human health and well-being, and also to

 

“People will seek wellness, peace and healing” – Reading the GWI Future of Wellness Report, 2024 Trends

Healthy eating and weight loss, personal care and beauty, exercise and physical activity, and wellness tourism are the four biggest components of the world’s wellness economy, quantified in The Future of Wellness, 2024 Trends, the perennial report from the Global Wellness Institute (GWI).                 Here’s the bubble chart, which I’ve updated with the 2025 data so we get a sense of what the coming year will bring for the eleven total segments that make up the global wellness market. The fine print of the projections for these areas identifies the annual growth rates for

 

The Smart Home for Health, Brought to You by Samsung and Ashley

Today I am keynoting the OSF Digital Health Symposium in Peoria, IL, discussing The State(s) of Digital Health. A double-entendre intended, one of the states I’ll be discussing is the migration of acute care back to peoples’ homes, embedded with sensors, householders donning smart rings, and rooms fitted with Internet-of-Things for health and well-being.             In this context, news that Samsung has begun to partner with Ashley, the national furniture dealer, struck me as interesting and important. I visited the Samsung Health House at CES 2024 last January: here is my write-up about what I

 

Location, Location, Location – Understanding Health Consumers’ Evolving Definition of Convenience

The definition of “convenience” in the eyes of patients, consumers, and caregivers is multi-faceted, with the concept of “location” shifting both physically and digitally. We learn this in new research from JLL, the global real estate services company. “Why is a real estate services company doing research into consumers’ views on health care?” you might ask. See my Hot Points below, discussing my views on the morphing of health care real estate from Pill Hill and inpatient hospitals to the home and closer-to-home sites.             In the 2023 Patient Consumer Survey report, the topline lesson