Self-service healthcare: patients like online and mobile access, but still want F2F time
The supply-side of healthcare DIY is growing, with the advancement of Castlight Health through its $100mm VC influx and Cakehealth’s new version for managing health spending online. Consumer demand is growing, too, for these services. But don’t get over-hyped by the healthcare, everywhere, scenario. Health citizens also demand face-to-face time with their physicians and clinicians, evidenced by a survey from Accenture titled, Is healthcare self-service online enough to satisfy patients? The answer is a clear, “no.” 90% of U.S. adults like the idea of digital health self-service, 83% want online access to personal health information, 72% want to book appointments
Our social network schizophrenia: how “reluctant individualism” impacts health care
While 2 in 3 U.S. adults are active on social media, we are skeptical about trustworthiness of the content we find there. Welcome to the 13th quarterly Heartland Monitor Poll from Allstate and National Journal, surveying how U.S. adults look at social media, trust, and the political future of the nation. The Poll surveyed, by landline and cell phone, 1,000 U.S. adults over 18 in May 2012. The most common social network used is Facebook, among 51% of U.S. adults, followed by Google+ (28%), Twitter (13%), LinkedIn (12%), Pinterest (6%), and MySpace (5%). While Americans are drawn to using social
Thinking about Dad as Digital “Mom”
What is a Mom, and especially, who is a “Digital Mom?” I’ve been asked to consider this question in a webinar today hosted by Enspektos, who published the report Digging Beneath the Surface: Understanding the Digital Health Mom in May 2012. I wrote my review of that study in Health Populi here on May 15. In today’s webinar, my remarks are couched as “Caveats About the Digital Mom: a multiple persona.” Look at the graphic. On the left, the first persona is a mother with children under 18. Most “mom segmentations” in market research focus on this segment. But what
Patients in emerging countries value mHealth, but sustaining mHealth behaviors is tough
Half of patients globally expect that mobile health will improve health care. These health citizens expect that mobile health will help them manage their overall health, chronic conditions, how they manage their medications and measure and share their vital health information. Welcome to the new mobile health world, a picture captured in PwC’s report, Emerging mHealth: Paths for growth, published in June 2012 and written by the Economist Intelligence Unit. Patients’ views on mHealth are bullish, and while most doctors and payors share that vision, they also expect mHealth to come into focus more slowly, recognizing the institutional, cultural and
The Online Couch: how the Internet and mobile are changing mental and behavioral health care
Therapy is now a click away, whether on a computer, a smartphone or a tablet. Drs. Freud, Ellis and Beck, heads-up: the Internet is the new couch of psychiatry. That is, at least for people with mild to moderate depression and those with anxiety, as I report in my latest paper for the California HealthCare Foundation, The Online Couch: Mental Health Care on the Web. Many factors are aligning that make therapy online an effective extension of face-to-face therapy for the right patients at the right time in the U.S.: An undersupply of psychologists, psychiatrists, and other therapists, especially in rural and
What we can learn from centenarians about health
To get to be 100 years or older requires exercise, social connectedness, and good sleep, according to a majority of centennarians polled in UnitedHealthcare’s 100@100 Survey, 2012 Report of Findings. The key findings of this fascinating survey are that: Centenarians have better eating and sleeping habits than Boomers. One-half of centenarians regularly exercise. The most common forms of exercise are walking or hiking, muscle strengthening, gardening, indoor cardio exercise, exercise classes, and yoga/Tai Chi or other mind/body/spirit forms. Social networks bolster health, with most old-old people communicating with family or friends nearly every day And, laughter is a vitamin, with most
Investments in wellness will grow in 2013, but social health still a novelty for employers
One-third of employers will increase investments in wellness programs in 2013. Employers look to these programs to reduce health care costs, to create a culture of health, to improve workforce productivity, and to enhance employee engagement. Workers say wellness programs are important in their choice of employer. But while employers and employee chasm agree on that point, there’s a gap between how employers see the programs’ benefits, and how aware (or unaware) employees are. Call this a Wellness Literacy Gap, akin to health literacy and health plan literacy. Over one-half of employers believe employees understand the programs they offer,
Consumer Reports becomes a resource for doctor-shopping
There’s a long-held belief among us long-time health industry analysts that Americans spend more time shopping around for cars and washing machines than for health plans and doctors. Consumer Reports is betting that’s going to change, now that Consumers Union has decided to lend its valuable, trusted brand to developing report cards on physicians, having already rated hospitals and heart surgeons. CR will call their version of the doctor’s report card Patient Experience Ratings. CR has first entered the competitive medical market of Massachusetts, and has unveiled reports on 500 primary care physicians in the state. CR worked with physician survey
Fruits, financial incentives and remote coaching: evidence for behavior change
Increasing intake of fruits and vegetables, coupled with remote health coaching and financial incentives, together help people adopt and maintain healthy behavior changes. This is the conclusion of a randomized controlled trial using mobile technology, published in the May 28, 2012, issue of Archives of Internal Medicine. Dr. Bonnie Spring of Northwestern University’s Department of Preventive Medicine led the study. The researchers developed the trial, called Make Better Choices, to sort out which behavior changes would enable people to reduce major risk factors for cardiovascular disease, cancer and diabetes. Four combinations were assessed in the intervention among 204 people: Increasing fruit
Statins, food and a mobile app: Pfizer and Eating Well partner up as generic Lipitor hits the market
On May 23, 2012, Pfizer announced its teaming with EatingWell magazine to launch a mobile app for patients on Lipitor. Eight days later, on May 31, 2012, generic versions of Lipitor will hit the market. Lipitor is the best-selling drug in pharmaceutical history, to-date. Sales of the product top $125 billion. While generic atorvastatin has been available in the U.S. since November 2011 from two manufacturers, low prices for the generic will drop to $10 or less for a month’s supply at the end of May. This is Pfizer’s first foray into a prescription drug-affiliated app. The free mHealth app,
Health and Digital Moms – getting underneath the hood of the Mobile Mom
Mom is the Chief Health Officer of her family, she’s mobile, and seeking health information and community on-the-go. But underneath the persona of the Mobile Mom, she’s consuming information and sharing perspectives on many other ‘screens,’ too. And that’s the challenge for marketers seeking to grab the attention of this key player in the health ecosystem. There are new survey data from Enspektos‘s report, Digging Beneath the Surface: Understanding the Digital Health Mom, that are must-reading for health industry stakeholders who seek to motivate health behaviors among women, who are at once nurturing wellness, caregiving for sick people, and sharing
Patients want to collaborate with physicians, but are reluctant to do so
“Knowing they may need to return at some later time, patients felt they were vulnerable and dependent on the good will of their physicians. Thus, deference to authority instead of genuine partnership appeared to be the participants’ mode of working,” asserts a study into physician-patient relationships published this week in Health Affairs. The study’s title captures the top-line research finding Authoritarian Physicians and Patients’ Fear of Being Labeled ‘Difficult’ Among Key Obstacles To Shared Decision Making. Researchers at the Palo Alto Medical Foundation Research Institute analyzed data on patients participating in focus grooups, from the age of forty and over, from
For consumers, time is money and life when it comes to health care
Once upon a time, patient satisfaction with visits to doctors’ offices used to be a function of bedside (exam room) manner, demeanor and responsiveness of the reception and insurance staff, and the age of magazines in the waiting room. Today, waiting time is a key factor, and social media is raising expectations around response time in health care. See the first chart, based on data from PwC’s survey, Social Media “Likes” Healthcare, published in late April 2012. The poll found that when U.S. adults use social media in healthcare, at least 4 in 10 people want complaints and information requests responded to
Health consumers’ digital adoption gets more social, approaching nearly half of U.S. consumers
Nearly 1 in 2 U.S. adults now uses social media in health, according to Manhattan Research’s latest look into Cybercitizens, fielded in Q311. That 45% of U.S. health consumers use social media in health is a significantly higher percentage than recent studies fielded by PwC and Deloitte, which have found about 1 in 3 consumers using social media for health. Manhattan Research defines social media use in health as having created or consumed health-related user-generated content on blogs, social networks, health ratings websites, online health communities and message boards, or patient testimonials. Key findings are that, 14% of health-social media folks are
What the FDA needs to know about Rx health consumers: most Americans see value in pharma-sponsored health social networks
In PwC‘s landmark report, Social Media “Likes” Healthcare, there’s a data point obscured by lots of great information generated by the firm’s survey of 1,060 U.S. adults: that over one-half of people value patient support groups and social networks with other patients that are offered by drug companies. Not surprisingly, U.S. consumers. who are taking on increasing financial responsibility to pay for health care products and services, also highly value discounts and coupons, and access to information that helps them find the “cheapest” medications — both favored by two-thirds of people. The report found, overall, that over one-third of U.S. adults
Social media in health help (more) people take on the role of health consumer
One in 3 Americans uses social media for health discussions. Health is increasingly social, and PwC has published the latest data on the phenomenon in their report, Social media ‘likes’ healthcare: from marketing to social business, published this week. PwC polled 1,060 U.S. adults in February 2012 to learn their social media habits tied to health. Among all health consumers, the most common use of social media in health is to access health-related consumer reviews of medications or treatments, hospitals, providers, and insurance plans, as shown in the graph. Social media enables people to be better health “consumers” by giving them peers’
Wellness Ignited! Edelman panel talks about how to build a health culture in the U.S.
Dr. Andrew Weil, the iconic guru of all-things-health, was joined by a panel of health stakeholders at this morning’s Edelman salon discussing Wellness Ignited – Now and Next. Representatives from the American Heart Association, Columbia University, Walgreens, Google, Harvard Business School, and urban media mavens Quincy Jones III and Shawn Ullman, who lead Feel Rich, a health media organization, were joined by Nancy Turett, Edelman’s Chief Strategist of Health & Society, in the mix. Each participant offered a statement about what they do related to health and wellness, encapsulating a trend identified by Jennifer Pfahler, EVP of Edelman. Trend 1: Integrative
Employers shopping for value in health – Towers Watson/NBGH 2012 survey results
Employers expect total health costs to reach $11,664 per active employee this year, over $700 more than in 2011. Employees’ share of that will be nearly $3,000, the highest contribution by workers in history. In 2012, workers are contributing 34% more to health costs than they did 5 years ago. The metric is that for every $1,000 employers will spend on health care in 2012, workers will pay $344 for premium and out-of-pocket costs. Still, health care cost increases are expected to level off to about 6% in 2012, that’s still twice as great as general consumer price inflation. with
Happy birthday, dear Watson: what the 1st anniversary means for health care today, and in future
IBM is celebrating the first birthday of Watson this week. I had the opportunity to brainstorm some of the short- and long-term meanings of Watson in health care this week at HIMSS 2012 in Las Vegas. When most people think of Watson, an image of the Jeopardy! game featuring the technology versus the legendary player Ken Jennings comes to mind. However, Watson has the potential to play a transformational role in health care, globally – for population health, and for the patient N=1. Watson is a supercomputer’s supercomputer: underneath the formidable hood are dozens of programs that enable Watson to
Trust in doctors breeds trust in health IT – context-setting for patient engagement, HIMSS 2012
While the vast majority of people find value in electronic health records (EHRs) — both those whose doctors currently use them and those patients whose personal health information still resides in paper-based systems — most remain concerned about their patient rights, privacy and security of that data. Making IT Meaningful: How Consumers Value and Trust Health IT, a report based on a survey from the National Partnership for Women & Families (NPWF) published in February 2012, weaves the story of an American public, keen to have their PHI digitized, but deeply concerned about their rights to access and protect that
Food = health: JWT foodspotting
35% of consumers who have been altering their food intake to lose weight are eating fewer processed foods, according to a recent Nielsen Global Survey. This percentage has grown from 29% in 2008. Health and wellness is one of three driving forces shaping food in 2012, according to JWT‘s What’s Cooking: Trends in Food. The other two forces, technology and foodie culture, combine with health/wellness and yield some interesting consumer trends in the milieu of food. JWT’s top food issues to watch are: – Fooducate – Nutrition scores – Fat taxes – Health and fresh vending machines – Gluten-free –
The digital future in focus, according to comScore: health grew fastest in 2011
comScore has issued its annual report on the state of the American digital consumer in U.S. Digital Future in Focus 2012 and the topline is that mobile and Facebook are redefining communication in both the digital and physical worlds. This disruptive phenomenon has transformational implications for health and health care. comScore’s macro observations are that: – Social networking, and especially Facebook, is capturing a growing proportion of online users’ time, thus redefining how brands and organizations must interact with customers offline and on-. – Google remains the search leader but Bing has grown, surpassing Yahoo! as #2 in 2011. –
The state of health IT in America: thinking about the Bipartisan Policy Center report on health IT
There are few issue areas within the Beltway of Washington, DC, that have enjoyed more support across the political aisle than health care information technology. In 2004, George Bush asserted that every American would/should have an electronic medical record by 2014. Since then, Democrats and Republicans alike have supported the broad concept of wiring the U.S. health information infrastructure. With the injection of ARRA stimulus funds earmarked in the HITECH Act to promote health providers’ adoption of electronic health records, we’re now on the road to Americans getting access to their health information electronically. It won’t be all or even
The Connected Consumer – she loves her iPad, and she’ll be able to Connect for Health
She’s likely to be female, Facebooking, smartphoning, and digitally shopping. She’s the Connected Consumer, and she’s a lot older than you might expect: on average, 40 years of age, and with a mean household income of $63,000. And Connected she is: in addition to having a PC or laptop computer, 43% have a smartphone, and 16%, a tablet. Meet the Connected Consumer is a report from Zmags, a digital design company. Zmags surveyed 1,500 U.S. adults in November 2012 who owned a tablet, a smartphone and/or a computer, asking people their views on shopping, apps and the digital lifestyle. Connected
Stop SOPA
Health Populi’s Hot Points: Please stop censorship in the United States of America. Click on this hyperlink to easily contact your Congressional representatives and express your opinion on SOPA and PIPA – two laws that would limit basic freedom in the marketplace of ideas and commerce.
Hey, Big Spender: 1% of US health citizens consume 20% of costs
Cue up the song “Hey Big Spender” from the Broadway hit, Sweet Charity, when you read the January 2012 AHRQ report with the long-winded title, The Concentration and Persistence in the Level of Health Expenditures over Time: Estimates for the U.S. Population, 2008-2009.” The report’s headline is that 1% of the U.S. population consumed 20% of all health costs spent in the U.S. in 2008 and 2009, illustrated by the chart. These Big Health Spenders tend to be in poor or fair health, older, female, non-Hispanic whites and people with only publicly-provided health insurance. Their mean expenditure was $90,061. The top 10%
Health IT in 2012: a dynamic sector in the context of a fiscally-challenged health system
2012 will be a dynamic year for health information technology (health IT) in the U.S., which I outline in my annual health IT forecast in iHealthBeat, the online publication on technology and health care published by the California HealthCare Foundation. The full forecast can be found here. The key headlines for you Reader’s Digest abridged fans are that: The Health IT sector will continue to grow jobs in the ongoing Great Depression, particularly in key competencies in data security, analytics, integration, and EHR implementation. There will be more data breaches, and consumers will be justifiably concerned about data security. Government will more consistently
Consumer engagement in health: greater cost-consciousness and demand for cost/quality information
People enrolled in consumer-directed health plans (CDHPs) are more likely than enrollees in traditional health insurance products to be cost-conscious. In particular, CDHP members check prices before they receive health care services, ask for generic drugs versus branded Rx’s, talk to doctors about treatment options and their costs, and use online cost-tracking tools. Furthermore, CDHP members are also more likely to use wellness programs offered by their employers, and are offered “carrots” to participate in them in the forms of financial rewards and other incentives, as well as reduced health care insurance premiums. The 7th annual Employee Benefits Research Institute
Peoples’ decline in health information seeking related to the fall of print and educational attainment
The percentage of U.S. adults seeking health information declined from 2007 to 2010, according to the Health Tracking Household Study conducted by the Center for Studying Health System Change (HSC), published in November 2011. In 2007, 57% of consumers sought health information, falling to 50% in 2010, HSC found. The chart illustrates where the big drop in health information seeking occurred: in print media including books, magazines and newspapers, falling by one-half from 33% of consumers to 18%. The Internet (with 33% of consumers searching health information online) and friends and family (attracting 29% of consumers) remained relatively flat as information sources. TV/radio dropped 5.6 percentage
Value and values will drive the adoption of mobile health
This week’s mHealth Summit in Washington, DC, features scores of presentations, posters, and corporate announcements demonstrating the typical chaos of emerging technology markets: the Big Question at this stage on S-curves for new tech is always, “what’s the timing of the pace of change,” or for you mathematically-inclined readers, “what’s the slope of the mHealth adoption curve?” Before we address that question, let’s be transparent about the fact that there are several definitions of just what ‘mHealth’ is: purists may conceive it as covering only those health tools and applications that ‘go’ mobile–that is, that are deployed via mobile phones and
Employers aren’t engaging with patient/health engagement
The vast majority of employers who sponsor health benefits look at those benefits as part of a larger organization culture of health. While one-third are adopting value-based health plan strategies — doubling from 16% in 2010 to 37% in 2011 — only 3% of employers are taking an integrated view of value-based benefits and corporate wellness. This is the second year for the International Foundation of Employee Benefit Plans (IFEBP) and Pfizer to examine employers’ approaches to value-based health care (VBHC). As explained by Michael Porter, the guru on health value chains, value in health care focuses on the patient at
Consumer electronics comes to health care — but don’t overestimate consumer demand just yet
More people with higher levels of concern about their health feel they are in good health, see their doctors regularly for check-ups, take prescription meds “exactly” as instructed, feel they eat right, and prefer lifestyle changes over using medicines. And 40% of these highly-health-concerned people have also used a health technology in the past year. At the other end of the spectrum are people with low levels of health concern: few see the doctor regularly for check-ups, less than one-half take their meds as prescribed by their doctors, only 31% feel they eat right, and only 36% feel they’re in
Tech fast forward families are ripe for health care self-care
Kids lead their parents in the adoption of digital technologies; that’s why the youngers are called Digital Natives. An intriguing survey of adults’ use of technologies finds that those who do so like “childlike play,” and at the same time, for kids, make them feel more grown up. The trend, Ogilvy says, is blurring generational lines: market to adults as kids, and kids as adults. This convergence is leading families to become more “units” — parents and kids increasingly on the same page in purchase decisions. In Tech Fast Forward: Plug in to see the brighter side of life, from
More U.S. health citizens embrace digital personal health information: the topline of Manhattan Research’s Cybercitizen Health survey
“56 million U.S. Consumers Access Medical Information from Electronic Health Records,” asserted Manhattan Research’s press release of October 12, 2011. This statistic, fresh out of the firm’s 2011 Cybercitizen Health survey, is among several stunning numbers that demonstrate a growing trend: U.S. health citizens’ embrace of their personal health information in digital formats, via electronic channels. To kick the tires on the survey a bit, I spent time on the phone with the “3 M’s” of Manhattan Research — Meredith Ressi, President; Monique Levy, VP of Research; and, Maureen Malloy, Senior Healthcare Analyst who can recite the survey data backwards and forwards. Together,
Prospecting for gold: the role of data in the health economy
3 in 4 of the Fortune 50 companies are part of the U.S. health economy in some way. Only 1 in 3 of these is in traditional health industries like pharmaceutical and life science companies, insurance, and businesses in the Old School Health Care value chain. 2 in 3 of the Fortune 50 companies involved in health are in new-new segments. In their report, The New Gold Rush, PricewaterhouseCoopers (PwC) identifies four roles for “prospectors” in the new health economy which will represent 20% of the GDP by 2019: Fixers Connectors Retailers, and Implementers. These are the disruptive roles that will
Health information gumbo: peoples’ health searches are mashed-up and increasingly mobile
Health professionals are go-to sources for medical diagnoses, information about prescription drugs and alternative treatments, and recommendations for doctors and hospitals. On the other hand, health information seekers turn to fellow patients, friends and family for emotional support in dealing with health issues, and quick remedies for everyday issues. And increasingly, those health information searches are going mobile, with 17% of U.S. adults having ever used their cell phone to look up health or medical information. This proportion nearly doubles for 18-29 year olds, and is also higher for wealthier people, Latino’s, college graduates, and urbanites. 1 in 10 people with a
Brand “Health:” where is it in the Top 100 most valuable brands?
Apple has supplanted Google as the world’s #1 most valuable brand, worth more brand-wise than Microsoft and Coca-Cola combined (#5 and #6). the other most valuable global brands are IBM, McDonalds, AT&T, Marlboro, China Mobile, and GE. Technology brands have significantly grown in value with consumers allocating more personal disposable income to products like tablet computers and smartphones, even in the face of recessionary economics the world over. Technology companies are now 1/3 of the top 100 brands. Millward Brown, the brand consultancy that is part of WPP, the global communications firm, has conducted the BrandZ top 100 most valuable
The new health reform is online and mobile; talking at J. Boye 2011 in Philadelphia
With non-communicable diseases (NCDs) killing two-third’s of the Earth’s residents — not malaria, HIV or other infectious diseases — the World Health Organization calls lifestyle-borne chronic conditions a “slow-motion catastrophe.” The solution for addressing this global challenge isn’t just about deploying more doctors and medical technology in hospitals and bricks-and-mortar institutions. The real health reform is about infrastructure-independent care and feeding that bolsters peoples’ health where they live, work, play and pray, as characterized by the U.S. Surgeon General Dr. Regina Benjamin in the Los Angeles Times on March 13, 2011. Today I’ll be participating on the eHealth track at the J.
Bye-bye, Ward & June Cleaver; Hello, multi-cultural, digital-happy family
“Ward and June Cleaver have left the building,” observe analysts at Nielsen. “The white, two-parent, ‘Leave it to Beaver’ family unit of the 1950s has evolved into a multi-layered, multi-cultural construct dominated by older, childless households,” starts a report from The Nielsen Company, The New Digital American Family. Whatever ethnic flavor this Digital Family may represent, there’s one equalizer across all of them: the smartphone, which is owned by households across cultures and income levels. First, the socio-demographics paint a picture of increasingly multi-cultural households. Recent immigrants to the U.S. accounted for 90% of population growth from 2000-2010, over-indexing for Hispanic and
The online digital health divide persists for African Americans and Hispanics; implications for health reform
Differences in race, ethnicity and income drive online health disparities, according to a poll from The Washington Post/Kaiser Family Foundation (KFF)/Harvard University Race and Recession Survey, based on data from early 2011. The underlying issue here is the online digital divide, which still persists for African Americans and Hispanics of lower socioeconomic status. Overall, 84% of U.S. adults use the Internet or email at least occasionally. However, only 69% of African Americans and 64% of Hispanics with less than $40,000 annual income use the Internet or email. However, income flattens Internet/email use: for people who earn over $40K a year, 95% of whites, 94% of African
Visiting branded drug websites can increase medication adherence, comScore finds
Unique visits to online health sites continue to grow as a proportion of total unique visitors to the Internet, based on comScore’s research of web activity from January 2010 to January 2011. comScore published its Fifth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry in March 2011 based on a one million person U.S. panel coupled with 77 studies into specific pharmaceutical cases. The growth in people using online health resources is an opportunity for health marketers — in this case, pharmaceutical drug marketers — to reach potential patients and develop more effective education campaigns that are unbranded (to provide information
What the US health system can learn from mHealth expertise in emerging countries
There’s cameraphone hacking that morphs the phone into a blood test device. Embrace Labs in India builds an incubator for $25. Micro- mobile payments are financing health care on the ground in emerging economies. At SXSW in Austin, TX, on March 12, 2011, a globally experienced quartet of panelists shared their observations of working with highly constrained budgets in developing countries during the session, Mobile Health in Africa: What Can We Learn? The answer is: plenty. Doug Naegele of Infield Health moderated the panel, which included Patricia Mechael of the Center for Global Health and Economic Development at the Earth Institute, part of Columbia University; Josh
Patients like health IT and digital data, balancing privacy concerns
Patients like the idea of advanced health IT, while continuing to be concerned about the safety and security of their personal health data. Dell polled patients and hospital executives on their opinions of health reform, technology, and other health care topics, reported out in The Dell Executive & Patient Survey. Overwhelming majorities of consumers are inerested in: Electronic access to information about a hospital to help determine which hospital to visit (81%) Electronic prescription processing (76%) Making it possible for EHRs to be shared between physicians, hospitals, and ancillary providers (74%) Providing more information electronically such as follow-up care post-discharge (73%)
Reader’s Digest + Organized Wisdom = Wiser Patients
“Life well shared” is the tagline for Reader’s Digest. The publication began in 1922 and was, until 2009, the #1 best-selling magazine in the U.S. (losing its position to Better Homes and Gardens). How does a magazine that’s over eight decades old stay relevant? More digital offerings appeared in 2010. And, in 2011, Reader’s Digest is collaborating with one of the most well-used and -respected online health social networks, OrganizedWisdom (OW). How did this collaboration come to be? I spent some quality time in February 2011 with Unity Stoakes, co-founder of OW with Steven Krein, in New York City, the geographic HQ of OW.
Patients can handle the truth, and are looking for it: peer-to-peer health care
Most health consumers in the U.S. use the internet to seek health information, socialization and empowerment. Dig deeper, and you’ll find a growing cadre of people who go online to find people with the same conditions they have; 1 in 4 people (23%) among those living with chronic conditions have gone online to ID others like them, including people with high blood pressure, diabetes, heart disease, lung conditions, cancer, and other chronic health issues. The percentage of people looking for “people like me” drops to 15% of internet users with no chronic conditions seeking health-peers online. However, peers-in-health aren’t always seen as the ideal source
Success factor for mobile health: mash up the development team
With mobile health (“mhealth,” for short) at the top of the Gartner Hype Cycle, and the annual HIMSS meeting gearing up for next week’s countless announcements about mHealth solutions for health providers and patients, how can someone get a true read on the intersection of mobile and health? What’s practical, what’s real, and where are ‘we’ in mobile health in February 2011? If you can’t be in the room with me on the morning of Thursday 17 February 2011 in the small group meeting at unNiched in New York City, let me share with you one lesson learned just last week at the
Love, sex and what I tweeted
EURO RSCG has polled 1,000 online Americans’ views on romance through the lens of digital media, publishing results in a paper, Love (and Sex) in the Age of Social Media. This ‘digital love’ survey was conducted in January 2011. [It’s interesting to note that EURO RSCG won the business for the Durex condom line in November 2010.] In its introduction, EURO RSCG suggests that, “the Internet is the most powerful erogenous zone that the world has ever known.” There are five aspects to digital love, based on these findings: 1. Observing love online. As more people do more daily activities online like banking,
Meeker & Murphy on Mobile – through the lens of health
We technology market data junkies look to several thought leaders throughout the year for updates on their forecasts: one of these, for me, is Mary Meeker. Now with KPCB (who some of you know as Kleiner Perkins Caulfield & Myers, the Silicon Valley venture capital company), Meeker has surveyed the morphing field of mobile and finalized her snapshot in Top Mobile Internet Trends, along with her colleague Matt Murphy. Meeker’s Top 10 (drum roll, please) are that: 1. Mobile platforms have reached c4itical mass 2. Mobile is global 3. Social networking is accelerating growth of mobile 4. Time shifting is driving mobile use
The people who seek health information online aren’t always the ones who should
While 8 in 10 U.S. adult internet users seek health information online, they’re not the people you might assume would take advantage of the opportunity to do so. This lightbulb moment is brought to you by the Pew Internet & American Life Project’s latest survey analysis, Health Topics: 80% of internet users look for health information online. For example, while 2 in 3 U.S. adults with one or more chronic condition go online, only one-half of them are looking online for health information. Among the 54% of online adults with disabilities, only 42% of them seek health information online. Among the 88%
Consumers connecting for health: what does it mean for health plans?
I’m talking today at the 2011 Annual PPO Forum held by the American Association of Preferred Provider Organizations (AAPPO) on the track called, “Technology Changing the Face of Health Care: What Does 21st Century Care Look Like?” It looks like consumers connecting for health, which is the topic of my discussion. People already DIY-many aspects of daily living online, from financial management through Schwab and eTrade online to buying travel via Priceline and shopping for shoes on Zappos. A growing number of health citizens are engaging with health online — way past the tipping point for health search online, as Susannah
Health citizens in emerging countries seek health information online even more than their peers in developed economies
1 in 2 people who use the internet to seek health information do so to self-diagnose; this is highest in China, US, UK, Russia, and Australia. Furthermore, health citizens in emerging economies including India, Russia, China, Brazil, and Mexico, may rely more on online health searches than people in developed countries. In these regions, health seekers face high costs of face-to-face visits with medical professionals. These global findings come out of the report, Online Health: Untangling the Web, from Bupa. Bupa is a health company based in the UK that serves 10 million members in 190 countries, and another 20 million
The home health hub is digital, mobile and personal
Bet on it, live from Las Vegas at this week’s Consumer Electronics Show (CES): the new home health hub is digital, mobile and personal. More consumers are morphing TV and video watching from the “set” to the computer and mobile platforms, and DIYing more activities of daily living. Health (for both wellness and sickness care) is transforming in this process. This transformation is enabled through consumers’ adoption of technologies that they’re using in their daily lives for entertainment, household management, and communications. Broadband and wireless provide the infrastructure for health care to move beyond the doctor’s office and the hospital, so engaged patients who choose to do
What health care IT holds for 2011: politics vs. market realities
The one issue in health politics that’s got bipartisan support is health care IT. While Republicans in the House may try to pick away parts of the Affordable Care Act, the HITECH Act — part of the 2009 stimulus package formally known as the American Recovery and Reinvestment Act — will stay intact, according to most industry analysts (including me). However, political agreement doesn’t equal market adoption. So forecasting what 2011 will mean for health information technology requires some deeper analysis of additional issues. For today’s Health Populi, take a look at my annual health IT forecast in California HealthCare Foundation‘s
When with the “Future of Health” happen?
It’s year-end, so the forecasts abound whether we’re talking about trends in technologies, products and services. Gartner says cloud and mobile computing are hot, but managing customer expectations will require heavy lifting On the food front, Epicurious predicts that food halls will be all the rage (think Harrods in London or Takashimaya in Tokyo), Korean cuisine in demand, and sweet potatoes crowned the vegetable of 2011. For colors, Pantone is Queen and they see that honeysuckle (a salmon-pink) is the new black. In health technology, there’s no better list to read than CSC’s The Future of Healthcare: It’s Health, Then Care, which offers up top 10 technologies
The social life of pharmaceutical companies
Exactly one year ago, health care companies, online portals (from Google to health advocacy sites), and advertising agencies serving the health industry convened in Washington, DC, to voice their positions to the Food & Drug Administration (FDA) concerning pharmaceutical promotion and social media. It was such a monumental meeting that a tweetstream was initiated at the event that has been ongoing for the past year at #FDASM on Twitter. Why would hundreds of individuals collectively spend thousands of hours airing their arguments, pro and con, on the issue of how pharmaceutical companies promote their products and services online? “The drug industry
Are Influentials less keen on connecting health? Practice Fusion says ‘yes’
I posted here yesterday on Practice Fusion‘s survey on consumers’ views of remote health monitoring, discussing a key finding that older Americans are less keen on the idea than younger people. The company sent me more detailed survey data which I’ve dug into, and discovered a counter-intuitive finding worth exploring: “Influential” people appear less interested in remote health monitoring than the mainstream American. Who are these “Influentials?” GfK Roper, who conducted the study on behalf of Practice Fusion, bases this consumer segment on an index built on political and social activities engaged in over the past year: writing a letter to
Social media and health brands – find an advocate in Compliance
Federal Express and Ketchum, the communications firm, have benchmarked best practices in social media and brands and published their findings in Leading Brands and the Modern Social Media Landscape. Interviews with chief communications officers were conducted between August and October 2010. Four key insights were identified in the study for regulated industries, which include health care, financial services, energy, among others: Research the rules regarding disclosure and reporting Manage internal stakeholder expectations and identify internal champions from across the enterprise Establish a business case and ongoing management plan with Legal/Compliance teams In risk-averse cultures, consider focusing social media outreach on a specific
Caregivers use online and social media for long-term care information
Most caregivers involved with home care services would be inclined to dialogue with other caregivers in an online forum or social networking site, according to a survey, How the Web and new social media have influenced the home care decision-making process, from Walker Marketing, Inc. Furthermore, 91% of caregivers would be likely to conduct research after receiving a provider referral by a professional source; while 78% would rely on a physician for recommendations, caregivers ultimately make their own decisions on long-term care providers. Websites are generally considered highly credible by caregivers, and are important sources of information for engaged caregivers on sources
Another bullish forecast for mobile health
In the wake of last week’s mHealth Summit in Washington, DC, there’s yet another bullish forecast on mobile health to consider. The Promise of Mobile Health asks the tagline question: “Bigger than DTC?” Euro RSCG’s Life 4D group, published the paper in November 2010. Survey data in the report followed up its October 2009 digital health survey in September 2010 among 502 American adults. Euro RSCG rightly points out that consumers’ health needs are 24×7: “they take their healthcare needs with them.” The firm believes that the biggest barrier to wider consumer adoption of mobile health is the low penetration of “suitable mobile devices among consumers.” The report’s survey
Broadband: part of the prescription for people with disabilities
6 in 10 U.S. households connected to the Internet via broadband in 2009, rising from 9% in 2001. In the U.S., the gap in the adoption of broadband between lower-income households and higher-income people is 33% — 61% of people with $25,000 to $50,000 household income connect to the Internet at home via broadband; that proportion is 94% for households with over $100,000 a year. Adoption gaps in broadband persist in the U.S. based on income, urban/rural location, race, education, and level of disability. Differences in socio-economic and geographic characteristics explain much of the broadband adoption gap associated with disability
Mobile health search is on the rise – but not yet at the tipping point
The oracle (and I use the word here in the classic sense) of health internet statistics, Susannah Fox (@susannahfox on Twitter), along with the Pew Internet & American Life Project and the California HealthCare Foundation, find that 17% of mobile phone users look up health information online — and nearly 1 in 3 young adults 18-29 do so, while between 5-6% of people 50 and seek health information via mobile. The Mobile Health 2010 report tells the story. Beneath these macro statistics are the ones shown in the chart: people who have used cell phones to look up health information, which is a larger base
Talk to me healthy, baby – Health 2.0 gets personal
Sex, drugs, rock and roll, Victoria’s secret bras manufactured with formaldehyde, motivating kids to move about more, and texting potential sex partners your latest STD test results: the 2010 Health 2.0 Conference in San Francisco was more about real, whole health and the person-patient than about cool new tech. Furthermore, the Health 2.0 Conference turned a lot of preconceptions on their head on October 7 and 8, 2010, in a standing-room–only ballroom at the Hilton Union Square. Who could have predicted that government employees would light the room up with high energy and innovative thinking more than a panel of illustrious
Patients 2.0 – the growing demographic of networked patients
In a ballroom at the Hilton Union Square in San Francisco on October 6, 2010, several hundred people shared ideas, debated, and painted a multi-faceted picture of the NewPatient: the networked patient. The meeting was convened, in “unconference” style, in conjunction between the Health 2.0 Conference and Gilles Frydman, founding father of ACOR, the Association of Cancer Online Resources. Gilles knows a lot about the NewPatient: he’s organized people focused on cancer for over 15 years through his organization, which has helped tens of thousands of health citizens connect to clinical trials, researchers, information, and each other – all seeking to
Patients’ use of online health tools will grow–especially for self-diagnosis, prevention, and treatment options
Most patients and doctors alike are currently using some type of online tool in the “understanding, management, and guidance” of health care, according to a survey from IMI Healthcare – Voice of the Market. Virtually all physicians, and 73% of patients, are using some kind of online health tool. Based on the IMI Healthcare survey methodology, these tools include health content sites, used by 57% of patients and 77% of doctors (e.g., WebMD, mayoclinic.com); general search sites (e.g., Wikipedia), used by 48% of patients and 68% of doctors; health association sites (e.g., American Heart Association), used by 19% of patients and
ePatients: a connected, collaborative, creating community
The ePatient Connections (ePC) conference convened this week in the City of Brotherly Love, my town, Philadelphia. And indeed, the eHealth love did flow between health citizens and organizations that seek to serve them: technology developers and health providers, alike. My flying fingers recorded nearly fifty pages of notes, and these don’t even include two tracks’ worth of presentations — social networks in health and health games — because I was the emcee for mobile health track. However, this gave me the opportunity to get to know the 11 mHealth presenters and their organizations up-close-and-personal and to brainstorm with track attendees
Healthcare unwired: nearly half of US consumers are willing to pay
40% of U.S. consumers are willing to pay for remote health monitoring devices and services that would send their medical data to doctors, according to PricewaterhouseCoopers’ Healthcare Unwired (PwC). 51% of consumers would not buy mobile health technology. The uses of mobile health most attractive to consumers are monitoring fitness and welling (cited by 20% of consumers), physician monitoring of health conditions (for 18% of people), and monitoring a previous condition (for 11%). 88% of physicians would like to see patients monitoring various parameters at home, their highest priorities being weight (65%), blood sugar (61%), vital signs like blood pressure (57%),
Physicians stick with professional health content sites online in 2010
The fact that physicians access health information digitally is not big news; but, where they’re going online may surprise some health marketers who are shifting educational and promotional resources to online portals. 4 in 5 physicians access health care professional sites, the most visited online sources for physician seeking health information online; these sites get nearly one-half of physicians’ time online, and 1/3 of total visits among all health categories, according to a report from the comScore/ImpactRx Physician Behavioral Measurement database. However, one of the long-standing sources of information for doctors — medical journals — only reaches 30% of physicians, and doctors spend
So many health apps: is this a Field of Dreams?
“If you build it, he will come,” Shoeless Joe whispers to Ray in the baseball class movie, Field of Dreams. Ray then takes a leap of faith, building a baseball field on top of his corn fields there in the middle of Iowa, and miracles happen. Will it take a miracle for people to adopt health apps? A panel, now in the midst of PanelPicking as one of many Interactive sessions for South-by-Southwest 2011 (SXSW), will respond to that question. The panel is called, Health: Is There Really an App for That? Voting ends midnight CDT on Friday, August 27,
Intensive self-care: people seek health information online more frequently
It’s not news that most Americans seek health information online; 9 in 10 do so, and that number plateaued in the past few years. What is news, though, is that people are seeking health information more frequently. 1 in 3 Americans looks online for health information often, compared with just over 1 in 5 just one year ago. The Harris Poll conducted in July discovered that health information seekers are more intense than ever. On average, so-called Cyberchondriacs seek health info 6 times a month. And they’re pretty satisfied with the information they’ve found. Only 9% say their searches have
People use the cloud for photos and e-mail, not health information
People trust the Internet “cloud” to manage many parts of their personal information, especially photos, e-mail correspondence, contacts, and videos. But personal health and financial information? Not so much. The chart illustrates that only 1 in 5 global citizens use the cloud to manage personal health information. KPMG‘s report, Consumers & Convergence IV, highlights peoples’ feelings about privacy and security of their personal information, from vacation pictures to 401(k) statements. The verdict: most people trust of the cloud to store and share most kinds of their information except for their medical and financial information. Two-thirds of people globally use cloud computing applications,
Phonecare works – remote health via phones for people with cancer
People with cancer can successfully manage their pain and depression through telephone contact with health providers and home monitoring, demonstrated by a clinical trial conducted among 405 patients in Indiana. The randomized trial findings are published in the July 14, 2010, issue of JAMA in, Effect of Telecare Management on Pain and Depression in Patients With Cancer. In the study, the Indiana Cancer Pain and Depression (INCPAD) trial assessed patients with pain, depression, and both depression and pain. Pain and depression are the most common physical and psychological symptoms in cancer patients, according to an AHRQ Evidence Report/Technology Assessment. These symptoms go largely untreated
Consumers trust pharma ads on TV more than online
Most consumers give thumbs-up to “fair and balanced” information on risks and benefits delivered in prescription drug ads on TV. But online? Not so much. This finding comes from one of the most highly anticipated surveys in the pharma business, the annual Prevention Magazine consumer survey on direct-to-consumer advertising (DTC). The FDA takes this survey seriously and its results inform FDA approaches to regulation. The 13th annual poll was published on July 15, 2010, titled, Consumer Reaction to DTC Advertising of Prescription Drugs. Most consumers find that “fair balance,” which is FDA required for presenting risks and benefits, is indeed “fair and balanced” on broadcast and in magazines. However,
Bienvenido, HolaDoctor!
Welcome, HolaDoctor, to the growing roster of consumer-facing health portals. La differencia, this time, is that HolaDoctor is an entirely Spanish-speaking website of comprehensive health information. The site focuses on health content and tools highly targeted to Hispanics and health issues of most concern. Known previously as DrTango, founded in 1999, HolaDoctor has at least 1.3 million Hispanic consumers who have registered on its site, and operates over 500 multilingual health websites under its corporate umbrella. The morphing from DrTango to HolaDoctor has to do with the organization’s launch of its consumer-focused health and wellness portal reaching out to Spanish speakers in the
Health consumers don’t understand their patient-power…yet
Most health consumers define the value of drugs in terms of safety and efficacy first, then quality of life and cost second. These priorities are similarly shared by both biopharma executives and managed care management. Where consumers diverge with the two health industry stakeholders, though, is with respect to their power: while about 1 in 3 biopharma and managed care execs believe that patients will be influential in the success or failure of new therapies over the next five years, only 11% of patients say that “people like me” will be influential over what new drugs will be available in the
Social Media Matures
2 in 5 American adults age 50 or over are comfortable using the Internet. 3 in 5 over-50 Americans who go online do so from a desktop computer, and 25% use a laptop. Over 1 in 3 people 50+ online use social media websites, most notably Facebook (31%). These people connect to their kids, their grandkids, and other members of their extended family. Social Media and Technology Use Among Adults 50+ is a report from the American Association of Retired Persons (AARP) that details older Americans’ use of technology, the Internet and social networks. Desktops are the most prominent form
Patient Power Through Data Liberación, and Private Sector to the Rescue – Health 2.0 DC Takeaways
The Health 2.0 Conference convened its first meeting in Washington, DC, today, with public sector health leaders and private sector innovators coming together in a Great Big Kumbayah. This conference featured two prominent and key players absent from previous Health 2.0 Conferences: patients on every panel, and the Federal government punctuating the start, the middle, and the end of the day’s agenda. The over-arching message: Data Liberación! says Todd Park, the DHHS Technology Officer. This follows last week’s launch by DHHS of the Community Health Data Initiative (which Park wants to rename with your help here). [More about the CHDI herefrom Health Populi]
Health engagement is a trek, not an end-point
Parents demand ePediatrics services
1 in 2 parents is keen on going online with their kids’ pediatricians to refill prescriptions, get clinical advice, obtain lab results, and obtain immunization records. The National Poll on Children’s Health, conducted for the C.S. Mott Children’s Hospital at the University of Michigan, found that fewer than 10% of parents can currently go online for administrative tasks like scheduling an appointment or completing a form before going for a well-kid visit. But there’s pent-up demand for so-called ePediatrics, the poll discovered. The key obstacles to doctors engaging in ePediatrics, the survey researchers say, are doctors’ concerns about medical liability
Websites first, then doctors, support peoples' health care decisions
1 in 2 global health citizens looks first to the Internet for advice to make health decisions; then, they look to doctors. This virtual tie for ‘first place’ in health information that supports health decision making is the New Second Opinion for at least one-half of the population, according to data gleaned through PricewaterhouseCoopers‘s Health Research Institute’s Global Consumer Survey. Traditional media, including print (newspapers and magazines) and broadcast (TV, radio) are go-to health information sources for about 1 in 4 health consumers. Social networking websites were found to be useful health information decision-support sources by 17% (say, nearly 1 in 5 people). Health
PHRs can help bend the chronic health care cost curve
The U.S. spent $2.3 trillion on health care in 2008. 75% of that went to chronic conditions. How to move the needle on the long-term deficit challenge to the U.S. economy? Think: personal health records (PHRs). People with 2 or more chronic conditions find value in personal health records. So do people with less than a high school education, and those with household income under $50K. The California HealthCare Foundation conducted the most detailed survey into consumers’ use of personal health records, and what people value about the tool. Among many measures, the one I’m focusing on here is, “The PHR led me to do
Trust and authenticity are the enablers of health engagement
Without trust, health consumers won’t engage with organizations who want to cure them, sell to them, promote to them, help them. Here’s what I told a group of pharmaceutical marketers at The DTC Annual Conference in Washington , DC, on April 9, 2010. Let’s start with the World Health Organization’s definition of health: that is, the state of complete physical, mental and social wellbeing, and not just the absence of disease. This definition is being embraced by health citizens long before the silos in the health industry – including pharma – get it. That’s an important mindset to take on as
Diagnosis: sicker people have less Internet access
While 2 in 3 American adults with no chronic health conditions go online to access health information, only 1 in 2 chronically ill people seek health information online. This irony here is that those who most need access to online information, support and tools don’t use them as much as people who are healthy. “The Internet access gap creates an online health information gap,” say Susannah Fox and Kristen Purcell of the Pew Internet & American Life Project in their landmark report, Chronic Disease and the Internet. It’s not that sicker people aren’t interested in accessing health information; it’s that
A Renaissance for U.S. health care: broadband as the canvas
I’m in a country this week where 66% of health providers have adopted 9 of 14 critical electronic health applications, according to a study from The Commonwealth Fund. According to the same study, only 26% of U.S. providers have opted into these functions. As I amble across cobblestoned and craggy streets, looking up to frescoe’d facades on 500 year old palazzi, church domes and the bluest sky ever, the signs of the Italian Renaissance are everywhere in walkable Florence, Italy. But it’s not all art and architecture, gelato and chianti for me this week. It’s also the techno-reality
Being Digital Doesn’t Always Mean You’re Young, Demographically Speaking
Being younger demographically doesn’t mean you’re younger, digitally-speaking. Your Real Age isn’t your Digital Age, according to Wells Fargo‘s survey into Americans’ use of advanced tools for daily tasks. The categories of peoples’ digital maturity include: – Digital teens, who are people who are online but don’t use all tools at a ‘high level’ – Digital novices are those people who manage basic tasks online but aren’t yet connecting with others online or managing more complex tasks – Digital adults have the highest digital age, as demonstrated by their using online tools for daily tasks, interacting with others online, and
Health is contagious: the nature of connected-ness
The book Connected was recommended by my colleague, intellectual beacon and friend, Susannah Fox of the Pew Internet & American Life Project. In the midst of late nights analyzing health reform scenarios and medical microeconomics, I’ve made the time to read this book in its entirety. It’s been a worthwhile investment. Previously, the authors of Connected, Nicholas Christakis and James Fowler, found evidence on connectedness in health in the areas of obesity, smoking cessation, binge drinking, and other lifestyle behaviors that directly impact good or bad health. This week, another team of innovative thinkers led by John Caccioppo from the
Americans like mobile health, especially for exams, wellness, and monitoring
If mobile medical services were available to Americans today, 40% would use the service in addition to seeing their doctors.23% of people would replace the doctor with mobile medical services. 1 in 3 people wouldn’t use the service at all. Welcome to the era of “m”-everything — mobile-everything, 24×7. And health is a natural partner for “m.” These stats come from a survey released by CTIA-The Wireless Association, in conjunction with The Harris Poll. The poll was conducted among American adults in September 2009. The 23% of health citizens who would use mobile health services instead of going to the
Learning about social networks and health in Omaha
There’s a groundswell driving social media in health care in America, from Silicon Valley to Boston, Miami to…Omaha? Strategy& (former Booz and Company) and the Center for Health Transformation convened a roundtable discussion in Omaha, Nebraska, in March 2009 following up a discussion the company had in 2008 with stakeholders in diabetes. In that meeting, the opportunities generated by social media in the field of diabetes were explored, with respect to improving peoples’ access to information for health and wellness, as well as how to use social media to influence policy and positive health behaviors. As I pointed out in my
Moving up the health care value chain: J&J in health services
Johnson & Johnson (J&J) has acquired the online health coaching company, HealthMedia. This will move the health supply company up the health care value chain further into the provision of health services. Nine years ago, I teamed with a Big Pharma on a scenario planning exercise about consumers and health care. One of our scenarios told the future-story of the consolidation/integration of information technology, pharma/life sciences, and health services to benefit consumer health. We now meet up with this future-story, and it’s J&J’s to tell. I’ve written here in Health Populi about Walmart’s move toward pharmacy benefits management and
Trusting strangers: implications for health
Welcome to the new influence landscape, says Universal McCann (UM), the global media agency. In When Did We Start Trusting Strangers: The How the Internet Turned Us All into Influencers, UM analyzed the online behaviors of thousands of Internet users in 29 countries. UM found that today, we trust strangers as much as close friends. Furthermore, “friendship is no longer local or face to face: it’s becoming distant and virtualized,” the report asserts. Most importantly, the power of social media affords everybody with access to the Internet to be an influencer. Social media adoption in this study includes: Read blogs/weblogs
How social media in health helped women in itchy bras
Renenber the hair product ad for Clairol Herbal Essence shampoo that ran in the 1980s where one woman tells another, who tells another, who tells another about the merits of the shampoo? Social media behaved in just this way when women share their personal stories about allergies they developed when wearing the same style of bra. Here’s the post from December 23, 2007, from Catherine145. She says, “I recently bought a Victoria Secret padded demi bra. I am also dieting so when my top began to itch I originally associated it with the fact that everything was shrinking.” She then spoke with
Searching vs. using health information: the "just looking" mode of health search
Consumers, at least Californians, do a lot of looking for health information on the Internet — but very little health management. California HealthCare Foundation (CHCF) has taken a snapshot of Californians’ use of the Internet in health care. The profile is presented in CHCF’s report, Just Looking: Consumer Use of the Internet to Manage Care. Topline: insured, more affluent, and younger people use the Internet in health searching. The most popular care-related uses on the Internet include searching for information about conditions and drugs, finding a physician, checking ratings, and looking for claims and benefit information online.
A profile of silver surfers: don’t discount older web-searchers
There’s a growing cadre of older people online, and they’re an attractive demographic, according to Focalyst, a joint venture of the AARP and Millward Brown, a market research and branding company. The researchers found that “matures” spend 750,000,000 minutes a day on the Internet (sounds like a song from Rent–the AARP version of 525,600 Minutes). Focalyst calls the group of people age 62 and over “Matures Online.” The Insight Report: April 2008 finds that matures are just as likely to be persuaded by an Internet ad as younger consumers. Is this what Martha would consider a “good thing” or not-so-good?
Profiles of older health care consumers: living longer, longing for technology
Older Americans are healthier and more prosperous than previous generations. Furthermore, older people want to adopt technologies that will help them age well in their homes. Two new reports together provide a new look into aging in America. Older Americans 2008: Key Indicators of Well-Being is a wide-reaching data compendium which paints a current profile on aging in America through 38 measures that depict the well-being of older Americans. Measures include demographics, economics, health status, health risks and behaviors, and the cost and use of health services. The Chartbook is well worth reviewing to gain insights into this fast-growing population
Health care ratings games
Most Americans believe there are fair and reliable ways to gauge the quality of health care. 9 in 10 Americans are interested in their health plans having a website where you can rate doctors on issues like trust, communications, medical knowledge, availability and office environment – and participating on such social networks (THINK: The Health CAre Scoop or Zagat/WellPoint). The latest Wall Street Journal/HarrisInteractive survey published March 25 finds that 3 in 4 consumers favor patient satisfaction surveys – once again asserting they value opinions from peers (aka “people like me”) even more than those coming from institutions, whether private
Mother-Power online
4 in 5 moms go online at least once a month, according to My Mommy’s Online. The report is based on 2007 data from Simmons Consumer Research Survey published by eMarketer. “Being a parent makes going online almost a necessity,” according to eMarketer. 40% of all women who go online in the US are mothers with kids under 18. There are 35 million of them (including me). Intriguingly, virtually all women who are pregnant (94%) use the Internet, and half of the mothers surveyed use the Internet more since having a child. What do Moms do online? 94% visit portals
Google and Cleveland Clinic — a tidy project built for disruption, and a word on privacy
The Google–Cleveland Clinic health records venture has been announced. Cleveland Clinic is a leader among providers when it comes to health IT, so Google has chosen well. This is a small, quick pilot between two mega-brands in their respective spaces. Word is that the project will last only a couple of months. While Cleveland Clinic has electronic health records for over 100,000 patients, this project will have an N of 10,000. I will be exploring more about the project with Googlefolks at HIMSS next week. For now, I’m in research mode. I’ve already come across several useful posts
Health Populi’s Tea Leaves for 2008
I “leave” you for the year with some great, good, and less-than-sanguine expectations for health care in 2008. These are views filtered through my lens on the health care world: the new consumer, health information technology, globalization, politics, and health economics. Health politics shares the stage with Iraq. Health care is second only to Iraq as the issue that Americans most want the 2008 presidential candidates to talk about, according to the latest Kaiser Health Tracking Poll. Several candidates have responded to the public’s interest with significant health care reform proposals. But major health reform – such as universal access
Welcome to Health Populi
You’re paying more out-of-pocket for health care co-payments and premiums. You are overwhelmed with health care choices. You search for health information online. You might be lucky enough to have health insurance covered by your employer, but you’re worried about losing it if you leave your job. You shop for healthy food, might do Pilates or Yoga, and spend money on health-oriented cosmeceuticals. You want to engage with the health system, and be empowered in your own health and health care. Welcome to Health Populi. As a health economist, I believe that health is a person’s most valuable asset. My
I was invited to be a Judge for the upcoming CES 2025 Innovation Awards in the category of digital health and connected fitness. So grateful to be part of this annual effort to identify the best in consumer-facing health solutions for self-care, condition management, and family well-being. Thank you, CTA!
Thank you Team Roche for inviting me to brainstorm patients as health citizens, consumers, payers, and voters in the Healthcare Transformers series.
For the past 15 years, the annual CES conference in Las Vegas has been my go-to meeting for updating my research and network in digital health and consumer-facing electronics that people find meaningful for their well-being, families, and home lives. I'll be back in Vegas in January for a full week of Media Days, one-on-one meetings, and speaking about my perspectives on health consumers.