Health-Tech at the Holidays: 2024 Consumer Health-Tech Trends Under the Tree
One in two U.S. adults plans to purchase at least one health and wellness digital health technology product to gift during the winter 2024 holiday season, according to the 2024 Consumer Technology Holiday Purchase Patterns study served up by CTA, the Consumer Technology Association — aka the annual host of CES. Specifically, 41% of givers are looking to buy a dedicated health monitoring device, and 31% a product covering connected sports or fitness. For this annual study, CTA conducted an online survey among 1,205 U.S. adults 18 and over in August-September 2024 to gauge
“People will seek wellness, peace and healing” – Reading the GWI Future of Wellness Report, 2024 Trends
Healthy eating and weight loss, personal care and beauty, exercise and physical activity, and wellness tourism are the four biggest components of the world’s wellness economy, quantified in The Future of Wellness, 2024 Trends, the perennial report from the Global Wellness Institute (GWI). Here’s the bubble chart, which I’ve updated with the 2025 data so we get a sense of what the coming year will bring for the eleven total segments that make up the global wellness market. The fine print of the projections for these areas identifies the annual growth rates for
Doctors’ Recommendations Are Top Motivators for Consumers Who Buy Digital Health Devices: Trust and Health
Most consumers using digital health devices felt more trust in the technology when coupled with doctors’ office reviews — another lens on the importance of trust-equity between patients and physicians. This insight came out of a report on How Consumers Purchase, Use and Trust Medical Devices based on market research sponsored by Propel Software. For the study, Propel Software engaged Talker Research to conduct a survey among 2,000 U.S. adults in October 2024 to gauge peoples’ views on digital health tools, buying trends, and trust. Start with the rate of 1 in 4 Americans’ experience
The Smart Home for Health, Brought to You by Samsung and Ashley
Today I am keynoting the OSF Digital Health Symposium in Peoria, IL, discussing The State(s) of Digital Health. A double-entendre intended, one of the states I’ll be discussing is the migration of acute care back to peoples’ homes, embedded with sensors, householders donning smart rings, and rooms fitted with Internet-of-Things for health and well-being. In this context, news that Samsung has begun to partner with Ashley, the national furniture dealer, struck me as interesting and important. I visited the Samsung Health House at CES 2024 last January: here is my write-up about what I
Growing Investments in Digital Health Are Driven by Consumer Demand, Clinical Outcomes, and Cost-Savings
The marketing for purchasing digital health technologies is expecting to grow, driven by increased consumer demands for tech-based solutions, improved outcomes enabled through the innovations, and cost savings derived from deploying the technologies. That’s the top-line finding in the 2024 State of Digital Health Purchasing from the Peterson Health Technology Institute (PHTI). PHTI surveyed 322 digital health decision makers working in employers, health plans, and health systems, fielding the study in July and August 2024. 3 in 4 purchasers grew spending on digital health technologies in the past two years,
How to Get Better Care to More People? Address Burnout, Bridge Insights with AI, Embed Sustainability – the Philips Future Health Index 2024
Health care access is a challenge in rural and urban areas, cities and suburbs, and across more demographic groups than you might realize, as we see wait times grow for appointments, primary care shortages, and delays in screening plaguing health systems around the world. In the Future Health Index 2024, Philips’ latest annual report presents a profile of the state of health care focused on how to provide better care for more people. For the report, Philips surveyed a total of 2,800 healthcare leaders consisting of 200 respondents in 14 countries: Australia, Brazil, China,
Why Elevance Health is “Prescribing” Phones for Members
You’ve heard of food-as-medicine and exercise-as-medicine. Now we see the emergence of telecomms-as-medicine — or more specifically, a driver of health, access, and empowerment. Elevance Health, the health plan organization serving 117 million members, launched a program to channel mobile phones and data plans into the hands of some Medicaid plan enrollees, explained in the organization’s press release on the program. To implement this program and get connectivity into consumers’ hands and homes, Elevance Health is collaborating with several telecomms companies including Verizon, AT&T, Samsung, and T-Mobile. Funding is supported by the FCC’s Affordable Connectivity Program.
Consumers’ Spending on Tech in 2024 Will Increase: CTA’s #CES2024 Forecast
2023 was a pretty lackluster year for consumers’ spending on technology: inflation, concerns about global instability, and general household economic ennui caused consumers to ration spending on most electronic gadgets last year. Enter a more cash-positive mood for many consumers keener in the new year to acquire updated and upgraded tech, from computer hardware to wearable tech for health, according to the forecast released by the Consumer Technology Association (CTA) research team. The study results, announced on the first of two pre-conference Media Days, kicks off CES 2024 convening this week in Las Vegas. The bullish spending statistics reverse a two-year
What to Expect For Health/Care at CES 2024
Not known for its salubrious qualities, Las Vegas will nonetheless be a locus for health, medical care, and well-being inspiration next week when the Consumer Technology Association convenes the annual CES featuring innovations in consumer technology. Ten years ago here in Health Populi, I wrote about New Year’s Resolutions for Health and the 2013 Consumer Electronics Show. Then, one-third of consumers were keen to buy health tracking technology but most of those people were healthy, CTA’s research found. I talked about the “battle of the (wrist)bands” witnessed at CES 2013, and spotted the
“My Doctor’s Office” Should Accept Wearable Tech Health Data, Most Patients Say
“Do personal health trackers belong in the doctor’s office?” Software Advice wondered. “Yes,” the company’s latest consumer survey found, details of which are discussed in a report published on their website. Unique to this study is the patient sample polled: Software Advice surveyed 876 patients in September 2023 to gauge their perspectives on wearable tech and health. Note that the patient sample was limited to consumers who had seen a health care provider in the past two years and who also owned and used a personal wearable health device such as an Apple Watch or Fitbit. Thus, the responses shared
Consumers’ Growing Use of Portals and Apps: People Embracing Their Patient Journeys
The latest read from ONC, the Office of the National Coordinator for Health IT, tells a story about patients’ growing use of online portals, medical records, and smartphone apps to access personal health information. We now have solid evidence empowering us to disagree with Col, Nathan Jessup, the iconic character played by Jack Nicholson in A Few Good Men, who responded to Tom Cruise’s Lt. Kaffee’s demand for “the truth” as the villainous Colonel raged, “You can’t handle the truth.” But ONC data belies that: as it happens, patients can handle the truth, as we learn that 9 in 10
I was invited to be a Judge for the upcoming CES 2025 Innovation Awards in the category of digital health and connected fitness. So grateful to be part of this annual effort to identify the best in consumer-facing health solutions for self-care, condition management, and family well-being. Thank you, CTA!
Thank you Team Roche for inviting me to brainstorm patients as health citizens, consumers, payers, and voters in the Healthcare Transformers series.
For the past 15 years, the annual CES conference in Las Vegas has been my go-to meeting for updating my research and network in digital health and consumer-facing electronics that people find meaningful for their well-being, families, and home lives. I'll be back in Vegas in January for a full week of Media Days, one-on-one meetings, and speaking about my perspectives on health consumers.