In sickness and in health: consumers expect doctors to be wellness coaches, too
By Jane Sarasohn-Kahn on 11 October 2012 in Business and health, Connected health, Design and health, Doctors, Employers, Health at home, Health care information technology, Health care marketing, Health Consumers, Health engagement, Health marketing, Health Plans, Healthcare DIY, Hospitals, Internet and Health, media and health, medical home, Medical innovation, Medication adherence, mHealth, Mobile health, Personalized medicine, Prevention and wellness, Primary care, Remote health monitoring, Social media and health
Tags: doctors, Health care information technology, health consumers, health engagement, physicians, wellness and prevention
4 in 5 health consumers expect doctors not only to treat them when they’re sick, but to keep them healthy. “In sickness and in health” now morphs over to the doctor-patient relationship, beyond the marriage vow. Better Health through Better Patient Communications, a survey from Varolii, finds that people are looking for health, beyond health care, from their physicians. Varolii is a customer interaction company that claims to have interacted with 1 in 3 Americans through some sort of company communication: they work with major Fortune 1000 companies, including banks, airlines, retail, and, yes, health care. They recently attracted a
Thank you, Trey Rawles of @Optum, for including me on a list of the top 49 healthcare technology voices to follow on LinkedIn. It’s a great roster of health-tech experts that would also be on my own similar list!
I was invited to be a Judge for the upcoming CES 2025 Innovation Awards in the category of digital health and connected fitness. So grateful to be part of this annual effort to identify the best in consumer-facing health solutions for self-care, condition management, and family well-being. Thank you, CTA!
For the past 15 years, the annual CES conference in Las Vegas has been my go-to meeting for updating my research and network in digital health and consumer-facing electronics that people find meaningful for their well-being, families, and home lives. I'll be back in Vegas in January for a full week of Media Days, one-on-one meetings, and speaking about my perspectives on health consumers.